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Note necessarily a "new" topic......Nassau sale

WASN't bILL dRAKELAND.

sORRY, IT'S TIME TO TYPE WHILE YOURE EATING A CALZONE.

One more thing..if I'm not mustaken, OLDIES 99 never called the music oldies (nor do any other station playing that music).

the orinal presentation was a mixed bag of oldies, classic album tracks and whatever Clark Smidt wanted to play. Like his Rock Garden days at WCGY in Lawrence,Ma.

He called it CLASSIC GOLD. WINNer 99 (playing off the call letters). Listeners started calling it the oldies station. He eventually had all the jingles re-sung to OLDIES 99....where Every Song's a WINNER!
 
Could not disagree with you more OldBones about the presentation of the jocks on Oldies 99. There were no boss jocks talking out of the sides of their mouths. Clark Schmidt out billed every station combined in the concord market! Paul Fuller and Brian Naro had a lot to do with that. He was the programming guru that made it sing and sell!

I also think there might be a hole in the market for a well produced oldies format from the 60s-early 90's. Keep it familiar and not too extreme. No hard rock and no sappy 60's-70's crap. Upbeat and LOCAL and they'll do fine. Put a satellite oldies format and ignor local programming and it will fail. IMHO.
 
I also think there might be a hole in the market for a well produced oldies format from the 60s-early 90's. Keep it familiar and not too extreme. No hard rock and no sappy 60's-70's crap. Upbeat and LOCAL and they'll do fine. Put a satellite oldies format and ignor local programming and it will fail. IMHO.
[/quote]

60's to early 90s? That's a 35 year spread or a family reunion. In an effort to please everyone, you wind up pleasing no one. Can't picture some crusty old man wanting his 60's music putting up with "that fluzzy Madonna." :D
 
Your thinking is too linear 12 In A Row. The physical age of a song doesn't matter. Familiarity is the key. While I agree a "Crusty old Man" isn't interested in a Madonna song from the 90's... a Crusty Old Woman might. Maybe that crusty old man that just heard a Beatles record hangs though the Madonna record because it's familiar and his expectation is that something on the other side IS something he wants to hear.

Define your demo and play the music they want to hear. AND KEEP YOUR FOCUS LOCAL. Don't box yourself in with old linear thinking that won't allow you to expand and change the way you can do things. What I'm saying is to be successful in the new age of media delivery you have to do things outside of the box. Give people a product they like, a compelling reason to listen with a locally relatable delivery and you'll be successful.
 
With all due respect, 2010 no one hangs around in the hopes something better is around the corner. If, KEEP YOUR FOCUS LOCAL translates to a full time professional staff, don't count on it.

If you hire on the cheap you simply wind up with a station with a local flair that sucks.
Whether it be local or national, content is king.
 
Now there is the optimism this board has been missing!
Lets just fold the tent and give up on radio. This industry needs and enima! Sorry but if all your can bring to the board is how things won't work and how things suck or will suck, please keep it to yourself!
 
Splicer, sorry you feel I'm not optimistic.
The way I see it, many feel returning to the past, is the future.

The bulk of the business is owned and operated by those that remember the good ole days.

I'm optimistic the bright "next generation" guys and gals will figure out new ways to bring radio to the next Golden Era. They did it in the 50's, they can do it again. :)
 
Time out ... I'm 60+ and have Madonna on my Zune. Maybe I'm just "old", and not "crusty".

12 In a Row said:
. Can't picture some crusty old man wanting his 60's music putting up with "that fluzzy Madonna." :D
Click to expand...
 
If "local" was all that important WKXL would be a market leader instead of a consistent no-show.
There's nothing particularly "local" about the new media that everyone is supposedly abandoning radio in droves for. Maybe "local" isn't as important as you think it should be.

Central N.H. has a lot of stations that are locally owned. I don't hear anything particularly unique on any of them (with the exception of the aforementioned WKXL). If the public were demanding something new and adventurous you'd think these owners would jump at the chance to supply it and show those corporate owners a thing or two. But they're not, kinda tells you that the status quo is working.
 
There you have it Old Bones, content is King or Queen regardless of where it originates.

Limbaugh's in Florida, Seacrest is in Hollywood, who cares they're getting the numbers.
CSI and 24 are recorded months in advance, who cares.

OlderRadioGuy, nice to see you're not living in the past. I'm 50+ and lots of todays music is excellent.
 
Nice to see the optimism. Agreed that content is king and forward thinking people will get radio back on track. They ways of the past will not solve the problems of today.

Please do not mistake WKXL for a local station that should be successful. They are as successful as they can be with the current ownership group. No motivation to move beyond what they do. Same tired old programming that kept it as a footnote in Concord after the 1980's and the introduction of competition from WNNH and WJYY. No marketing and no compelling programming. Nobody knows it's there and no one cares about it. Look at he successes of WTPL, WZID, WFTN, WSCY, WPNH and those operations for good locally originated and committed ownership groups as examples... not a 1Kw stick that has been dead for years. But, Hey it had life with Warren Bailey. They built it up and sold it for over $900K. They did it right! Can it be done again with WKXL? You bet it can! Needs new blood, new innovation, outside the box thinking and new ways of doing things. Get out of the 1950's and you'll do well!
 
Why don't we (in these "discussions")consider personal taste in music when blabbing on about oldies, new stuff madonna, the 80s....hey how old you are shouldn't dictate what you listen to.

The perception of audiences based on the image of he music dictates what advertisers look at, if those advertisers haven't actually spent anytime talking to another human being.

Remember the Rolling Stone print ad with the hippie guy on one side (percetption) and the young republican insurance salesman type on the other (reality)?

I fit the profile and demographic for classic rock, country, and oldies. Maybe newstalk. Late 50s, white, blue collar. Family man, beer drinker,etc.

What's my favorite type of music/radio? What's my favorite movie?

Well, you'd have to know me, know more aboutme to be sure. Otherwise it's guess work isn't it?
 
Research and knowledge of the market is essential JimC. Spot on! Know your listener and give them what they want. Sounds easy doesn't it?

Did anyone see the Taylor newsletter/blog today? There was one radio group discussing the localism as well as exploiting the new medias to be successful in the new radio world. AMEN!
 
Jeff likes to kick the tires...been there before a long time ago. Yes Nassau really blew it in NH, you could be very successful with hard kick ass classic rock but without marketing and some cash good luck.
Oldies was a very narrow niche. NNH jingles were the Toby Arnold cuts for WODS, and they were on air from the start.
 
Jeff is getting 3 FMS to play with? How bout Classic Rock ( still a it of an"oldies" format isn't it?),something of a River type formt, and a Sports Talk?
 
Local sports talk costs too much money.
You want something that can be live in the am and pm either voice tracked or from the bird at other times of the day.
 
espn,weei...hey..it's new hampshire..it could all nascar all the time...
 
You guys are fallin' down on the job. I just heard that Pete DeTone is back at Nassau running WFNQ/Nashua. Fullmer is now 100%
national/regional and Ron Piro has taken over his responsibilities in Gilford. This is old news but I have seen not a peep on these boards.

Conratulations Pete and Ron!
 
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