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New call letters on 97.5

fennessy said:
Another possibility would be W N A U, which would reflect the Philadelphia accent, of un-rounded vowel sounds. Philly folks say " NAU" not "NOW". Why else was Norristown's station WNAR...for Narristown.

Actually it should be WNEOW :)
Love the Philly accent, btw!
 
Old guys and ladies will love this. Since the city of license is Burlington, and they identify the station as Burlington-Philadelphia, let's just call it WKBS.
 
fennessy said:
Old guys and ladies will love this. Since the city of license is Burlington, and they identify the station as Burlington-Philadelphia, let's just call it WKBS.


"....In Philadelphia, the kids' choice is Now 97.5"

Doesn't quite have the same ring to it :)
 
Call letters! What could be more important?

Does the general person even know what 104.5's call letters are?

Um, duhh! Everyone knows it's WYXR. And everyone knows w-y-x-r spells "Star!"
 
fennessy said:
Old guys and ladies will love this. Since the city of license is Burlington, and they identify the station as Burlington-Philadelphia, let's just call it WKBS.

You do know that 97.5 = FM channel 248, right? :D
 
Actually, I think it's locally pronounced "Nooristown". Like wooder, owyil and cawfee.

Thanks to Speech Professor Pressley at Temple U., I got it reduced to "Nawristown".
 
The WNAU call is held by a small staton In New Albany, MS on 1470. Might be an idea. But, as Kevin also suggests, WKBS ma be an idea, as ch.48 and 97.5 are both licensed to Burlington. I'd get rid of the VT'ed backsells and perhaps do an MOR-type of presentation to further distinguish it from the B.
 
amfmsw said:
Actually, I think it's locally pronounced "Nooristown". Like wooder, owyil and cawfee.

Thanks to Speech Professor Pressley at Temple U., I got it reduced to "Nawristown".
Aren't local pronunciations something? In the Lehigh Valley, The Locals say " Bethlem'. In Scranton, the locals ussually say "Scra-in" ;D
 
Nick makes a fascinating point and study in demos. Those they're targeting are too young to remember, and the calls mean nothing.

WKBS was ch48, Burlington-Philadelphia. It was owned by the Keiser Broadcasting System. en.wikipedia.org/wiki/Category:Kaiser_Broadcasting
 
I doubt Greater Media will pick anything with "B" in it for 97.5.
 
amfmsw said:
Nick makes a fascinating point and study in demos. Those they're targeting are too young to remember, and the calls mean nothing.

WKBS was ch48, Burlington-Philadelphia. It was owned by the Keiser Broadcasting System. en.wikipedia.org/wiki/Category:Kaiser_Broadcasting

Interestingly, I think the demo they're targeting might actually remember WKBS (I do and I'm 34). The actual problem (IMO) is that I doubt anyone would care!
 
Soon Yi CIV.V said:
amfmsw said:
Nick makes a fascinating point and study in demos. Those they're targeting are too young to remember, and the calls mean nothing.

WKBS was ch48, Burlington-Philadelphia. It was owned by the Keiser Broadcasting System. en.wikipedia.org/wiki/Category:Kaiser_Broadcasting

Interestingly, I think the demo they're targeting might actually remember WKBS (I do and I'm 34). The actual problem (IMO) is that I doubt anyone would care!

They may well remember channel 48, but how many people would remember this many years later the call letters? You know, average folk, not like us. (And how many fewer would remember/care that it was licensed to Burlingont?)
 
They may well remember channel 48, but how many people would remember this many years later the call letters? You know, average folk, not like us. (And how many fewer would remember/care that it was licensed to Burlingont?)

I do think it's funny that all of us nerds think average people remember stuff like that. I would venture to say no average viewer ever turned to his wife and said, "Honey. Do you think it's weird that WKBS's ID slide has the word 'Burlington' on it?" All anyone cared about then was that a good "All in the Family" rerun was on and the picture was clear enough to enjoy it!

Even though it almost never means anything to the listeners, getting certain calls that have some sort of meaning is fun and interesting to nerds like us. And let's face it: The people who run these radio stations are complete nerds!
 
Soon Yi CIV.V said:
They may well remember channel 48, but how many people would remember this many years later the call letters? You know, average folk, not like us. (And how many fewer would remember/care that it was licensed to Burlingont?)

I do think it's funny that all of us nerds think average people remember stuff like that. I would venture to say no average viewer ever turned to his wife and said, "Honey. Do you think it's weird that WKBS's ID slide has the word 'Burlington' on it?" All anyone cared about then was that a good "All in the Family" rerun was on and the picture was clear enough to enjoy it!

Even though it almost never means anything to the listeners, getting certain calls that have some sort of meaning is fun and interesting to nerds like us. And let's face it: The people who run these radio stations are complete nerds!

Yeah, when I go to other cities and identify the jingle packages as being the one used by station X at home (well, that was more common in the past when everyone used them), it's a sure nerd warning sign. So hey, if WKBS made for a good in-joke for nerds, all the better. The listeners will care about the station, not whether it's called WKBS, WNOW or whatever it ends up being.
 
Research point: radio-locator.com

Available (or, didn't come up in a search):

1) WNIM: "Now Is Music" (website addy)

2) WPNO: "Philadelphia's NOw"

3) WNWP: "NoW Philly"

4) WNPH: "Now PHilly"

5) WNSF: "Ninety Seven - Five" or "the Now Sound of (F)Philly"

6) WNSR-FM: "Now - Soft Rock" (WNSR is being used by an AM in Brentwood, TN, hence the FM designation)



there's 6 pretty damn good suggestions, IMO...
 
Rockin Rob said:
there's 6 pretty damn good suggestions, IMO...

I have to say that I agree. That and $2.00 will get you an extra large black Dunkin Donuts coffee with sugar!
 
Wil said:
Rockin Rob said:
there's 6 pretty damn good suggestions, IMO...

I have to say that I agree. That and $2.00 will get you an extra large black Dunkin Donuts coffee with sugar!

Sorry, I'll take a grande Red Eye from Starbucks, TYVM. And please, leave room for cream and 3 Splendas in my personal "Nissan Stainless Steel" 16 oz travel mug (earning me 10 cents off). Remember, a Red Eye is a bold blend roast with ONE shot of Espresso. TWO SHOTS makes it a black eye, altho, if they know you as a regular, they sometimes dump in the second shot free of charge, since most machines do two shots at once, then they waste the second shot - it depends on how that Barista feels that day).
 
Has anyone noticed that WNUW was mentioned on the Greater Media site. Plus the calls are not being used at the current point.
 
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