Funny howso many seem to insist that KDWN's only chance for survival is to go back to the schlocky station it was from the 90's to the Beasley takeover.
"News! Oh nobody cares about dog crap on the freeway!"
Had the KDWN of that era done anything more than sustain its patched-together, frozen-in-time operation with 24-7 brokered it would still be in that mode today. The problem is that even brokered hosts like to be on stations with listeners, especially if they're paying primo rates. That's even more important than signal. Thus you have to have some legit programming, otherwise you're a 50,000-watt bottom feeder getting chiseled on rates by the likes of KLAV. That generation of preachers that romanticized being on a "clear channel" is passing from the scene. The next generation of media ministries doesn't really care about all that skywave.
Bottom line, as in most markets, is that conservative talk radio listeners will tune in to the station carrying Rush/Beck/Hannity but don't care about any second-tier product... no matter what Talk Radio Network may tell you.
Since KXNT is not owned by the company that owns Rush, Hannity, Beck and Coast to Coast (which for crying out loud stated at KDWN), isn't outbidding KXNT for those shows an option in the future?
