My hometown of Columbus, Ohio, has had a fairly stable but interesting television history. WCMH-TV has long been the city’s NBC affiliate, while WSYX has carried ABC. Before becoming WSYX, the station operated as WTVN and was affiliated with both DuMont and ABC. WBNS-TV has consistently been the CBS station, and WOSU-TV has always served as the area’s PBS outlet.
WTTE has been the Fox affiliate, and when UPN launched in 1995, it carried UPN programming in late-night slots as a secondary affiliation. Meanwhile, WWHO operated under a local marketing agreement (LMA) with WCMH starting in 1994. When The WB launched, WWHO became its primary affiliate. However, after Paramount acquired the station, it became a full-time UPN affiliate, with WB programming relegated to a secondary role.
For viewers with cable, it was also possible to receive WUAB Channel 43 from Cleveland, which carried UPN programming as well.
Columbus also had several low-power and independent stations over the years. Channel 8 was a religious station that often had poor reception, frequently appearing snowy. Channel 68, based in Mansfield, came in clearly for a time but eventually disappeared. Channel 62 aired older programming and even rebroadcast WSYX Channel 6 news. In the early 2000s, the station was moved to Channel 19 as WCLL after its owner reportedly won the lottery. There were opportunities to develop it into a full WB affiliate, but those plans never materialized, and the station ultimately went off the air.
Given that Columbus is a top-30 market, it has always been somewhat puzzling why more well-capitalized ownership groups didn’t invest in building a stronger, more competitive station landscape—especially compared to nearby markets like Cleveland or Cincinnati, which have often stood out more in terms of station development and positioning.