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New Rock station coming to DFW?

Have you been to a sports event lately? Lots of women. They are passionate, knowledgeable, and LOUD.

I could say the same thing regarding hard rock concerts.

Sports radio listeners are overwhelmingly male and so is the audience for hard rock radio. Most advertisers of each format make the buy in order to reach a male demo.

102.1, 102.9 and 106.1 collectively already reach a massive female audience. 97.1 certainly isn't necessarily needed to augment that.

As a sidenote, I cannot stand any of Shinedown's recent singles. They've become the new Nickelback. I do like Shinedown's early work.
 
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Sports radio listeners are overwhelmingly male and so is the audience for hard rock radio. Most advertisers of each format make the buy in order to reach a male demo.

But if you compare the advertisers of each type of station, they're very different. So advertisers perceive a difference, and buy accordingly. Not all men are the same. Think back to high school.

As a sidenote, I cannot stand any of Shinedown's recent singles. They've become the new Nickelback. I do like Shinedown's early work.

Regardless, both iHeart rock stations (KEGL & WMMS) are playing the new song in regular rotation. If you want to know where KEGL is going, look at WMMS.

Nickelback may have some new fans after last week's Stagecoach. Lots of raves for their performance on Friday.
 
So shouldn't alternative fans be upset that their music is being replaced by non-alt bands?
Shinedown has a lengthy history on Alternative including several top 10 hits and a #1 in "Second Chance". Shinedown had a drought after Alternative re-calibrating in the 2010's, but "A Symptom of Being Human" just had a lengthy run in the Alternative top 10 just now too. Don't get me wrong, Shinedown is a core Active Rock artist, but they have a surprising amount of Alt cred. Not to the extent of the likes of Pearl Jam or Foo Fighters, but it's there.
 
We all may think the music is outdated but it’s music that isn’t be played on 103.7 and anywhere else. And now 103.7 is responding by adding a few more songs to the playlist. I don’t understand the issue? The Eagle is an established radio brand in Dallas and beyond. Certain brands are just forever married to specific frequencies (KROQ for example). To the casual radio listener, 97.1 will forever be known as “that rock station” or “the station that Russ Martin guy used to work for.” its had the same format for several generations. It’s cheaper to run, and can get decent numbers faster than iHeart wasting their time spending money and marketing a new hip-hop or country station. Theres literally nothing else 97.1 could’ve flipped to. Nothing else. Everything over time has been tried on that signal.
 
Shinedown is a core Active Rock artist, but they have a surprising amount of Alt cred. Not to the extent of the likes of Pearl Jam or Foo Fighters, but it's there.

So there are now two stations playing them. Any problem with that?

Here are their most played songs:

 
So there are now two stations playing them. Any problem with that?

Here are their most played songs:

What makes you think I do? I think it’s a smart decision by KVIL. There’s an old saying in radio about crossover artists that goes “don’t let the other station own this artist” and KVIL whether by intention or happenstance just did that by scoring Shinedown for an acoustic performance.
 
What is the difference?
Active Rock is a mostly extinct term from the late 90s/early 2000s to describe Rock stations that were more current based playing harder artists such as Linkin Park, Foo Fighters, Metallica, and Ozzy Osborne. At the time there were still heritage AOR stations playing currents from the likes of Bruce Springsteen, John Mellencamp, etc so Active Rock was created as a separate chart to differentiate those stations. As a format/music industry term, Active Rock isn't really used anymore as most current based Rock stations all play similar artists now.
 
As a format/music industry term, Active Rock isn't really used anymore as most current based Rock stations all play similar artists now.

Although, from a current chart perspective, Mediabase only has two rock charts: Active Rock and Alternative.

WMMS is an Active Rock reporter. Once they get a few weeks worth of data, I expect KEGL will be seen as Active Rock.
 
Although, from a current chart perspective, Mediabase only has two rock charts: Active Rock and Alternative.

WMMS is an Active Rock reporter. Once they get a few weeks worth of data, I expect KEGL will be seen as Active Rock.
From what I've been told that's simply because they wanted a quantifier to differentiate from Alternative Rock and Classic Rock.
 
Active Rock is a mostly extinct term from the late 90s/early 2000s to describe Rock stations that were more current based playing harder artists such as Linkin Park, Foo Fighters, Metallica, and Ozzy Osborne. At the time there were still heritage AOR stations playing currents from the likes of Bruce Springsteen, John Mellencamp, etc so Active Rock was created as a separate chart to differentiate those stations. As a format/music industry term, Active Rock isn't really used anymore as most current based Rock stations all play similar artists now.
A lot of active rock reporters still around seem to be in either smaller, semi rural markets and/or owned by smaller operators. I believe WTPT in my market is still referred to as active rock, but they still dig back in to the 70s on occasion so it’s a really wide span. And that station is a rarity in being owned by Audacy - and one of the only active rock stations in this region (some small markets aside). WYBB in Charleston and WFXH may still be active, both are owned by smaller companies. Back to Dallas 🤣
 
From what I've been told that's simply because they wanted a quantifier to differentiate from Alternative Rock and Classic Rock.

That could be. Since classic rock plays no currents, there is no chart. Although Mediabase does monitor airplay.

A lot of active rock reporters still around seem to be in either smaller, semi rural markets and/or owned by smaller operators.

The largest market right now with an active rock reporter is WMMR Philadelphia. A lot of heritage rockers on the list, including WRIF Detroit and KISW Seattle. As I said, I expect KEGL to be listed.
 
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