mr.carlson said:Mr. Adkins' post was "sufficiently" condescending.
Listeners like him are a dime a dozen. They fail to support a station and its advertisers, then send scathing letters full of misnomers that clearly constitute a complete misunderstanding of commercial radio.
My favorite part of the letter is at the end where he suggests to GM that when Star does return, to find a frequency "sufficiently isolated from other stations or sufficiently robust so as to overpower them". HA! :
I'm quite surprised that he didn't use the usual "I'm writing a letter of disaproval to the FCC. You're not broadcasting in the public interest." threat in his letter. He should go have a good cry about the loss of Star over a drink at The Westward Ho or maybe dust off his Dave Brubeck vinyl and put it on the "hi-fi".
The small amount of loyal listeners Star had probably supported their advertisers, but they were probably already the group that goes out and attends off-Broadway theater, ballet, Phoenix Symphony, etc. even if they didn't advertise on the station. Like I said before, if the affluence and "buying power" of a small group of listeners allowed stations to bill more than they could with a more mainstream 18-34 or 25-49 format, there would be many Classical, Traditional Jazz, and Star-type formats on analog commercial FM radio across the country.