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Movin' 100.7 is now Country Legends 100.7

Pocket, you obviously did not comprehend my explanation of the signal issues.

I have been the Chief Engineer of 100.7 for over fifteen years. I know the signal limitations, and I understand why they exist.

I also know that people WILL listen to the format of their choice even if it’s not the best signal in the market.

The challenge is finding a void and filling it.

I think we have done that quite nicely with Country Legends 100.7.

Only time will tell if I am wrong. I don’t think I am.

Bob
 
I was the Chief Engineer at Rock 105 when Nelson Broadcasting, a subsidiary of Osborne Communications, brought 100.7 into the market as WIOI in the late 80’s as our direct competition.

They ran into the same issues. They even put up a booster station, first on University Blvd, then on Hogan Road.

When that didn’t work, they LMA’ed it to Cox, then to Jacor, then took it back as WBYB, then WWRD.

WBYB was supposed to mean Bring Your Bible. I insisted it was Bring Your Bottle.

WWRD was “The Word”.

When Renda bought it the call letters were changed to WWRR, as in Arrow 100.7.

You know the history from then.

Bob
 
With lots of trepidation, I will bring up something that has been on my mind regarding signals but was too afraid to ask as I just don't want to be perceived as stupid. ;) I’m clueless on signal subjects.

Bob, echoing Brother Bear, I have no idea what you were saying but obviously you are the right man for the job. Anyway, I’m sure when all of you have taken to riding on a highway, especially for long lengths, there are what appears to be tons of cell phone towers. This ensures people have signal coverage almost anywhere they go. Cell phone signals weaken and then they are strengthened again via the towers.

I often wonder if the same idea can be done for radio. Let’s use 100.7 as an example. Could some kind of signal buffer be in place in the city of Jax that has a limited radius so as not to interfere with other radio stations and to give poor signal stations a fighting chance for success? Like a little signal boost.

Anyway, it was just an idea and again, I’m not smart in this area but with technology as it is today, it would seem poor signal should be something that doesn’t happen at least for the immediate market to be served. For listeners, if they gravitate to Country Legends, they will tune out if they can't hear the station consistently when they drive around the metro area or if they work in St. John's County, as an example. Thanks.
 
pocket-radio said:
100.7 is licensed to Brunswick, Georgia. Began targeting Jacksonville 1991 as WOKV-FM.....
Click to expand...

You forgot WIOI, late 80's.

G
 
Bob,

Thanks for your info regarding 100.7's signal limitations. This explains a lot.

You're absolutely right with regards to people willing to listen to an inferior signal if the programming being provided is something they really want to hear.

I once worked at a small suburban Minneapolis FM. We were a Class A in the southern suburbs. I did an all-request 70s show on Saturday nights. The big Hot A/C in town (KS95) also did a Saturday night 70s show.

There were two important differences: 1) They had a full Class C signal, eminating from the center of the metro and 2) Theirs was a "read the liner cards and play the same carefully researched songs over and over again" format whereas mine was personality-intensive with phones, fun, and a broad playlist. If it was a hit during the 1970s, I played it.

Of course they won the ratings contest. We were a brand new signal with zero promotional budget. But my phone lines were jammed for 6 hours every Saturday night. I'd get (and air) calls from people on the northern side of the metro: "Hey, we can't hear you in the house, but we have you on in the car radio. We're having a party in the driveway with the car doors wide open." My favorite was "If we put the boombox on this side of the house and put aluminum foil on the antenna...and don't move...we can hear you!" GREAT RADIO! I aired all of these!

They could easily listen to any of 25 other stations with superior signals. But they chose us because we were giving them the programming that nobody else would or could. THAT is the magic of radio :)

Bob Dillehay said:
Pocket, you obviously did not comprehend my explanation of the signal issues.

I have been the Chief Engineer of 100.7 for over fifteen years. I know the signal limitations, and I understand why they exist.

I also know that people WILL listen to the format of their choice even if it’s not the best signal in the market.

The challenge is finding a void and filling it.

I think we have done that quite nicely with Country Legends 100.7.

Only time will tell if I am wrong. I don’t think I am.

Bob
Click to expand...
 
Here's some food for thought. With the big ax falling next month at Clear Channel in the Programming Department and the talent at CC working without contracts, how interesting would it be if Boomer & Robbie showed up on Mornings at Country Legends 100.7? I mean, who would have thought that Renda could pull out the money to pay the salaries of the Gator morning show? And Boomer & Robbie would be a perfect fit and possibly the nail in the coffin of WQIK. Like a previous post stated, it's radio and stranger things have happened.
 
By the way, I love Pocket-Radio logic on how the formats work in Boston #10. With that logic maybe WSOS or WMUV should be Spanish as it's #1 in Miami market 12. Every market is different. Jacksonville is slow as it takes years for trends to hit here. There's still people that wear mullets - and think they're cool!
 
"Boomer & Robbie would be a perfect fit and possibly the nail in the coffin of WQIK."
Could it be Renda is smarter than we know and Boomer & Robbie are already signed up? Nah...

"Jacksonville is slow as it takes years for trends to hit here."

I agree with you Jacksonville is slow, so had Renda invested money for oldies and improved the brand "a wide open hole with no competitors, then Muvin never would have happened and oldies could be #6. Then again, Muvin was in the top 3 with women 18-34, explain the logic behind that flip? Again had Renda invested money with Muvin and improved the brand..Well you know the rest of the story..

Realizing his mistake, Renda went back to oldies and put all his eggs into legends 100.7, "your Grand Father's country" try selling that to ad agencies & mom & pop, who think country listeners have no money and live in trailers..
 
pocket-radio said:
I thought this was interesting. Both formats that Renda thought were dead, thrive in Boston, market # 10.

WJMN-FM Rhythmic AC is # 3
WODS-FM Oldies is # 6

So if signal issues can’t be blamed for the abysmal ratings and format flips then what else is left to blame, incompetence?

I think Renda would gladly take # 6

http://www.radio-info.com/site/markets/grid/boston
Click to expand...
WJMN is Urban, not Rhythmic AC. 93.9 MIA (WLVE-FM) here in Miami is rhythmic AC. If 100.7 in Jax were programmed like 93.9 MIA, it would have had a chance. The movin cookie cutter format just doesn't cut it.
 
Pocket doesn't take a very enlightened view of some country listeners. Some of those rubes that live in trailers are sitting on land or a pile of money that could buy most of us several times over. So what, they didn't blow the loot on a house at the beach they can't afford anymore or a $60,000 ride that's waiting for the repo man.
As far as selling to agencies and local Mom & Pop's, money is money in this day and age and theirs is just as good as anyone else's, even if there's not as much there. If a business flies under a certain level for Cox and CC, they ignore it and become chagrined when that business spends money elsewhere.
Btw, is it true WQIK is chatting about their country legends HD station ON-AIR, and going so far as to play song clips of country oldies as well? A buddy of mine told me B&R did this Thursday morning during the big show.
And you say the 100.7 mouse DIDN'T roar....
 
Brutha, I agree some of those rubes that live in trailers are sitting on land or a pile of money that could buy most of us several times over. Perception "emotions" win over logic.. the perception is country listeners live in trailers and playing "your grand fathers country" doesn't help that belief system.

It has a shot, if Renda does this right! Adds a morning team, adds midday or pm jocks. Piles a boat load of money into marketing, billboards & TV... brings dolly to Jacksonville for a free concert.

Brutha do you really think just playing country classics and praying is enough to bring down WQIK?

It will be fun to watch.. Probably in 6 months we'll be talking about another Renda flop...
 
The game is, indeed, afoot!
As far as 100.7 being enough to bring down QIK, remember the words of Ovid ...

"Water hollows the stone one drop at a time."

Stranger things have happened. And hasn't Bob Dillehay been involved in most of them? ;-)
 
If Renda pulls a rabbit out of his hat, he's a smart fella. If legends flops, fire more management & sales types, flip 100.7 again. The programming types have nothing to worry about, because there aren't any. LMAO.

Bob Dillehay? he's the man who works miracles with gaffers tape!
Who knew gaffers tape could radiate RF?
Look up gaffer's tape in the dictionary and you'll see a picture of Bob.. ;-)

Flipping 100.7 to classic country takes balls, it's either very stupid or very smart.. And history will decided!
 
WQIK did make mention of it. I know this for a fact because I heard it. They also lost a whole group of listeners in a doctors office on the west side of town because of it, I know this for fact too because I was there.

I have been hearing them pushing the HD-2 Channel "The Rooster," a lot lately too. I think 4 people own HD radios and they are all clear channel employees.
 
I didnt say "everyone" was doing it,... bitter ex renda employee..... I said that office did it, which was about 8 ladies.
 
If enough old people turn on legends 100.7 I'm sure they'll have something. I wish them luck. WQIK is pumping
Rooster on HD to create listener confusion.... Maybe a listener will confuse Rooster & legends with WQIK. That is until Renda starts their massive billboard, TV & direct mail campaigns...

Shakes ahead for WQIK.......
 
I realize there is a lot of tongue and cheek in some of the replies here. However, no matter how frustrated a person may be with regards to corporate or in this case, Renda Broadcasting, I don’t believe it serves any point to tear down format decisions until the ultimate report card over time – the ratings – can be digested.

All this banter about tearing down a heritage station disturbs me a lot and I can’t stand the fact that the majority of postings that are negative get the most response. There’s hardly anything heritage about radio nowadays but even a market like Jax can delight in the fact that we have stations with a long history and track record in serving the community. I think it’s great we have a WQIK, WAPE, WFYV, WEJZ and WOKV that have been doing their thing for a very long time. Not easy in a medium where change is constant.

I’m no two-face as I was never shy in telling it like it is no matter the corporate owner. But I believe in this case, we have to at least start out with benefit of the doubt. Let’s at least acknowledge that they have done one helluva job in positioning Gator as a major competitor and they did that when there were already two country stations in the market. Their morning show has been a big success in pulling in listeners and they have retained them too. It’s a nice co-existence if you ask me with WQIK. And so now, like it or not, there is Legends. I just hope everyone can play nicely in the sandbox. There’s enough to go around if you never let your guard down or go through the motions. Let’s, at least, give these guys a chance with Legends. They have had success before, maybe lighting will strike again here.
 
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