Actually, there are a lot more "white people" because over 90% of those who said "yes" to the "are you Hispanic / Latino / Mexican / Puerto Rican / Cuban / etc." Census question also indicated "white" as their race.I worded it incorrectly, but you know what I mean. Just because the Hispanic population is growing does not mean that there are less white people in the market.
Race and being Hispanic are separate questions and categories.
The correct Census Bureau term you are trying to find is "Non-Hispanic White". The term "white" includes most Hispanics and is incorrect in the use you are making of it.
I was "in the market" from around 1996 to just last year, first as VP and then as consultant to a major group. As a matter of fact, for a couple of weeks I was interim GM for that group's Dallas stations.Which is something you harp on incessantly, and talk about radio stations and shows as if you were in the market.
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