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ElCheapo said:700WLW said:From Mark Ramsey: "The campaign, which has been running in phases since April, will have likely burned through most of its dollar value once 2007 rolls around."
You sure quote this Mark Ramsey guy a lot. Honestly - who gives a ****?
I'd rather quote the Mays brothers, or the Dickey brothers or SOMEBODY who has some modicum of control over where the industry goes instead of a radio pundit with a blog. ANYONE could do that.
Mark's company, Mercury Research, is a well-respected radio consulting firm who has, among other clients, Clear Channel. As such, Mark is not against HD Radio as a technology-judging from his recent presentation to broadcasters.
What he is against is the perception that HD Radio will save the terrestrial radio business and help it compete against satellite (it won't) or that consumers will rush out to buy HD Radio because they can get an extra channel of audio and that it's digital (they won't). HD Radio is lulling broadcasters into a false sense of security and directing their attention away from the real problems of radio: lack of compelling content and a strategy for integrating other media.
Conversely, Mark seems to feel that their is little future for the lone internet-only broadcaster, at least as far as a business model.
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