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Myrtle Beach Ratings

"Over My Head" The Fray
"Tequila" Dan + Shay
"Stitches" Shawn Mendes

I didn't bother to make a note of which songs sounded more AC than soft AC.

Let me save you the time, energy and effort. Based on the songs you listed, Easy has gone to AC. Please, for the love of God and all that is sacred in the world, let it go and move on.

On the other hand, I’m glad you are being exposed to music from this millennium.
 
New slogan for Easy 105.9 " Today's Best, Yesterday's Favorites!"

With the more focus on AC should they also consider a rebranding? I was thinking it would have happened after Christmas. As they kept calling themselves Christmas 105.9 and 100.7

Rebranding names to consider:
105.9 Lite FM
Magic 105.9
Star 105.9
 
Let me save you the time, energy and effort. Based on the songs you listed, Easy has gone to AC. Please, for the love of God and all that is sacred in the world, let it go and move on.

On the other hand, I’m glad you are being exposed to music from this millennium.
This is too much fun.

Well, it would be if the final listeners they held on to from before 2017 were yelling about it.

And if someone besides The Surf and Hank would give us something to listen to. There were a few good songs left on Easy and I could actually listen in the car for a few minutes.
 
On the other hand, I’m glad you are being exposed to music from this millennium.
Michael Buble, Rod Stewart, Easton Corbin, Brad Paisley and Billy Currington have all recorded good songs in this millennium.

I found another list. While some lyrics weren't detailed enough that I could draw a conclusion, I did find these songs.

"Can't Stop the Feeling" Justin Timberlake
"Hand in My Pocket" Alanis Morissette
"Just Give Me a Reason" P!nk
"Somebody That I Used to Know" Gotye
"Unsteady" X-Ambassadors (that one I'm not completely certain about)
"Chasing Cars" Snow Patrol
"Come On Get Higher" Matt Nathanson
"The Reason" Hoobastank (that one's not new but has been around for several months)
"I Don't Want to Be" Gavin McGraw (that one I'm not completely certain about)
"Life Is a Highway" (don't know the artist, the DJs don't identify the songs and neither does the web site, but then if the web site did I wouldn't be searching for lyrics)

I checked WDUV's Last Songs Played. I believe at this point WDUV is the more conservative station.
 
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Okay, I have confirmation of a change of format at WEZV. "Today's best and yesterday's favorites." That sounds like a gold-leaning mainstream AC rather than a soft AC.
 
These are other songs I found by searching for lyrics but they might not be right in some cases:

"See You Again" Charlie Puth
"Imperfections" Celine Dion
"Try" Colbie Caillat
"Love Me Like You Do" Elle Goulding
"The Sweet Escape" Gwen Stefani
"Waiting for Tonight" Jennifer Lopez
"Makes Me Wonder" Maroon 5
"The Climb" Miley Cyrus
"Water Under the Bridge" Adele
"Ex's and Oh's" Elle King
"Memories" Maroon 5
"Mirrors" Justin Timberlake
"Sucker" Jonas Brothers
"I Don't Care" Ed Sheeran and Justin Bieber
"Love Yourself" Justin Bieber
"Trampoline" Shaed
"Shallow" Lady Gaga and Bradley Cooper
"Speechless" Dan + Shay
"Havana" Camila Cabello
"Wake Me Up" Avicii (there were several artists with those lyrics but this is the first one to come up)
"Style" Taylor Swift

These I already knew without having to look them up:

"All That She Wants" Ace of Base
"Purple Rain" Prince
"Cuts Like a Knife" Bryan Adams
"Come Go with Me" Expose
"Escapade" Janet Jackson
"Come to My Window" Melissa Etheridge
"Eye of the Tiger" Survivor
"I Love Rock and Roll" Joan Jett

And of course WEZV played many more songs that were already being played last year.
 
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Just heard "Circles by Post Malone" surprised to hear that as that song fits more Hot AC. Thought Easy wanted to stay more AC friendly
 
I don't know why they would. They changed The Tide. And Star 92.1 wasn't content to stay AC. No other soft AC besides Easy has succeeded in Myrtle Beach for more than a short time. The one exception might be Star 99.5/Star 92.1, but I think it was always mainstream AC, even though the same songs would be soft AC now.

I thought I had a Post Malone song on my list but now I don't see it.

I went back to the original list I made when I heard lyrics. I saved the lists of all songs I heard and "Circles" WAS on there but I overlooked it because the title was so short.

Celine Dion used to be played a lot but now "Imperfections" seems to be the only song of hers they play.

It's nearly impossible to hear some lyrics and the web site still doesn't list songs they play. If DJs don't do it, web sites should. Recorded station IDs, the web site, and the web broadcast still say "continuous lite favorites". Well, THAT sure isn't the case.

It is COLD in Wisconsin but the music sure sounds good. I have iHeart on my TiVo. WEZV is on the desktop for just long enough to hear each song unless I miss one.
 
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New songs are being added by the truckload. Or at least I had not heard them. 80s songs that are not "easy" mostly. I won't bother to list them all.
 
New songs are being added by the truckload. Or at least I had not heard them. 80s songs that are not "easy" mostly. I won't bother to list them all.

Dude, you’ve noted several times that they are now an AC station - why do you keep saying the music is not soft or easy? I would not expect an ac station to be “soft”.
 
I'm just saying what they're doing. Not every AC would play this many songs from the 80s that aren't "easy", would they? We can compare WEZV with other ACs.

And for documentation, songs I know or songs that come up with a search of the lyrics, which weren't there before, and which I don't think I have listed:

"Use Somebody" Kings of Leon
"This Town" Niall Horan
"The Glamorous Life" Sheila E
"24K Magic" Bruno Mars
"Dancing with a Stranger" Sam Smith and Normani
"Love Is a Battlefield" Pat Benatar
"Diamonds" Rihanna
"Ten Thousand Hours" Justin Bieber and Dan + Shay
"Moves Like Jagger" Maroon 5
"Two of Hearts" Stacey Q
"Walk Me Home" Pink
"Counting Stars" Sam Alves
"The Breakup" Greg Kihn Band
"The Middle" Maren Morris Zedd and Grey
"The Warrior" Patty Smyth
"Wrecking Ball" Miley Cyrus
"I Can't Feel My Face" The Weeknd
"Something Just Like This" Coldplay and The Chainsmokers
"Ho Hey" Nashville Cast
"Lights Down Low" Max
"You Learn" Alanis Morissette
"Señorita" Camila Cabello and Shawn Mendes
"Take Me to Church" Hozier
"Mercy" Brett Young
"Get the Party Started" Pink
"Another One Down" Richard Marx
"She Drives Me Crazy" Fine Young Cannibals
"Meant to Be" Bebe Rexha
"Call Me Maybe" Carly Rae Jepsen
"Animals" Maroon 5
"Scars to Your Beautiful" Alessia Cara
"See You Again" Wiz Khalifa
 
I'm just saying what they're doing. Not every AC would play this many songs from the 80s that aren't "easy", would they? We can compare WEZV with other ACs.

And for documentation, songs I know or songs that come up with a search of the lyrics, which weren't there before, and which I don't think I have listed:

"Use Somebody" Kings of Leon
"This Town" Niall Horan
"The Glamorous Life" Sheila E
"24K Magic" Bruno Mars
"Dancing with a Stranger" Sam Smith and Normani
"Love Is a Battlefield" Pat Benatar
"Diamonds" Rihanna
"Ten Thousand Hours" Justin Bieber and Dan + Shay
"Moves Like Jagger" Maroon 5
"Two of Hearts" Stacey Q
"Walk Me Home" Pink
"Counting Stars" Sam Alves
"The Breakup" Greg Kihn Band
"The Middle" Maren Morris Zedd and Grey
"The Warrior" Patty Smyth
"Wrecking Ball" Miley Cyrus
"I Can't Feel My Face" The Weeknd
"Something Just Like This" Coldplay and The Chainsmokers
"Ho Hey" Nashville Cast
"Lights Down Low" Max
"You Learn" Alanis Morissette
"Señorita" Camila Cabello and Shawn Mendes
"Take Me to Church" Hozier
"Mercy" Brett Young
"Get the Party Started" Pink
"Another One Down" Richard Marx
"She Drives Me Crazy" Fine Young Cannibals
"Meant to Be" Bebe Rexha
"Call Me Maybe" Carly Rae Jepsen
"Animals" Maroon 5
"Scars to Your Beautiful" Alessia Cara
"See You Again" Wiz Khalifa

What stations are you comparing it to? LiteFm New York, WTCB. Columbia, WSPA Greenville are all great AC stations - I’m sure you’d find most all songs on those stations
 
I ran out of time. Here's more. Also, many of the songs the station was already playing are still there, but so far a lot of them are not.

"Stand Back" Stevie Nicks
"Stitches" Shawn Mendes
"Love Someone" Lukas Graham
"How Long" Charlie Puth
"Locked Out of Heaven" Bruno Mars
"Africa" Weezer
"Closer" Chainsmokers
"I Don't Care" Ed Sheeran and Justin Bieber
"Causing a Commotion" Madonna
"Say It Right" Nelly Furtado
"Material Girl" Madonna
"Catch Me I'm Falling" Pretty Poison
"Dancing with Myself" Billy Idol
"Maniac" Michael Sembello
"Bye Bye Bye" 'NSync
"Attention" Charlie Puth
"Treat You Better" Shawn Mendes
"Delicate" Taylor Swift
"Young Turks" Rod Stewart
"Say You Won't Let Go" James Arthur
"Someone You Loved" Lewis Capaldi
"Broken" Lovelytheband
"High Hopes" Panic at the Disco
 
New slogan for Easy 105.9 " Today's Best, Yesterday's Favorites!"

With the more focus on AC should they also consider a rebranding? I was thinking it would have happened after Christmas. As they kept calling themselves Christmas 105.9 and 100.7

Rebranding names to consider:
105.9 Lite FM
Magic 105.9
Star 105.9
https://www.facebook.com/EasyRadioM...xNDY1NjYyMzIwMTM2OTkxXzI5MTY5Mjk0MjgzNDM1OTk= I don't think they plan to, and they are not claiming easy means easy listening.

I saved a link just in case, and you can't get there from the Facebook page. You have to use that link, and I don't know how this person knew to go there. Complaints are coming in. I'm glad I checked for them. But of course only compliments are visible if you go to the Facebook page itself.
 
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