NYC ARBITRON PPM RATINGS RELEASED: JUNE 2010

[TheBigA]

WABC is trending down since April. Maybe listeners are finally catching on that the station is New York by COL only! WOR is barely treading water. Talkradio is non-existent in NY, unless you like national issues.

I don't think you can make an assumption that more local talk would lead to increased ratings.

Curtis Sliwa doesn't seem to be benefiting from drops at WABC and WOR.

 

[DToTheJ]

...wcbsfm only went down very little, still I think they can beat LITEFM!!

Can? They did, just last month.

And yeah, poor Sliwa. You'd think he would be able to take advantage but that signal is not helping.

 

[mary]

DJ thats what I mean, they will not can LOL but my dr told me its static in his office, they got to fix that. I have heard it from other people, and me at times its static, my house too

 

[BJSteigner]

I wonder if Emmis will finally realize that flipping WQCD 101.9 to WRXP 101.9 was a huge mistake.

 

[badjef]

Addendum/correction to my original/opening post (just to be precise!): in addition to WPAT-FM moving more than 0.2 share points, WSKQ-FM moved from 3.5 to 3.2.

An addition to the ratings grid:

Station Est % Cume Format Owner

WOGL-FM 0.1 85,400 Classic Hits CBS Radio

WOGL is at 98.1 on your FM dial...in Philadelphia! Have PPM, will travel...of course there are NYC stations that show in the Philly market, too.

Some stations, such as WPLJ, WXNY, WPAT, and WWPR will show. Stations such as CBS-FM and Z-100, will never really show because of their co-channel problems. I've picked up Philly's B-101 from the Driscoll Bridge (Garden State Parkway) - while looking at Empire!

As a side note, 95.5 has a religious LPFM around Cherry Hill.

Jeff in Sa-ra-so-ta!

 

[MarcR]

I wonder if Emmis will finally realize that flipping WQCD 101.9 to WRXP 101.9 was a huge mistake.

So long as they're performing well among young males, they probably won't.

 

[BJSteigner]

Tony said elsewhere that WPLJ would be a good choice to flip to a dance station because it's doing poorly.

How can you say that WPLJ is doing poorly when the station is a 2.9 in the New York Market?

WRXP should flip to dance since it's a 2.3 in the ratings.

I keep thinking WQBU FM to flip to dance...but I have to strike that since it's a "community" station.

 

[badjef]

...wcbsfm only went down very little, still I think they can beat LITEFM!!

Can? They did, just last month.

And yeah, poor Sliwa. You'd think he would be able to take advantage but that signal is not helping.

New York has always been an interesting market. There are just so many presets on an FM car radio and AM has even fewer. It goes back to the days when people would mark the buttons with the call letters of the station, local or not. 970's only importance was when they broadcast the New York Mets baseball. Outside of that, there weren't enough presets. 660, 710, 770, 880, 1010, 1130, were the traditional buttons. Secondary were 570, 620, 820, 970, 1050, 1100, 1560 over the years.
Most markets, do not have as many 50kw blowtorches serving the entire market and network
owned.
Most people are not even aware of the power increase.

Jeff in Sa-ra-so-ta!

 

[radioguy39nj]

...wcbsfm only went down very little, still I think they can beat LITEFM!!

Can? They did, just last month.

And yeah, poor Sliwa. You'd think he would be able to take advantage but that signal is not helping.

No kidding! Add to that WNYM isn't heavily promoted. Sliwa on a big signal, or if somebody follows the national trend and puts talk on FM, could make a big difference.

Yes, CBS-FM can still beat LITE-FM. I wouldn't be surprised if they go back and forth.

 

[WRXPinsider]

I wonder if Emmis will finally realize that flipping WQCD 101.9 to WRXP 101.9 was a huge mistake.

Don't count on it: the folks in charge in NYC (namely, Cameron and D'aurlio) would never admit to that, plus WRXP is SO much hipper (to them) than 'QCD ever was.

You have to realize that WRXP is a toy to these people, and being profitable is not the goal: it's about being the coolest kids in the room (FYI, the hacks who are running the show are some extremely un-hip, un-happening, extremely "white" people we're talking about here...).

Problem is, their target dream demo (Brooklyn Hipsters) don't even know what/where/who the station is, let alone listen to terrestrial radio.

Why Smulyan, Steal, Cummings, etc. haven't parachuted in and fired these incompetents is a mystery to all of us.

 

[MarcR]

Tony said elsewhere that WPLJ would be a good choice to flip to a dance station because it's doing poorly.

WRXP should flip to dance since it's a 2.3 in the ratings.

Nobody should flip to dance since, as David put it, the format hasn't succeeded anywhere in the United States!

 

[radioguy39nj]

I wonder if Emmis will finally realize that flipping WQCD 101.9 to WRXP 101.9 was a huge mistake.

Don't count on it: the folks in charge in NYC (namely, Cameron and D'aurlio) would never admit to that, plus WRXP is SO much hipper (to them) than 'QCD ever was.

You have to realize that WRXP is a toy to these people, and being profitable is not the goal: it's about being the coolest kids in the room (FYI, the hacks who are running the show are some extremely un-hip, un-happening, extremely "white" people we're talking about here...).

Problem is, their target dream demo (Brooklyn Hipsters) don't even know what/where/who the station is, let alone listen to terrestrial radio.

Why Smulyan, Steal, Cummings, etc. haven't parachuted in and fired these incompetents is a mystery to all of us.

101.9 would be more profitable if they LMA'd to ESPN! How long can Emmis run a commercial class B FM in NY and continue to take a loss on it? Also, how long before the cash drain at 'RXP takes a toll on 97.1 & 98.7? Emmis could have to sell its NY cluster at a fire-sale price as a result.

As for those Brooklyn Hipsters 'RXP is seeking, try this. I've met hard-core sports fans in their early 20s who never heard of WFAN! They say they get their sports news from the internet mostly and all their music is downloaded. I didn't bother to ask if they ever heard of WRXP!

 

[kevinsealy]

Re: NYC ARBITRON PPM RATINGS RELEASED: JUNE 2010/WHERE WILL THE MINORITY FORMATT

The July PPM survey ends on the 24th. Since Arbitron announced they'll be reaching out to the non-White communities starting this month, it would be interesting to see whether WRKS (98.7 Kiss-FM) , (Hot 97) WQHT, WBLS. WSKQ and the other Spanish and Black formatted stations all serving the NYC metro area make any significant gains in their ratings.








Thanks,
Kevin L. Sealy

 

[davideduardo]

Re: NYC ARBITRON PPM RATINGS RELEASED: JUNE 2010/WHERE WILL THE MINORITY FORMATT

The July PPM survey ends on the 24th. Since Arbitron announced they'll be reaching out to the non-White communities starting this month, it would be interesting to see whether WRKS (98.7 Kiss-FM) , (Hot 97) WQHT, WBLS. WSKQ and the other Spanish and Black formatted stations all serving the NYC metro area make any significant gains in their ratings.

What Arbitron is doing is implementing a number of recruit practices that may help get a more proportional and more representative sample of ethnic populations, particularly Hispanics and African Americans. Among these is used of address based recruiting (an explanation of which can be found on the Arbitron site in the PPM section) which is used in Houston, where Arbitron had had MRC accreditation for some time.

Since, at this stage, recruitment is used to replace dwelling units (what we often less precisely call "households") who leave the PPM panel, the effect on the panel will be incremental, and not necessarily instantaneous. As about 6% to 8% of the panel changes in a given month, and panel househods can remain for up to 24 months we'll still see a nice cuulative effect within three to four months.

Arbitron wins if it gets MRC accreditation, and broadcasters win if the sample is more represntative. But I would not envision "Oh, wow!" changes in the first book or two, if any really are to be had.

 

[lalumia]

it sounds like arbitron is trying to tilt the balance(stuff the ballot box?) so as not to be accused of being poltically incorrect;
but if these stations suddenly surge in the ratings, many will raise any eyebrow as to how this surge is accomplished

 

[davideduardo]

it sounds like arbitron is trying to tilt the balance(stuff the ballot box?) so as not to be accused of being poltically incorrect;

They can't do that. Their efforts are specifically targeted at achieving MRC accreditation, and the MRC audits every aspect of the survey process.

Since the PPM is panel methodology based, the panel should mirror the market on all of the stratification variables.

but if these stations suddenly surge in the ratings, many will raise any eyebrow as to how this surge is accomplished

Nothing will happen "suddenly" as the panel turnover is realtively gradual.

 

[badjef]

Is Arbitron engaged in the act of "weighting"?

And, if so, are they taking into account the HD-x's of those - or any other stations for that matter?

Jeff in Sa-ra-so-ta!

 

[musicfan101]

Tony said elsewhere that WPLJ would be a good choice to flip to a dance station because it's doing poorly.

Yes, by all means take a station that was top 10 in billings last year and put it into a format that has not succeeded anywhere in the USA.

(It was among the 30 highest billing stations in the US, too)

Saying stations are doing poorly when they are major billers is one of the consequences of thinking that 12+ numbers matter for anything.

Well, 97.1 out in L.A. was a major biller...and we all know what happened there :

 

[davideduardo]

Well, 97.1 out in L.A. was a major biller...and we all know what happened there :
[/quote]

Yes... they lost Stern. And the billing fell off as did the numbers... from '05 to '08, billing off by 50%, ratings off about the same.

 

[davideduardo]

Is Arbitron engaged in the act of "weighting"?

And, if so, are they taking into account the HD-x's of those - or any other stations for that matter?

Jeff in Sa-ra-so-ta!

All survey techniques use weighting to make samples match the universe.

In the case of a panel, the panel itself should perfectly mirror the market and in theory require no weighting at all. However, turnover in the panel, non-compliance by panelists, etc., requires small amounts of weighting so that each subset ("stratification variable") is inserted into the whole in proportion to the real size of the subset.

Anything encoded is "measured" including the streams of stations, their HD 2, HD 3 channels, etc.

To show in a report, an encoded "entitity" must meat the MRS requirements, which are less in PPM than in the diary... thus the collection of 0.0 and 0.1 share stations in the reports.