• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

No More Real Talk 1160

PROjammer said:
They might take 1050 and move it to 1160. Then put Gospel on similar to that of
Radio One's Praise in Atlanta.
Click to expand...

Ding ding ding.... Guy Pardo, what has PROjammer won.....

We have a great base of AA Churches and Ministries, on 1050, to build on. They are excited to have a format built around their Ministries. 1320 cannot hold a candle to 1050s signal AND we are very experienced at the format. Its not some guy from Chicago, buying a station and programming it - whatever - thinking he's going to score a quick sale. One of my projects like this was in the top ten with a 2.9 share.

The Ministries that are moving to 1160 are equally excited about this as well. We'll have two stations with good foundations to add to.

But... there may be even more to discuss. We'll see.
 
JRY: No matter what is finalized, best wishes for success.

I noticed you said that the loss or Ramsey was the beginning of Real Talk failing. I have a friend who programs him and there are some unique buys for him, a Ramsey loss wouldn't be the beginning of the end. What did Ramsey bring to the table for you in the Cincy market that other programs didn't?
 
Why not southern gospel for the market via 1050 AM?
Is the fact that 1050 is so close to the "urban core" that only black-oriented gospel music will be lucrative in terms of advertising, etc?
A few side notes:
If, and when, WPFB AM is sold, a southern gospel format would be a great fit...even classic country.
OR
Classic country 1360?
Just sayin' - this market is WAY over-saturated in sports programming/formats.
 
del_griffith said:
JRY: No matter what is finalized, best wishes for success.

I noticed you said that the loss or Ramsey was the beginning of Real Talk failing. I have a friend who programs him and there are some unique buys for him, a Ramsey loss wouldn't be the beginning of the end. What did Ramsey bring to the table for you in the Cincy market that other programs didn't?
Click to expand...

We had some solid Ramsey sponsors. Some would only buy Dave. The numbers from the show were actually picking apart Hannity on WKRC. He was a strong base to build from. That is why they went after him. It set into motion a chain of events that caused us to lose stability with the audience.
Also, we should have never had any local hosts. They didn't do that much for us.
 
ncincy1 said:
Why not southern gospel for the market via 1050 AM?
Is the fact that 1050 is so close to the "urban core" that only black-oriented gospel music will be lucrative in terms of advertising, etc?
A few side notes:
If, and when, WPFB AM is sold, a southern gospel format would be a great fit...even classic country.
OR
Classic country 1360?
Just sayin' - this market is WAY over-saturated in sports programming/formats.
Click to expand...

I've programmed Southern Gospel for years. We syndicate a live 6 hour show on Saturday Mornings. Most of my stations have some Southern Gospel, especially 770 in Lexington. Its been station of the year...

Problem is, the audience doesn't respond to advertisers. I had one advertiser that begged me to take them off of anything Southern Gospel because the audience didn't have two nickels to rub together. Now, that was a mean comment from this guy but, for the most part, its an old demo that doesn't spend or give. Thats 30 years of experience talking.
 
jry said:
PROjammer said:
They might take 1050 and move it to 1160. Then put Gospel on similar to that of
Radio One's Praise in Atlanta.
Click to expand...

Ding ding ding.... Guy Pardo, what has PROjammer won.....

We have a great base of AA Churches and Ministries, on 1050, to build on. They are excited to have a format built around their Ministries. 1320 cannot hold a candle to 1050s signal AND we are very experienced at the format. Its not some guy from Chicago, buying a station and programming it - whatever - thinking he's going to score a quick sale. One of my projects like this was in the top ten with a 2.9 share.

The Ministries that are moving to 1160 are equally excited about this as well. We'll have two stations with good foundations to add to.

But... there may be even more to discuss. We'll see.
Click to expand...

I'm confused. 1050 will carry gospel and ministries and 1160 will carry ministries?
 
Urban Gospel Music and Ministries on 1050.

Christian Teaching and Talk on 1160....

We've done this before, elsewhere, with great results.
 
jry said:
del_griffith said:
JRY: No matter what is finalized, best wishes for success.

I noticed you said that the loss or Ramsey was the beginning of Real Talk failing. I have a friend who programs him and there are some unique buys for him, a Ramsey loss wouldn't be the beginning of the end. What did Ramsey bring to the table for you in the Cincy market that other programs didn't?
Click to expand...

We had some solid Ramsey sponsors. Some would only buy Dave. The numbers from the show were actually picking apart Hannity on WKRC. He was a strong base to build from. That is why they went after him. It set into motion a chain of events that caused us to lose stability with the audience.
Also, we should have never had any local hosts. They didn't do that much for us.
Click to expand...

In your situation, you need to have local hosts that have what I call hip pocket accounts. No matter where they go or what format they are performing under, their listeners and more importantly their loyal advertisers follow them.

We had such a person several years ago in our market. Guy by the name of Spook Beckman. He was a fixture on radio and tv in the 50's and 60's. He was out of the biz from 1969 until the 1975 or 75. A station took a flyer and returned him to the air. His program log quickly filled with sponsors. The rest of the day, the program log looked like a blizzard blew through it. White page after white page. But he was full and sometimes sold out. They had a picnic at the station for his listeners and the large front lawn quickly filled with listeners. That site was unbelievable. He remained on that station for a few years and was "stolen" to a more successful station where he remained for a few years. When that station decided to ditch local hosts and go syndicated he moved to a third station where he remained until his death. In each situation, he always had the most sponsors and those sponsors traveled with him through Music of Your Life, Full Service and Country formats as he moved from station to station because he had a core loyal audience that went with him no matter what. He could have played acid rock or gangster rap and that core would have still listened and advertised.
 
jry said:
Urban Gospel Music and Ministries on 1050.

Christian Teaching and Talk on 1160....

We've done this before, elsewhere, with great results.
Click to expand...

WOOT WOOT! I can't wait! NOT!!!!! What an absolute waste of air
 
I don't know if I'd call it a WASTE of air. I mean...a Christian company going with a Christian format...i would have been surprised to see them go with anything else.

Play to your strengths.

Good luck, jry.
 
That was an exaggeration, of course, but too much religion on AM, and too much country on FM.

Major
A Jazz Lover and still missing WNOP jazz format.
 
I'm sure the people who listened to The Wildman and Jeff Piecoro are not happy with change as well. The WNOP Jazz format should be streaming on the Net somewhere as a tribute site along with the comedy bits.
 
Let me first say I'm a 32-year-old suburban white guy. I'm a radio geek and a Christian, who's a lover of many genres of music & enjoys hearing a variety of viewpoints. I give just about every format on the proverbial wheel a listen from time to time. So I'm probably nobody's P1.

Given the situation, I think this was a good move. JRY, I wish you guys the best, and FWIW, I'll probably be checking out the new stations from time to time.

Very glad to see Urban Gospel coming back with a halfway decent signal in my part of town. I do hope you guys will program it closer to the way 1230 programmed their Gospel format, with a good mix of charting currents and strong golds & recurrents. I enjoy a lot of Urban Gospel music, and I've occasionally tuned into 1320. But honestly, IMHO, 1320 is not very well programmed in its current incarnation.

As for WCVX, I have to be honest, I haven't listened much--most of my Christian Talk/Teaching listening has been on WFCJ or WRFD. But looking at your lineup, for the most part it looks pretty solid. (I've really been enjoying Alistair Begg's teaching lately.) I assume you'll pretty much be carrying it over to 1160, but, any changes planned in the near future? (Personally, I'd like to see Hank Hanegraaf's program back on in this market.)
 
grey_dan said:
Let me first say I'm a 32-year-old suburban white guy. I'm a radio geek and a Christian, who's a lover of many genres of music & enjoys hearing a variety of viewpoints. I give just about every format on the proverbial wheel a listen from time to time. So I'm probably nobody's P1.

Given the situation, I think this was a good move. JRY, I wish you guys the best, and FWIW, I'll probably be checking out the new stations from time to time.

Very glad to see Urban Gospel coming back with a halfway decent signal in my part of town. I do hope you guys will program it closer to the way 1230 programmed their Gospel format, with a good mix of charting currents and strong golds & recurrents. I enjoy a lot of Urban Gospel music, and I've occasionally tuned into 1320. But honestly, IMHO, 1320 is not very well programmed in its current incarnation.

As for WCVX, I have to be honest, I haven't listened much--most of my Christian Talk/Teaching listening has been on WFCJ or WRFD. But looking at your lineup, for the most part it looks pretty solid. (I've really been enjoying Alistair Begg's teaching lately.) I assume you'll pretty much be carrying it over to 1160, but, any changes planned in the near future? (Personally, I'd like to see Hank Hanegraaf's program back on in this market.)
Click to expand...

I've said it for years, guys, go with what you know. 1050 Will pretty much sound like the 1230 mix with some good teaching/preaching as well.

The very capable Carl Behanon will be programming/running it.

As for WCVX, the lineup moves over to 1160, pretty much unchanged. All of those Ministries (Begg, et al) are really excited about this.

Thanks to you and DJJACK for the kind words!
 
jry,

Always enjoy reading your knowledge and insight on radio.
I have a question which I understand may be business sensitive and feel free to answer privately if needed.

Most radio people with any understanding of the background of the current owners and management of 1160 and 1050 many understand the new changes, and it does fit into the business model of the current ownership.

That format business model is what my question is about. I always have wondered how and where revenue is structured.
As many know its about revenue which keeps and sustains a format and stations on the air.

The following are pure guesses on where percentage of revenues for either 1160 or 1050 formats maybe.

1. Clients pay (80%)? - Talent or Ministers pay for airtime, both local, national and world wide. Also clients like NKU and HS sports included.

2. National Brokers (10%)? - Reps for large chains or stores who fit demographics of station.

3. Local Sales (10%)?

Just a curious radio listener looking for knowledge.
 
WestsideBulldog said:
jry,

Always enjoy reading your knowledge and insight on radio.
I have a question which I understand may be business sensitive and feel free to answer privately if needed.

Most radio people with any understanding of the background of the current owners and management of 1160 and 1050 many understand the new changes, and it does fit into the business model of the current ownership.

That format business model is what my question is about. I always have wondered how and where revenue is structured.
As many know its about revenue which keeps and sustains a format and stations on the air.

The following are pure guesses on where percentage of revenues for either 1160 or 1050 formats maybe.

1. Clients pay (80%)? - Talent or Ministers pay for airtime, both local, national and world wide. Also clients like NKU and HS sports included.

2. National Brokers (10%)? - Reps for large chains or stores who fit demographics of station.

3. Local Sales (10%)?

Just a curious radio listener looking for knowledge.
Click to expand...

Well, as the owner and founder of the company, i may be qualified to speak on their behalf...
A for profit Christian station or company will generally shoot for the most stable billing possible while making sure that
this group of clients have a good on air presentation. Frankly, some could care less. We call those guys "dollar and hollar" operations. However, its all market dependent and how the audience warms up to the station. We have some that are almost 99% paid teaching and preaching programs. Some of my stations have a good spot load. Christians buy cars, have bank accounts, eat at Culvers, you get the point. Some enjoy long term deals with Meijer Stores and Krogers. We have Tim Hortons on some. It has turned into a mixed bag.
There are also plenty of non commercial operations that shouldn't be taking any advertising.
 
But, just darn. We'll no longer have the threads about folks coming and going on 1160. I mean Dr. Dobson heads for cross town rival or does Allistair Begg cross the line just doesn't have thread mojo.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom