In case you missed today's BEAUTY BUSTER tip from the Ladies Room, here it is
"Red-Nose No-No's.
When you're sick and achy, the last thing you need is a red hot nose. But you can combat those runny nose blues (or reds rather) with these easy steps:
PREVENTION: When you start blowing your nose non-stop, grab for the tissue with lotion in them: such aloe-vera or vitamin-E.
SOLUTION: If your nose is already flaming red, grad some petroleum jelly and massage it into those raw areas. "
....uh, ok.
Now, hang in with me, because rather than just trash it, I'm actually going to make a point.
Why?
Why limit your available audience by excluding half the population (in this case, men)?
I would ask the same question of KISW and "the men's room"?
I get that stations want to "target" an audience to tailor it to an advertising demographic (side note- that's becomming less relevant) but "excluding" is not "targeting". If I'm in the mood to listen to old skool music like KUBE used to play then I flip on Movin, but now I gotta be a chick?
I have the same problem when I'm flipping through the cable channels and I see something I might like to watch on BET. I'm not black so even if I stop and watch it (which I usually won't) I somehow feel like it's not my party, I shouldn't be there. It's not about being prejudiced I don't think, it's about feeling unwelcome.
So, at the end of the day, is whatever "affinity" you gain (from the girls) by putting fashion tips on the Movin website, worth who you lose (ie: every straight man in town) by doing it?
Programming types, educate me.......