New at the Sound

[davideduardo]

David, how could you never have heard Ralph Stanley, he is a legend in American music, as is Fats Waller and Frank Sinatra, and Bo Diddly. Dave Edmunds is one of the major contributors to what is called rock.

Most radio listeners do not listen to rock (think AC, country, urban, most oldies, smooth jazz, etc). Like oldies, a small percentage of the poulation likes each individual format or genre.

I agree that the ethnic component here is not fertile soil so you may be correct but then maybe they should get some exposure, so they can assimilate better.

One does not develop a taste for American music when the come to the US as young adults or late adolescents. While a Spanish language AC partisan may switch to English AC in the US, a partisan of other forms of Latin music are very unliekly to ever assimilate so much as to change the type of music they like.

For me another station not playing Ranchero

There are only a couple of stations in LA playing ranchera, and only as an ingredient in a much more ample and varied format.

I'll avoid it while you are avoiding the "piano bar music", but Frank (and Dean) are not piano bar music, they are legends and have more style than most anything coming out of south of the border.

You say that because you like that music. My entire point is that you want to impose your taste on people who don't like what you like.

I'll bet you that more people can tell you who Frank is south of the border than can tell you in the Midwest who Vicente Fernandez or Pedro Infante are.

Probably. But in Latin America, very, very few will know who Sinatra is, and they will be over 60 or so. They will know him from movies, mostly, too. Not from the music. In the near decade I owned stations in Ecuador in the 60's,, I never heard a Sinatra song on any station... and my hometown had over 40 stations. Only the very highest class of people, who travelled, were fluent in a number of langauges, etc., would know Sinatra... and they would prefer "My Way" in the French original version, no doubt. The average José who speaks only Spanish, or Spanish and Quechua or Amayrá or Guaraní or Nahuatl will not be able to tell Sinatra from a Sentra, and José makes up 98% or so of the population.

P.S. Vicente and Pedro are ranchera artists. Ranchera is a major music form only in Mexico, not the rest of Latin America, where each region has its own music form or forms... like Salsa in Puerto Rico, Merengue in the Dominican Republic, Cumbia and Vallenato in Colombia, etc., etc.

I don't deny them a platform for those who appreciate them but please give us older more adult people a couple of radio stations too.

Give us the way to serve 55+ and make some money for our investment, and radio will invent formats to please the older potential listener. However, something as obscure and unknown and unfamiliar as what you propose is never going to make it.

 

[SuperRadioFan]

My entire point is that you want to impose your taste on people who don't like what you like.

That's quite a s-t-r-e-t-c-h David, even for you.

Only the very highest class of people, who travelled, were fluent in a number of langauges, etc., would know Sinatra... and they would prefer "My Way" in the French original version, no doubt.

Huh? Am I reading that correctly? If so, I didn't know Paul Anka (the author of "My Way") was French or French-Canadian. He's from Toronto I believe, the English speaking part of Canada

 

[davideduardo]

Only the very highest class of people, who travelled, were fluent in a number of langauges, etc., would know Sinatra... and they would prefer "My Way" in the French original version, no doubt.

Huh? Am I reading that correctly? If so, I didn't know Paul Anka (the author of "My Way") was French or French-Canadian. He's from Toronto I believe, the English speaking part of Canada

Anka wrote the English lyrics. The original song is French, with the title of "Comme d'habitude" composed by Claude François and Jacques Revaux. Anka's English lyrics are not a translation of the French lyrics by François and Gilles Thibaut, though.

Anka just took a well established hit by singer composer François and wrote new lyrics to it. The original is French, of course. I don't even think Anka is a Francophone, despite being Canadian.

 

[Talking Furniture]

Every time I see radio's issues blamed on consultants, I cringe. Yet people think it is right to get an outside auditor, not do their own electrical work and they get second opinions on critical medical issues.

Consultants, at least the good ones, are also teachers. They train PDs in techniques and discoveries that come from years of looking at dozens or even hundreds of markets. They offer different perspectives and techniques.

Consultants are people who are so good they can not be kept in a single market. Most bring much to a station that might otherwise become provincial and isolated.

Except that the consultant company they're using has a mixed bag of ratings results for their clients. KPRI uses them also. How'd that work out for them?

Feel free to name the consulting company that doesn't have a mixed bag of ratings results.

 

[SuperRadioFan]

It figures you'd have the info

Anka wrote the English lyrics. The original song is French, with the title of "Comme d'habitude" composed by Claude François and Jacques Revaux. Anka's English lyrics are not a translation of the French lyrics by François and Gilles Thibaut, though.

Anka just took a well established hit by singer composer François and wrote new lyrics to it. The original is French, of course. I don't even think Anka is a Francophone, despite being Canadian.

You know in the back of my mind I thought there was a reason you posted that, but time did not permit me to do a Google search ... but then who needs Google or Wikipedia when we have you, Mr G Thanks....

 

[SuperRadioFan]

Feel free to name the consulting company that doesn't have a mixed bag of ratings results.

OK point taken

 

[nmoore6676]

Quote
I'll avoid it while you are avoiding the "piano bar music", but Frank (and Dean) are not piano bar music, they are legends and have more style than most anything coming out of south of the border.

You say that because you like that music. My entire point is that you want to impose your taste on people who don't like what you like.

No, David, I do not want to impose my tastes on anyone, I do however object to other people's tastes being forced on me. Yes I recognize there are different types of music on Hispanic format stations, and I chose Fernandez and Infante because they were popular and well known musical artists who also were also popular as movie actors, maybe more popular actors than Sinatra to be fair.

I am grateful that we still have Jack-FM, KKGO and KRTH, but in this market one more station with music leaning to my preferences is not too much to ask for. And by your estimates and others on here 100.3 is a "throw away" signal so why worry? In the areas where I live and travel the most, it comes in just fine. I grew up in an era and area where I could tune across the dial and find something I liked, now that is harder to do.

Yes I know all about demos and preferred ad buys and that is fine but not every station is going to have highest ratings and hot demos. For that to happen we'd have to thin the herd and shut down all the zero point shares, then the ones, twos and up the line until the remainder gets a ten or so.

 

[davideduardo]

Infante died over 50 years ago, so that is a rather odd comparison.

Of course, we digress from talking about the guy who did the English cover of "My Way."

 

[scooty430]

What they should do is what they SAY they are doing. Be an authentic MUSIC station, not AAA. Play roots rock, some deeper classic rock, new stuff, some obscure stuff, some popular stuff. Let's hear Fats Waller next to Dave Edmunds next to XTC next to Frank Sinatra next to Bo Diddley next to Ralph Stanley next to Los Lobos next to Radiohead.

Yeah, the 80% ethnic and immigrant component to LA will eat that up. NONE of them has ever been exposed to most of that stuff. In fact, I have been in radio for 49 years and don't think I have ever heard Waller, Edmonds, XTC or Stanley. I avoid Sinatra and piano bar music like the plague, and don't like Bo Diddley and hate Radiohead. You sure got me...

Right....

But your whole point was that the station did not have a big enough signal to go for "the masses," and thus was going for a niche. So it doesn't matter if the "80 percent" (if it's really 80 percent, which I don't buy, especially on the Westside) of ethnic and immigrant LA don't like the station.

While LA may not be Vermont, it has plenty of people who like rock music. You may hate Radiohead, but their Hollywood Bowl shows sold out instantly - almost impossible to get a ticket. You may not like Los Lobos, but their Santa Monica pier show was the highest attended show ever put on there. Have you heard of Widespread Panic? They're a "jam band." They sold out three nights in a row at the Orpheum, at $80 a ticket, whereas in 89 percent white Boston, they couldn't fill a similar-size house at $40. (And no, I don't like Widespread Panic, but they have a very Anglo audience.)

 

[davideduardo]

Yeah, the 80% ethnic and immigrant component to LA will eat that up. NONE of them has ever been exposed to most of that stuff. In fact, I have been in radio for 49 years and don't think I have ever heard Waller, Edmonds, XTC or Stanley. I avoid Sinatra and piano bar music like the plague, and don't like Bo Diddley and hate Radiohead. You sure got me...

But your whole point was that the station did not have a big enough signal to go for "the masses," and thus was going for a niche.

I said it did not have a big enough signal to do a frontal attack on one of the big boys. The signal is better suited for a flanker, not a frontal, attack.

So it doesn't matter if the "80 percent" (if it's really 80 percent, which I don't buy, especially on the Westside) of ethnic and immigrant LA don't like the station.

While LA may not be Vermont, it has plenty of people who like rock music.

KIIS cumes about 3.5 million, because it has cross ethnic appeal, with half the listeners being Hispanic.

AAA is the most non-ethnic format i can think of. Nearly none of the artists or core songs get much play in Latin America or the rest of the world. Blacks in other markets represent less than 1% of the cume of AAA's. We don't have the ability to get data on Asians but other sources show that they under-use this format. New immigrants are very unlikely to use it at all.

So we are left with a pool of mostly non-Hispanic whites of maybe 2.1 million who might use it. The 55+ is likely to not use it, and the under 25 as well, so we are down to about a million. And that million might like smooth jazz, alternative, AC, talk,news, sports, etc. So there just is not a very big pool for this kind of very eclectic rock.

You may hate Radiohead, but their Hollywood Bowl shows sold out instantly - almost impossible to get a ticket.

Big deal. The major stations have comes of 2 million or more. How many seats does the Bowl have? Yeah, right. When they fill the bowl 50 or 60 times, that will start being meaningful...

You may not like Los Lobos, but their Santa Monica pier show was the highest attended show ever put on there. Have you heard of Widespread Panic? They're a "jam band." They sold out three nights in a row at the Orpheum, at $80 a ticket, whereas in 89 percent white Boston, they couldn't fill a similar-size house at $40. (And no, I don't like Widespread Panic, but they have a very Anglo audience.)

Show attendance has very little to do with radio ratings, as venue capacities are so minuscule compared to radio cumes.

 

[scooty430]

You may be right. Going after an Anglo niche in LA might be too small of a niche. Perhaps there is some "ethnic" niche to chase.

However, I think you underestimate the appeal of "Anglo" music to other cultures. Acts like Queen, The Police, U2, and Genesis (the 70s prog Genesis!) play Latin America to sold out stadiums. McCartney just played Kiev. Japan eats up just about any American music. If you saw "Persepolis," you heard the first hand account of a girl in post-Shah fundamentalist Iran in the 80's smuggling in Bee Gees, Abba, Michael Jackson, Metallica, and Ramones cassettes.

But let's go with the "only Anglos like Rock n Roll" theory. In the places this signal hits, the populace is slanted much more toward affluent and Anglo. Some of these towns - from Malibu pretty much all the way down to Redondo, from Westwood all the way out to Hancock Park, and all of the hilly areas from Bel Air through the Hollywood Hills - are majority Anglo. I don't know if 100.3 reaches places like Studio City and Sherman Oaks, but same thing there.

Now....let's say you're an advertiser who is looking for an "upper-end" slice of that demo. Younger than 55, older than 25, college-educated, affluent. Well AAA will pretty much give you that on a platter.

As for Radiohead, I think a 10 minute sell-out of a 20,000 seat place, with scalped seats in the stratosphere, is significant. That's just ONE BAND. Comparing it to a cume is silly, because that's an entire format playing lots and lots of bands, 24/7, for free. Apples and oranges.

 

[davideduardo]

However, I think you underestimate the appeal of "Anglo" music to other cultures. Acts like Queen, The Police, U2, and Genesis (the 70s prog Genesis!) play Latin America to sold out stadiums.

The appeal of any English language act in Latin America is strictly among upper and upper middle class bilinguals, and those people are so much better off on the average in their home country they would never migrate to the US where they would be treated as a minority.

Stations playing English music are sales-successful in Latin America because they have well to do consumers in the audience. But they have tiny audience shares compared to stations in the local language, whether it be Portuguese or Spanish.

Of course Queen can fill a venue in Buenos Aires... there are 17 million people there. Or in Lima or Santiago or Bogota, all with around 7 to 8 million. Or Mexico City with 23 million. But it's a tiny niche, and the folks who migrate from such places are not, in 99% of cases, the ones who migrate for a better future.

But let's go with the "only Anglos like Rock n Roll" theory.

I did not say that... alternative is very popular with younger second or third generation Hispanics. But AAA is not. Just look at the ratings breaks in Denver or Portland or SF or Chicago on AAA stations.

In the places this signal hits, the populace is slanted much more toward affluent and Anglo. Some of these towns - from Malibu pretty much all the way down to Redondo, from Westwood all the way out to Hancock Park, and all of the hilly areas from Bel Air through the Hollywood Hills - are majority Anglo. I don't know if 100.3 reaches places like Studio City and Sherman Oaks, but same thing there.

LA is, as I have said, right now, nearly 80% ethnic or first generation immigrants from Eastern Europe, etc. The coverage area of 100.3 (64 dbu) is approximately 53% Hispanic, 9.5% Black and 15% Asian... that is even more than the market total. The 64 dbu to the south hits Irvine, to the north to Sylmar and over to Simi Valley in the SFv, and all the way to Ontario to the East. The areas it misses are the southern half of the OC.

Now....let's say you're an advertiser who is looking for an "upper-end" slice of that demo. Younger than 55, older than 25, college-educated, affluent. Well AAA will pretty much give you that on a platter.

So will KROQ or KIIS or Jack or KLVE, and with huge numbers.

 

[scooty430]

KIIS? The only people who listen to KIIS are 11 years old, after they outgrow Radio Disney. (I'm exaggerating, but you get my drift.)

KROQ? Don't they skew young too? Does anyone over 30 want to hear My Chemical Romance and Linkin Park?

And does KIIS or KLVE's audience have the same income level that, say, NPR attracts, or that classical KKGO or KSCA attracted? I really doubt it.


Anyway, they're going for an older, affluent audience. Like it or not.

With that in mind, I think rather than try AAA, which is just another watered-down boring corporate snooze-orama, they should create something exciting. They have all the SLOGANS for it. "Playing music that matters." "Where music counts." They have the "feel" - taking surveys, having message boards, reaching out to the community. But they need to actually PLAY EXCITING MUSIC. Don't just say it, DO IT.

Whatever race we are in LA, wherever we came from, we like a lot of eclectic music and there is a thriving music community here. So they should create something for us that isn't condescending and coprorate, isn't for soccer moms, and isn't KLOS Lite. Bag the consultants who don't even KNOW some of the ARTISTS (lol) and create an awesome station.

 

[davideduardo]

KIIS? The only people who listen to KIIS are 11 years old, after they outgrow Radio Disney. (I'm exaggerating, but you get my drift.)

No, I do not get your drift. However, I get your misinformation since KIIS' prime demographic is 25 to 34 year old women, and it's average listener age is 29.

KROQ? Don't they skew young too? Does anyone over 30 want to hear My Chemical Romance and Linkin Park?

Half their listeners are OVER 30.

And does KIIS or KLVE's audience have the same income level that, say, NPR attracts, or that classical KKGO or KSCA attracted? I really doubt it.

No, they do not on the average. But with cumes in the millions, they have far, far more high income level listeners than NPR or KMZT or the AAA KSCA ever had. Keep in mind that the leading Lexus dealer in LA sells 60% of its new cars to Hispanics... you are stereotyping in your belief that only Anglos have money.

KIIS and KROQ bill around $60 million a year each. KSCA as AAA did not bill $10 million, nor did KMZR. There is a reason... they did not reach enough people, regardless of income. And most radio ad accounts don't even take income into account.

Anyway, they're going for an older, affluent audience. Like it or not.

Older and affluent is not a buying demo of any kind. Advertisers much prefer young and impressionable, which is why more buys are now 18-49 or a subset as opposed to 25-54. Marketers know where the money really is... it is in yonger demos where more money is spent than saved and where there is plenty of discretionary income.

With that in mind, I think rather than try AAA, which is just another watered-down boring corporate snooze-orama, they should create something exciting. They have all the SLOGANS for it. "Playing music that matters." "Where music counts." They have the "feel" - taking surveys, having message boards, reaching out to the community. But they need to actually PLAY EXCITING MUSIC. Don't just say it, DO IT.

Exciting to you seems to mean esoteric, eclectic and significantly unknown. Unknown or less familiar or "mid chart hits" in the PPM world are absolute death.

Whatever race we are in LA, wherever we came from, we like a lot of eclectic music and there is a thriving music community here. So they should create something for us that isn't condescending and coprorate, isn't for soccer moms, and isn't KLOS Lite. Bag the consultants who don't even KNOW some of the ARTISTS (lol) and create an awesome station.

The artists I know about are the ones listeners tell me to play. Anything else is obscure and poisonous.

 

[radioresearcher]

KIIS? The only people who listen to KIIS are 11 years old, after they outgrow Radio Disney. (I'm exaggerating, but you get my drift.)

KROQ? Don't they skew young too? Does anyone over 30 want to hear My Chemical Romance and Linkin Park?

And does KIIS or KLVE's audience have the same income level that, say, NPR attracts, or that classical KKGO or KSCA attracted? I really doubt it.


Anyway, they're going for an older, affluent audience. Like it or not.

With that in mind, I think rather than try AAA, which is just another watered-down boring corporate snooze-orama, they should create something exciting. They have all the SLOGANS for it. "Playing music that matters." "Where music counts." They have the "feel" - taking surveys, having message boards, reaching out to the community. But they need to actually PLAY EXCITING MUSIC. Don't just say it, DO IT.

Whatever race we are in LA, wherever we came from, we like a lot of eclectic music and there is a thriving music community here. So they should create something for us that isn't condescending and coprorate, isn't for soccer moms, and isn't KLOS Lite. Bag the consultants who don't even KNOW some of the ARTISTS (lol) and create an awesome station.

KIIS is #1 25-54 in PPM
KROQ is #2 25-54 in PPM

KROQ has a relatively affluent audience.

There are format holes in Los Angeles that are obvious that will reach a decent number of listeners and would be perfectly suited to 100.3 ...

We are in a cume game now with PPM -- and AAA and eclectic Alternative (like Indie) don't work.

 

[briancraig]

Why are you guys acting like Radiohead is some obscure act? KROQ has played them for years and usually 4 or 5 of their songs show up whenever KROQ does one of their top 500 all time countdowns with Creep usually being in the top 15.

I would still dispute that everyone's musical taste is set when they are teenagers. I once gave the example of how many people I know that wouldn't have been caught dead listening to country 25 years ago but now that is their main radio choice. Ratings would prove me correct that among white teens in my market 25 years ago, the number one station was AOR. Today among those same people who are now in their early 40s, the country station is number one.

David said it was because of where I live (Tennessee). But why would that be unique to this area?

 

[scooty430]

KIIS? The only people who listen to KIIS are 11 years old, after they outgrow Radio Disney. (I'm exaggerating, but you get my drift.)

No, I do not get your drift. However, I get your misinformation since KIIS' prime demographic is 25 to 34 year old women, and it's average listener age is 29.

KROQ? Don't they skew young too? Does anyone over 30 want to hear My Chemical Romance and Linkin Park?

Half their listeners are OVER 30.

And does KIIS or KLVE's audience have the same income level that, say, NPR attracts, or that classical KKGO or KSCA attracted? I really doubt it.

No, they do not on the average. But with cumes in the millions, they have far, far more high income level listeners than NPR or KMZT or the AAA KSCA ever had. Keep in mind that the leading Lexus dealer in LA sells 60% of its new cars to Hispanics... you are stereotyping in your belief that only Anglos have money.

KIIS and KROQ bill around $60 million a year each. KSCA as AAA did not bill $10 million, nor did KMZR. There is a reason... they did not reach enough people, regardless of income. And most radio ad accounts don't even take income into account.

Anyway, they're going for an older, affluent audience. Like it or not.

Older and affluent is not a buying demo of any kind. Advertisers much prefer young and impressionable, which is why more buys are now 18-49 or a subset as opposed to 25-54. Marketers know where the money really is... it is in yonger demos where more money is spent than saved and where there is plenty of discretionary income.

With that in mind, I think rather than try AAA, which is just another watered-down boring corporate snooze-orama, they should create something exciting. They have all the SLOGANS for it. "Playing music that matters." "Where music counts." They have the "feel" - taking surveys, having message boards, reaching out to the community. But they need to actually PLAY EXCITING MUSIC. Don't just say it, DO IT.

Exciting to you seems to mean esoteric, eclectic and significantly unknown. Unknown or less familiar or "mid chart hits" in the PPM world are absolute death.

Whatever race we are in LA, wherever we came from, we like a lot of eclectic music and there is a thriving music community here. So they should create something for us that isn't condescending and coprorate, isn't for soccer moms, and isn't KLOS Lite. Bag the consultants who don't even KNOW some of the ARTISTS (lol) and create an awesome station.

The artists I know about are the ones listeners tell me to play. Anything else is obscure and poisonous.

I guess a lot of Moms have to listen to KIIS in the car with their kids. And maybe Kevin and Bean raise the age average on KROQ. But overall I just can't imagine too many over 30s liking the music on either station.

I'm not sure where you get your stats for NPR, but just today listening to Which Way LA, the host, who seems fairly knowedgable, mentioned that Morning Edition is the second most listened to show nationwide after Rush Limbaugh. Seems good to me.

As for stereotyping Latino listeners, aren't you the one who said that only people "seeking a better life" come to L.A. and "those people" don't like Queen and the Police?

You also said most ethnic people in LA don't like AAA type rock. My experience has been different. I attended Occidental College, a little place in Eagle Rock few have heard about. It is 50 percent non-white. (As an aside, Obama is a grad - not to name drop, I was just surprised myself!) Anyway, the majority of the people there, white and non-white, listened to the same stuff. At the time this was Pirate Radio, KLOS, KLSX, KROQ, the old Power, a little MARS FM, and yes 101.9 The Edge. One guy from India was a Jethro Tull fanatic. (They are classic rock if you've never heard of them, DE.) Another guy from Nigeria's favorite album was The White Album. (That's by The Beatles, a really popular group back in the 1960s, if you've never heard of them.) My point is that this was an ethnically mixed group, but they weren't listening to Spanish language radio, or stereotypically ethnic radio.

Lastly, radio should not just play back what people request. Part of what it should do is introduce people to new things, or present it in an interesting way. Moreover, by getting "approval ratings" for each song, and only playing the high ranking ones, by definition you are creating a very "safe" station.

A great station would be so compelling you'd sit through a song you weren't so fond of, because you can't WAIT to hear what's coming next. Or the host is fantastic and you are hooked into him or her. That kind of station won't appeal to everyone, but it certainly makes a great niche.

 

[scooty430]

KIIS? The only people who listen to KIIS are 11 years old, after they outgrow Radio Disney. (I'm exaggerating, but you get my drift.)

KROQ? Don't they skew young too? Does anyone over 30 want to hear My Chemical Romance and Linkin Park?

And does KIIS or KLVE's audience have the same income level that, say, NPR attracts, or that classical KKGO or KSCA attracted? I really doubt it.


Anyway, they're going for an older, affluent audience. Like it or not.

With that in mind, I think rather than try AAA, which is just another watered-down boring corporate snooze-orama, they should create something exciting. They have all the SLOGANS for it. "Playing music that matters." "Where music counts." They have the "feel" - taking surveys, having message boards, reaching out to the community. But they need to actually PLAY EXCITING MUSIC. Don't just say it, DO IT.

Whatever race we are in LA, wherever we came from, we like a lot of eclectic music and there is a thriving music community here. So they should create something for us that isn't condescending and coprorate, isn't for soccer moms, and isn't KLOS Lite. Bag the consultants who don't even KNOW some of the ARTISTS (lol) and create an awesome station.

KIIS is #1 25-54 in PPM
KROQ is #2 25-54 in PPM

KROQ has a relatively affluent audience.

There are format holes in Los Angeles that are obvious that will reach a decent number of listeners and would be perfectly suited to 100.3 ...

We are in a cume game now with PPM -- and AAA and eclectic Alternative (like Indie) don't work.

Then how come you always hear Top 40 is terrible for selling ads?

Anyway, let's hear your opinion. What do you think are the format holes that should be on 100.3?

 

[davideduardo]

I would still dispute that everyone's musical taste is set when they are teenagers.

This fact has been proven over and over thousands of times in studies ranging from those done by cultural anthropologists to sociology majors writing their thesis. Everything musical is based on patterns and associations formed in early adolescence.

I once gave the example of how many people I know that wouldn't have been caught dead listening to country 25 years ago but now that is their main radio choice.

Today's country sounds a lot like much of 50's and 60's CHR. And sharing between country and oldies stations in the South is extreme... country is an adult progression of CHR appeal in formative years. People progress musically, but they don't change significantly in most cases. A CHR youth may become an AC adult or an alternative adult today, just as a Top 40 youth in the 60's might have become an AOR adult or a country adult.

This is a definite nurture situation, and not a nature one. In some states and cities, going from CHR to country is more likely due to other nurturing influences, like a family that likes country or a country lifestyle in the city or neighborhood. In other situations, the tendency towards rock or alternative rock or whatever may be stornger.

But it is all based on the taste array acquired in early adolescence.

Very few people make unlinked changes in musical taste, like going from urban to ac.

 

[davideduardo]

Then how come you always hear Top 40 is terrible for selling ads?

You seem to hear lots of things that are not true. The problem is you believe them. Gawd, you even think My Way was an original Sinatra tune!

First, nobody has used the Top 40 term for about 3 decades... it really means a format that is gone... 40 sons and nothing else. Today's CHR has library depth beyond 40 songs.

And one of the top 3 billers in LA is CHR. It must not be so terrible after all.