New Trend!

[omega]

D.E just take not Preciosa beat recuerdo aggain wow arbitron must have it all wrong huh?

 

[davideduardo]

D.E just take not(sic) Preciosa beat recuerdo aggain wow arbitron must have it all wrong huh?

Nope. Arbitron got it wrong with Spanish dominant undersampling and diary and age distribution in April. May returned to normal.

In May:

18-34 Recuerdo beats Preciosa by 440% in mornings and 160% in 6-Mid.
25-54 Recuerdo beats Preciosa by 80% in mornings and 30% in 6-mid.

And KESS is again, as usual, the #1 Spanish langauge station in 12+, 18-34 and 25-54 proving that April's trend (and the discreet April numbers) were an aberration.

 

[TheLaffer]

D.E just take not Preciosa beat recuerdo aggain wow arbitron must have it all wrong huh?

Nope. Arbitron got it wrong with Spanish dominant undersampling and diary and age distribution in April. May returned to normal.

In May:

18-34 Recuerdo beats Preciosa by 440% in mornings and 160% in 6-Mid.
25-54 Recuerdo beats Preciosa by 80% in mornings and 30% in 6-mid.

And KESS is again, as usual, the #1 Spanish langauge station in 12+, 18-34 and 25-54 proving that April's trend (and the discreet April numbers) were an aberration.

Yo Dave-O....didn't you predict KLUV would be below a 4.0 Your batting average stinks

 

[davideduardo]

Yo Dave-O....didn't you predict KLUV would be below a 4.0 Your batting average stinks

Look at the May discreet number. And in 25-54, it barely cracked a 3, placing it outside the top 10 in the sales demos.

 

[radioman921]

I am guessing the numbers with Recuerdo in the AM are relfecting the positive response to the changes they made to the AM show, now that it has Jaime Alejandro? Very interesting.

 

[redbullfan]

Is this a first? The #1 station which is KHKS below a 5 share! Country Music is still weak here...why? Mix 102.9 doing much better...what has changed...nothing! K104 has bottomed out...The Beat drops too....Casa dropped....all the Urban and Rythmic stations are stuggling...Movin went up though.

 

[davideduardo]

I am guessing the numbers with Recuerdo in the AM are relfecting the positive response to the changes they made to the AM show, now that it has Jaime Alejandro? Very interesting.

That, in part, would be some of it. But the main thing is that Arbitron had a messy first 4 weeks of the Spring book insofar as Spanish dominant sample size, confirmed by Arbitron. In addition, the demo cells withing that stratification variable were way off too. They compensated in weeks 6, 7 and 8, and are close to having a proportional sample now in that area.

 

[Accuracy]

How does Gavin Spittle still have a job? That guy couldn't program a VCR.

 

[CHRles]

Country is actually up at KSCS, and at the new Americana format on KZPS.

 

[bucwhyl]

Is this a first? The #1 station which is KHKS below a 5 share! Country Music is still weak here...why? Mix 102.9 doing much better...what has changed...nothing! K104 has bottomed out...The Beat drops too....Casa dropped....all the Urban and Rythmic stations are stuggling...Movin went up though.

Like Nas said, "Hip Hop is Dead".........

 

[jeff715]

Is this a first? The #1 station which is KHKS below a 5 share! Country Music is still weak here...why? Mix 102.9 doing much better...what has changed...nothing! K104 has bottomed out...The Beat drops too....Casa dropped....all the Urban and Rythmic stations are stuggling...Movin went up though.

Like Nas said, "Hip Hop is Dead".........

Agreed on Hip Hop. Fads fade. :
As much as I like Jagger :-* ... Russ is tired : and KLLI & KRLD suck. Gavin is weak. MOViN is a fluke :-\. The programminag and on air personalities SUCK! And... I have it on good authority that Nikki Nite is actually the devil. Good for Mix. "90s & Now" seem to be working 8) and I LOVE seeing the Edge fade into nothingness ;D... shudda held on to Jagger.

 

[TheLaffer]

Is this a first? The #1 station which is KHKS below a 5 share! Country Music is still weak here...why? Mix 102.9 doing much better...what has changed...nothing! K104 has bottomed out...The Beat drops too....Casa dropped....all the Urban and Rythmic stations are stuggling...Movin went up though.

Like Nas said, "Hip Hop is Dead".........

So what's the next big thing?

 

[radioresearcher]

Hip-Hop is a fad? Get R-E-A-L. The music has been around in some form or another since 1981 - and the format full-time has been around since the original KDAY-AM/Los Angeles launched in the mid 80's. It made it's move to FM in the early 90's - so it's about 15 years old. Hip-Hop is a big part of mainstream culture. Again, fads don't last 20 years.

Is it in a down cycle right now? The product being released has been off a bit - but like any other style of music - it will be back.

 

[davideduardo]

Hip-Hop is a fad? Get R-E-A-L. The music has been around in some form or another since 1981 - and the format full-time has been around since the original KDAY-AM/Los Angeles launched in the mid 80's. It made it's move to FM in the early 90's - so it's about 15 years old. Hip-Hop is a big part of mainstream culture. Again, fads don't last 20 years.

Is it in a down cycle right now? The product being released has been off a bit - but like any other style of music - it will be back.

Thank you for a dose of reason and rationality.

 

[radioresearcher]

Hip-Hop is a fad? Get R-E-A-L. The music has been around in some form or another since 1981 - and the format full-time has been around since the original KDAY-AM/Los Angeles launched in the mid 80's. It made it's move to FM in the early 90's - so it's about 15 years old. Hip-Hop is a big part of mainstream culture. Again, fads don't last 20 years.

Is it in a down cycle right now? The product being released has been off a bit - but like any other style of music - it will be back.

Thank you for a dose of reason and rationality.

David - how much erosion do you expect Urban and Spanish Language stations to see with PPM in markets like Dallas or L.A.?

I tend to think it will depend on how much TSL the station relies on.

 

[davideduardo]

David - how much erosion do you expect Urban and Spanish Language stations to see with PPM in markets like Dallas or L.A.?

I tend to think it will depend on how much TSL the station relies on.

Based on Houston, which I am not supposed to comment.... there is actually growth in Spanish language shares.

 

[radioresearcher]

David - how much erosion do you expect Urban and Spanish Language stations to see with PPM in markets like Dallas or L.A.?

I tend to think it will depend on how much TSL the station relies on.

Based on Houston, which I am not supposed to comment.... there is actually growth in Spanish language shares.

I guess we won't be able to hear much on the topic until it goes currency. Philly is a bad test market for Hispanic - so all we've really seen is growth of rock and AC and decline of Urban.

 

[davideduardo]

I guess we won't be able to hear much on the topic until it goes currency. Philly is a bad test market for Hispanic - so all we've really seen is growth of rock and AC and decline of Urban.

Without violating all kinds of fin print papers, we find in Houston that KLTN is pretty consistently #1 with higher than diary shares, and KOVE, KLOL, KTJM and KQBU all higer levels within the reality level of overall "real" listening being off 40%.

Be prepared for a strong buzzing noise coming from the very top.

 

[newsmark]

Country Music is still weak here...why?

I think Country does well here, but it's split so many ways. 3 stations play pretty much the same thing, then there are a couple of rimshot stations with some form of country, and KZPS.

 

[charles123]

The Twister needs to go away, KSCS don't need them anymore since they're in the Top 10 in the ratings.