No oldies for 96.7...

[LibertyNT]

So it won't be Shannon's True Oldies...

HOWEVER...starting next Friday, you can hear MIKE Shannon's Really Truly Truest Oldies on KMNY-1360AM!

More to come!

Wheres the oldies? I only hear talk
is it the liberal?

 

[pbf1]

HOWEVER...starting next Friday, you can hear MIKE Shannon's Really Truly Truest Oldies on KMNY-1360AM!

More to come!

Wheres the oldies? I only hear talk
is it the liberal?

(ahem) "starting next Friday," according to the post you quoted.

 

[LibertyNT]

Oh... oops thought it said may 9th. :-\

 

[eliseatheduck]

KLUV is ripe for the taking and yes DFW can support two provided management supports KLUV's competitor,unlike KODZ which was far superior than KLUV but mismanaged. KLUV bills well shows up in the top 5 in a more consistent basis. So yes they could stand some true competition.

 

[busyradioguy]

I concur. My only concern is, will anyone going after KLUV, do it the right way or the wrong way? I don't believe a slapped-together voice tracker, is the right way. Also, whomever programs the music, needs to actually know the music, IMHO.

 

[little1]

Depends what they're trying to do. If they're just trying to hurt KLUV's ratings and revenue, and take a piece of KLUV's piece of the pie, they can do it on the cheap and VT it, etc.

If they want to BEAT KLUV, then yes, they'll have to do it right.

 

[rbrucecarter5]

That means absolutely nothing. Any idiot with $10 and a credit card can register a domain through GoDaddy that way. For all we know, you were the one who registered trueoldies967fm.com.

Intentional misdirection, perhaps?

If it ends up just being a minor variation of "yet another country station" like the ranch just did - pretty soon people in the market are going ignore these earth shattering non-announcements like the boy who cried wolf too many times.

Another Spanish language, inane talk, variation of over saturated country, or boring sports is my guess. Those seem to be the defaults that get everybody excited. Not anything remotely creative ----

 

[jeffdfw]

Look at Citadel's portfolio and you will see they are not exactly cutting edge. I predict this will be L-A-M-E!

 

[indydood]

I do believe KLUV bills in the 15-20 million dollars a year neighborhood. So yeah, there's enough li$tener$ to support 2 oldies stations. Maybe not to the style that KLUV has become accustomed, but that's a lot of money. Which means they have a lot of listeners that advertisers want. Which means it's probably cost effective to go after them.

And I agree with whoever pointed out that saying we're not doing scott shannons oldies doesn't mean they're not doing oldies.

Oh, so you believe a satellite Oldies station up against KLUV makes............how much? Just because KLUV bills what you say doesn't mean there's room for another one. To compete vs. KLUV, they'd have to staff up, market the station, promote it. With Citadel's financial situation, it ain't gonna happen..................period.

 

[BossJock1947]

Depends what they're trying to do. If they're just trying to hurt KLUV's ratings and revenue, and take a piece of KLUV's piece of the pie, they can do it on the cheap and VT it, etc.

If they want to BEAT KLUV, then yes, they'll have to do it right.

No new oldies station is going to beat KLUV. KLUV has 20 years heritage. They have had their ups and downs in management but the music has been consistant for the most part. It would take a solid 5 years of CONSISTANT programming/marketing, a well known local morning show to beat KLUV. It can be done. Will it? Not likely.

If abc puts oldies on 96.7 they will have to run imus in the morning. Not a good match.

Prediction after 1 year: Kluv: 3.2 96.7: 1.7

 

[little1]

Oh, so you believe a satellite Oldies station up against KLUV makes............how much? Just because KLUV bills what you say doesn't mean there's room for another one. To compete vs. KLUV, they'd have to staff up, market the station, promote it. With Citadel's financial situation, it ain't gonna happen..................period.

Where did I say satellite? And YOU may not think there's room for another station, but look at KZPS and KDBN. They both bill a lot less than KLUV, but there they are battling it out for the same audience.

Just by turning on oldies and marketing it a little they'll probably make a couple of million. (200K a month works out to 50 thousand a week, 7K a day, just counting prime hours (6a-7p) they'd need to bill an average of 583 bucks and hour- with 10 minutes of spots (and that's low compared to KLUV) they need to sell spots for 58 bucks a piece. Extremly low spot price, especially if they get any decent 25-54 numbers. And I bet there's a lot of people who'd like to be on KLUV but who've been priced out by increasing ratings and the corresponding increasing revenue.

 

[little1]

If abc puts oldies on 96.7 they will have to run imus in the morning. Not a good match.

Prediction after 1 year: Kluv: 3.2 96.7: 1.7

Since ABC doesn't own 96.7, I don't think they HAVE to do anything.

Then why do you they they'd have to put Imus on in teh mornings? Ive read that somewhere else, also thrown out like it's a fait accompli, with no explanation of why Citadel would 'have' to put him on there.

And BTW, since Imus draws an older audience (all talk stations do) why woul dit be such a bad match with an oldies station? Personally I'd go with a more music morning show positioning

 

[jeffdfw]

I'm thinking Little1 needs some Zoloft. :-*

 

[leethalweapon]

I do believe that Citadel flipped stations in Washington & Atlanta to Scott Shannon's True Oldies, with Imus in the morning. So why wouldn't they do it in Dallas?

 

[davideduardo]

No new oldies station is going to beat KLUV.

But there is definitely a niche for a pure 60's play against KLUV, which is playing "most" of its material from the 70's with even a smattering of the 80's. For a rimshot signal, selecting an unduplicated niche is a particualrly good idea

KLUV has 20 years heritage.

Heritage is about the most valuless quality in radio... and all entertainment related fields. You are only as good as what you did the last time a listener tuned in. If your star morning show left, or you played a couple of songs in a row the listener detested, they leave. If you do such things a few times in a row, they do not come back. The average listener has multiple favorite stations, and it is very easy to simply leave one that is not doing a good job.

They have had their ups and downs in management

And the listener cares about this in what manner?

but the music has been consistant for the most part.

It's more like they have not had a direct competitor, for the most part.

It would take a solid 5 years of CONSISTANT programming/marketing, a well known local morning show to beat KLUV. It can be done.

If someone could outmarket and outprogram them, it would take about 6 to 9 months. Most music battles are fairly decisively won or lost very early on.

If abc puts oldies on 96.7 they will have to run imus in the morning. Not a good match.

As mentioned before, ABC has nothing to do with 96.7. And Shannon's format duplicates the music on KLUV only minimally; Imus is a very tight demograsphic fit, too. 96.7 can not beat KLUV unless they suddenly figure out how to moved the tower to Cedar Hill.

Anyway, Citadel says they are not going to do it, so we are just arguing for fun.

 

[longtimelistener]

For the record: Citadel owns The Twister. Citadel owns ABC Radio Networks. The Don Imus Show is part of ABC Radio Networks.

"ABC has nothing to do with 96.7" is an ignorant ( lacking knowledge or comprehension of the thing specified) statement.

 

[CW]

For the record: Citadel owns The Twister. Citadel owns ABC Radio Networks. The Don Imus Show is part of ABC Radio Networks.

"ABC has nothing to do with 96.7" is an ignorant ( lacking knowledge or comprehension of the thing specified) statement.

IIRC, Citadel has controlling interest in ABC and ABC RN (Disney still has stock in it if memory serves)....but yes, ABC does have something to do with the Twister, the Wolf, WBAP, etc...(except for any Radio Disneyt O&O and ESPN) and of course, Imus is on WABC in "NewYorkCity"!?!...At Dallas, we didnt care HOW they did things there...

 

[davideduardo]

For the record: Citadel owns The Twister. Citadel owns ABC Radio Networks. The Don Imus Show is part of ABC Radio Networks.

"ABC has nothing to do with 96.7" is an ignorant ( lacking knowledge or comprehension of the thing specified) statement.

You are confusing "franchised" brands with orwnership or companies.

Yes, ABC, as in the Disney division, has nothing to do with 96.7. And the Citadel divisions with the "ABC" name which they leased from ABC / Disney also has nothing to do with 96.7. At present, 96.7 does not carry Imus, so even ABC networks has nothing to do with 96.7

ABC, the company, sold 96.7 and other non-marketing driven (ESPN and Disney Radio) stations to Citadel some time ago.

 

[LibertyNT]

Actually KTYS has a huge Signal. And the only ppl that really wouldnt get it are the ppl that live east to southeast of Dallas. KTYS Covers the Dallas, Sherman, Ardmore, and Wichita Falls Markets along with a good portion of Oklahoma. KTYS if it wouldve flipped to true Oldies could very well Hurt KLUV quite a bit in its Northern and Western areas.

 

[rbrucecarter5]

Actually KTYS has a huge Signal. And the only ppl that really wouldnt get it are the ppl that live east to southeast of Dallas. KTYS Covers the Dallas,

Absolutely. I was restoring old radios yesterday so I can get them ready for eBay - 96.7 was one of the first stations that would come booming in as I got the FM re-aligned. I'm in Plano, not exactly the ideal listening location for 96.7. Yet they came in better than 96.3 or 97.1. I don't know what contour maps David is looking at, but they are incorrect. I probably ought to settle it once and for all and go out with a field strength meter. But I don't have the time and gas is expensive just to settle one argument.