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Note necessarily a "new" topic......Nassau sale

E

ebol

Funny, I keep hearing from a couple friends of mine (who stay in touch with Nassau people)that the "DEAL" with Jeff Shapiro is a done deal, and will 'go' really fast shortly. One guy claims to have been in touch with Shapiro's people and they were chatting about the formats (99.1,102.3,and 101.5).

DOES anyone really have a clue.

I'm not in the business (just a geek peering through the window),but I have friends who could use the work.
 
My friends at Nassau are still expecting the sale to Shapiro to go through soon, most of them have since moved to Gilford or Nashua. They are less sure about the 102.3 sale to Summerau. It's gotta be tough at Nassau-NH these days with everything in limbo and nobody being sure who's in charge or when these moves are going to happen.
 
I've heard from inside people in Concord that Mr. Shapiro wants to revive Oldies 99 and put a simulcast of sports talk (WEEI) on the other 2. Unless this is a complete smokescreen, this was the worst kept secret of all time! He already has WEEI simulcast in Keene but I don't think that is doing very well. My bet is Oldies and sports. Makes sense. Timeline is soon for all.
Nassau recently won the court case allowing them to transfer 102.3FM to Birch which paves the way for the sale to Mr. Shapiro. I've heard that they want to LMA and go live with all three this month. Good Luck to them!
 
If all of this is true... I too, wish Mr. Shapiro luck! Hope he's willing to spend $$$ on marketing of the old stations.

The loop on 99.1 is intentional, get people to go away... forget about it. You will need a good promotion to bring people back!
 
Are they hiring? I'm not "in it" anymore, but I have friends who are in need of ganiful time spent away from home?
 
I imagine word of mouth got them plenty of candidates.

Real lkive people again? That would be nice.
 
One can only hope that Mr. Shapiro makes at least one of the stations live during the day and some of the weekend dayparts too. It would be ashame to have all of these stations either simulcast or voice tracked. Also, will he be able to re-create the success of Oldies 99? Again, I wish him luck and hope he is in the hiring mode!!!
I beleive Konrad Kain, Jim Kenton and Andy Mack are all available and in state. He already has Ken and Peter on TPL... Sean Sullivan is a PR Guy I think for the lumber industry but he's still around... Where is Kate Lloyd? Keith Murray was a production/on-air guy and he's still in NH... Maybe try to get Pete Leonard, Paul Fuller, Pat Sweeney, Chris Lennox, Leslie Spielberg and Brian Naro to fill out the sales staff. Nah, there none of those sales types would jump from where they are but the on-air types are more interesting...

I think you are correct about marketing dollars needing to be spent to revive them at least initially.
 
Sales types working for Nassau would jump. Last I heard about Brian Naro he was working for them.

Resserecting OLDIES 99 would be a challenge, but not impossible.

I believe with more and more of the BIG (Citadel) players having problems, and Nassau level companies going bust, the regional,local owners are going to play it very smart, very local, and get by just fine.
 
splicer38 said:
One can only hope that Mr. Shapiro makes at least one of the stations live during the day and some of the weekend dayparts too. It would be ashame to have all of these stations either simulcast or voice tracked. Also, will he be able to re-create the success of Oldies 99? Again, I wish him luck and hope he is in the hiring mode!!!
I beleive Konrad Kain, Jim Kenton and Andy Mack are all available and in state. He already has Ken and Peter on TPL... Sean Sullivan is a PR Guy I think for the lumber industry but he's still around... Where is Kate Lloyd? Keith Murray was a production/on-air guy and he's still in NH... Maybe try to get Pete Leonard, Paul Fuller, Pat Sweeney, Chris Lennox, Leslie Spielberg and Brian Naro to fill out the sales staff. Nah, there none of those sales types would jump from where they are but the on-air types are more interesting...

I think you are correct about marketing dollars needing to be spent to revive them at least initially.
Click to expand...

I believe the magical ship has sailed. In it's heyday Oldies targeted the prime demo, 35-54.
Flash forward 22 years and your demo is 57-76. Elvis would be 75!!
 
Perhaps, but one would assume they'd update what constitutes an "oldies", more 70s, some 80s.

And 57 years still consume (I'm 55 thank You). Advertsiers don't say.."Oh No, we can have those people and any kind of disposable cash coming into our store (restaurent,car dealership,etc).
 
True.

Adding select upbeat 80s tunes, and 70s would help. This would a re-launch (if that's what they are doing) and capitalizing on the former (pre-Nassau) OLDIES 99, local connection, names/personalities you know etc.

After a while, the Oldies brand could be phased out and it exist as anything, perhaps an 70s 80s 90s?
 
Thinking about this too hard.

The music works. 103.3 dropped oldies, padded the music a little but its still the same "old" tunes.

CBSFM in New York.

Fruity Pebbles, Rice Crispies and their icons (along with Captain Crunch Lucky Charms).

.
 
I think there still is an appeal to sell a "cluster" like Nassau and make more money rather than sell just one station. However, by his recent acquisitions, Mr. Shapiro has a nice little cluster and might attract people like Brian Naro.
JimC, I agree with your assessment as long on these new "cluster" owners do not repeat the mistakes of the past by the consolidators and become more client and community focused.
12inaRow: Just because the music gets older does not mean it does not appeal to a younger generation. I do agree the "Oldies 99" brand might be stale and hard to replicate. Doing something that is familiar musically, with a local commitment (in my opinion) may be a winner.
 
I don't know who Brian Naro is, but keep in mind that Jeff Shapiro has a rep for doing things on the cheap.
As far as bringing the "Oldies 99" brand back, I agree that ship has sailed. While there is a hole for an oldies format, you can't get away with pre-British invasion music and boss-jock wannabees who talked out of the side of their mouths like it seemed every WNNH jock did. It was dated enough sounding in 1991, totally unacceptable in 2010. They'd have to focus on late 60s & 70s music with a contemporary presentation to attract an audience.
Keep in mind that even back in their heyday, WNNH never got more than middling ratings though they always billed well. Clark Smidt knew how to motivate a sales force.
 
Not necessarily in any particular order...

Clark Smidt was a Programming Guy. A glad hander and PR guy with the public, sponsors...etc. From the folks I knew back then, he drove the Sales Department nuts. He had Pete Leonard (now with NHPR)for awhile,then an old LNH Jock turned sales slug,named Paul Fuller running the Sales Department.

There were no "Boss Jocks" taliking out of the sides of their mouths. Sometimes they talked waaay too much anyway, but it was Bill DrakeLand at OLDIES 99. ANd what is..a contemporary presentation anyway? EWverything sounds robotic and voice-tracked.

Ratings in those days would have been the Manchester ARB. 99.1 never had a reliable signal in Manchester. Henniker and surrounding Concord weren't rated markets.

The music? Listen to WODS. Download some 60s music. It wasn't all strictly Rockn Roll. Some really sappy, light, Herman's Hermitsy, bubble gummy,crap. Same with the 70s. IT ALL SOUNDS OLD!

Because it IS old..40 something years OLD. If you're young enough the 90s sound old,the 80s are your Mom's years.
 
was or wasn't Bill Drakdeland at OLDIES 99?

Anyway the point is I suppose it would be difficult to completely duplicate the radio station as it was in 1989 thru the early 90s.

When Nassau had it, it was different.

Bring all the oldtimers back and then...after a big maketing splash..DADAAAA>...nothing happens, it could be embarassing.
 
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