New Rock station coming to DFW?

[mightynine]

The cost of a format switch is enormous compared to the airstaff cost. Lost revenue is the #1 expense, and no matter what a station tries to do to keep existing clients, they will lose many. Clients will say, "Okay, when you have a few good books, call us again".

I get that, I just wonder how many clients they actually had to lose from The Freak.

Either way, this is a mess. Not a fun couple of days for the programming team at iHR Dallas!

 

[Loverofradio]

I get that, I just wonder how many clients they actually had to lose from The Freak.

Either way, this is a mess. Not a fun couple of days for the programming team at iHR Dallas!

None. All were on the eagle to begin with. Frankel and Frankel, for example are still on the Eagle. In fact it was a Ben and skin spot that aired today.

 

[Deleted member 76036]

When stations don't overlap at least a little, that either means they're targeting a completely different audience or aren't going to get enough listeners.

Most of the overlap I’m hearing on The Eagle is with 92.5 and 102.1. I’m not hearing much overlap with 103.7 and KVIL has the benefit of retaining the younger part of the demo who has no desire to hear any of the older stuff that 97.1 is playing. 97.1 played Oasis - Champagne Supernova yesterday and I could actually seeing some of the more adult contemporary sounding music that The Eagle is playing have a reverse effect, causing Alt to go even harder. I guess we’ll see!

Lite Rock from the 2000’s and Your Grandpa’s Favorites - 97.1 The Eagle!

 

[davideduardo]

Most of the overlap I’m hearing on The Eagle is with 92.5 and 102.1. I’m not hearing much overlap with 103.7 and KVIL has the benefit of retaining the younger part of the demo who has no desire to hear any of the older stuff that 97.1 is playing. 97.1 played Oasis - Champagne Supernova yesterday and I could actually seeing some of the more adult contemporary sounding music that The Eagle is playing have a reverse effect, causing Alt to go even harder. I guess we’ll see!

Lite Rock from the 2000’s and Your Grandpa’s Favorites - 97.1 The Eagle!

Overlap is not bad, as many songs themselves overlap strict formats. I worked at a cluster where two of the stations duplicated 50% of the music of each other. It was the other half that set each one apart, and the result was that there was zero audience duplication between the two.

 

[dfwrunner2]

I should have known better than to start following here again...SOS. Too many of the same people that have destroyed good radio, sadly...back to the programming forums.

 

[Kramer]

"Whether done locally or across multiple markets, radio stations do extensive listener research both on image/concepts/talent and on individual songs."

No one does it anymore, they can't afford it. And what's the point of doing it across multiple markets?

 

[Kramer]

And while we’re on the topic of what we listen to in the real south (Texas/Louisiana 😂). Someone let me know what the 25-54 will be for Dallas’ country stations next month now that KEGL is back. listeners in the south sample country/rock more than other parts of the country. KEGL is going after many stations with this move. It won’t make sense now. But, it will later

So you're saying turning it back into EXACTLY what it was before the change to The Freak is going to make sense? Classic and alt music. Ben and Skin in afternoons. Mavs basketball. If it was working, why change it to The Freak?

 

[TheBigA]

KVIL has the benefit of retaining the younger part of the demo who has no desire to hear any of the older stuff that 97.1 is playing.

KVIL just played Smells Like Teen Spirit. How old is that?

 

[Kramer]

This is screaming "Get the expense of the Freak off the books ASAP" first and "worry about when we get PPM ratings" second, at least to me.

iHeart is trying to improve cume anywhere it can with as little money as possible to sell the company. Any move they make - AT ALL - is for that purpose.

 

[TheBigA]

iHeart is trying to improve cume anywhere it can with as little money as possible to sell the company. Any move they make - AT ALL - is for that purpose.

You could say the exact same thing about every radio company. This isn't unique to iHeart.

 

[Kramer]

You could say the exact same thing about every radio company. This isn't unique to iHeart.

But it's relevant to this topic.

 

[TheBigA]

But it's relevant to this topic.

Welcome to RadioDiscussions.

 

[Kramer]

Side note:

Shouldn't Dallas be listed right after Chicago on this board now that the market rankings have changed?

@admin

 

[Loverofradio]

So you're saying turning it back into EXACTLY what it was before the change to The Freak is going to make sense? Classic and alt music. Ben and Skin in afternoons. Mavs basketball. If it was working, why change it to The Freak?

I think the playlist will expand by next week. It’s essentially in a jockless stunt format now. If they can make additional revenue having the Mavs, it’s not an issue. Having Ben and skin come back next week is going to be unfortunate.

 

[Kent]

No one does it anymore, they can't afford it. And what's the point of doing it across multiple markets?

Of course, they still do it. Research is why Dallas and Atlanta have two full-power country stations each while New York has none. If you want to say some operators either don’t do it well or don’t do it enough, I won’t argue, but they still do research.

Researching across multiple markets gives you a larger sample size, which typically means better data. The reality is most markets don't have enough difference in song or listener preferences to make a song a hit in one area and not in another. You can, however, also break out individual markets and see if any markets either have outliers or otherwise had any sampling issues.

 

[TheBigA]

Of course, they still do it. Research is why Dallas and Atlanta have two full-power country stations each while New York has none. If you want to say some operators either don’t do it well or don’t do it enough, I won’t argue, but they still do research.

Correct, although a lot of the research is done by corporate, not by individual stations. That's why you have format captains.

 

[davideduardo]

Shouldn't Dallas be listed right after Chicago on this board now that the market rankings have changed?

We are updating the fora names and sequence now. Remember, the site was given to me upon Frank's death and I have moved to make it administered by Lance Venta; this site was his when it started two decades or so ago!

 

[davideduardo]

Correct, although a lot of the research is done by corporate, not by individual stations. That's why you have format captains.

And the bigger stations have their own music tests and perceptuals, but those are set up with corporate and local station teamwork.

 

[davideduardo]

Of course, they still do it. Research is why Dallas and Atlanta have two full-power country stations each while New York has none. If you want to say some operators either don’t do it well or don’t do it enough, I won’t argue, but they still do research.

In that case, the research is Nielsen which showed advertisers in New York that, unless they bought 20 deep (they never do) they would not need to buy the country station.

Researching across multiple markets gives you a larger sample size, which typically means better data. The reality is most markets don't have enough difference in song or listener preferences to make a song a hit in one area and not in another. You can, however, also break out individual markets and see if any markets either have outliers or otherwise had any sampling issues.

With tests now done almost entirely online, perceptuals for Seacrest or Bobby Bones or Charlemagne can be done with a portion of the sample in several representative markets.

The Internet killed the regional and local hit almost entirely. You can generally do broad tests today, but in some markets with interesting or unique competitive arrays, a local test may be needed, too.

 

[TheBigA]

The Internet killed the regional and local hit almost entirely. You can generally do broad tests today, but in some markets with interesting or unique competitive arrays, a local test may be needed, too.

I know you're not a fan of labels, but they do a lot of research on their new songs. For stations in currents based formats, such as country, urban, or pop, labels will gladly send you a tip if they see one of their songs is getting plays in other platforms. Then you compare their info with the other labels, and it gives you a good idea what's going on. Then you discuss in your weekly format meeting.