b344077 said:As I read that piece, when the term DJ was used, I thought of Bob Sirott. Nice guy but that was it. He was a DJ.
Thanks...I think? Bob is a nice guy. Loved him on the AM shows on Ch. 5 and Fox 32 and love the PBS show.
To be a personality you have to create something for a listener that doesn't exist in their normal life, which is hard today with all the international media and the quick acces we have to things. Everyone wants to grab the Water Cooler stories and talk about "the funny" stuff, but everyone can read that at work and more than likely get 1000 emails about it. What I learned from Fred was creating a world that is bigger than life for listeners (TV for ears). Give them access to things they can't get and do it in a way that serves them. Through music beds, bits, short comments about songs or artists, using sound bites and sound effects to help enhance the image...A lot of the problem I see now is most JOCKS think it doesn't take talent to play a clip of an artist talking about where they came up with the idea for a song, and they'd rather be the one to tell the story themself. Most do it because they like to hear themselves talk and want to be "the source" for everything. That's selfserving and more boring. "Make the radio world biger than life. Be a star and let the real stars (the artists) shine brightest. Just be yourself and have fun." That's what Fred's advice was then (early 80's) and I've enjoyed success in this business living off it. I regress every once in awhile, but when I feel I'm slipping I go back to that notepad (yes, I still have it) and read his comment again and again until I feel I have banished those deamons for the time being.