Okay L.A. do you WANT a dance station? Fight!

[TonySantiago]

I've seen a couple of posts in here (true and false) regarding Los Angeles and dance music on the radio.

Based on some of the responses and as well as past history (Power 106, Mars Radio, Groove Radio 103.1), there is a dance music base in Los Angeles. You certainly have many clubs there as well as a following.

Granted, yes you can turn to satellite radio or Internet streamers for many dance music choices. But I also feel that there should also be a dance/rhythmic radio station with local flavor that totally reflects the "Big Orange".

In New York, we did petitions, posts, made a lot of noise, etc. and eventually Pulse 87 happened for the dance fans. We want to make the same amount of noise for L.A. If you are a dance music fan and want to make noise in the hopes that a rhythmic dance formatted station in L.A. can happen, then you should align with us.

Our name may say "New York" but we are about the dance music scene throughout the U.S.! You can read about our "10 in '09" campaign where we want to push for 10 cities to launch a dance/rhythmic format on the FM standard dial. Los Angeles is definitely deserving of one....and based on the posts I've read in the recent past, the time may just be now for something like this to happen.

I'm more than willing to help ANYONE with this!

Thank you,

 

[djmimi]

You'd get one if you can prove you can get the numbers...
good luck!
I like to dance as much as anyone else can...but as you can see on Dancing with the Stars, there's alot of different styles!
So are you talking hip hop, jazz, modern, ballroom, ballet, or what??

LOL, just joking. I actually studied at Alvin Ailey and also with Jose Limon's assistant, but it's maybe not the kind of dance you want!

M

 

[RadioStarOne]

I agree that LA needs a Dance station again, but do you really think it will ever happen again? Also are you saying that you can't dance to KIIS-FM or any of the others on the dial?

 

[socamex26]

I agree that LA needs a Dance station again, but do you really think it will ever happen again? Also are you saying that you can't dance to KIIS-FM or any of the others on the dial?

I've notice that Power 106 is throwing in some electro house remixes of popular hip hop music. Friday they played alot of that from 7pm-12pm. Looks like Power is becoming dance friendly again. It will be great to see an Energy 92.7fm in Los Angeles. Everytime a dance station comes around, it looks like KIIS FM panics and buys them out!

 

[Indielover]

The subject line of this thread should have read...Fight for your right to party..btw anyone with hopes of 1031..if indie goes, most likely it'll be spanish.

 

[4UH8SIMBKAGN]

I agree that LA needs a Dance station again, but do you really think it will ever happen again? Also are you saying that you can't dance to KIIS-FM or any of the others on the dial?

I've notice that Power 106 is throwing in some electro house remixes of popular hip hop music. Friday they played alot of that from 7pm-12pm. Looks like Power is becoming dance friendly again. It will be great to see an Energy 92.7fm in Los Angeles. Everytime a dance station comes around, it looks like KIIS FM panics and buys them out!

What kind of numbers did Energy get in the PPM? Horrible, if you don't know. Energy = LOSER. A recipe for DISASTER. Not the first time for Power.

 

[TonySantiago]

I agree that LA needs a Dance station again, but do you really think it will ever happen again? Also are you saying that you can't dance to KIIS-FM or any of the others on the dial?

If people make a big enough "demand" for it, then there's a possibility that it could.

And sure, people can "dance" to music heard on KIIS or KPWR....the term "dance" is relevant (as the one poster before talked about many differing styles) . What we're talking about here is the music you hear in the clubs (electro, house, dance hits) as a full-fledged format.....aka: rhythmic. You can also add in R&B remixes of tracks, such as Ne-Yo...but avoiding the "pop" and core "hip-hop". Whatever local "flava" L.A. has regarding dance artists MUST get on as well...the trick here is keeping it current but embracing the local community since dance music is "regional" with certain sounds and styles.

Right now, let me work on getting the numbers with the people in L.A. wanting something like this. I have to work on the strength aspect before we can prove the demand.

Thank God that you guys are friendly about this. They wanted to hang me by the cajones on the Philly board! LOL

 

[radioresearcher]

I agree that LA needs a Dance station again, but do you really think it will ever happen again? Also are you saying that you can't dance to KIIS-FM or any of the others on the dial?

If people make a big enough "demand" for it, then there's a possibility that it could.

And sure, people can "dance" to music heard on KIIS or KPWR....the term "dance" is relevant (as the one poster before talked about many differing styles) . What we're talking about here is the music you hear in the clubs (electro, house, dance hits) as a full-fledged format.....aka: rhythmic. You can also add in R&B remixes of tracks, such as Ne-Yo...but avoiding the "pop" and core "hip-hop". Whatever local "flava" L.A. has regarding dance artists MUST get on as well...the trick here is keeping it current but embracing the local community since dance music is "regional" with certain sounds and styles.

Right now, let me work on getting the numbers with the people in L.A. wanting something like this. I have to work on the strength aspect before we can prove the demand.

Thank God that you guys are friendly about this. They wanted to hang me by the cajones on the Philly board! LOL

Tony: pre-PPM you might have had a chance. KDL was pushing a 1 share and had some good qualitative and that's why CC worked a deal to get it out of the format. But the PPM numbers for KNGY will scare most people away - and I think your chances are slim.

 

[LKellerIII]

What kind of numbers did Energy get in the PPM? Horrible, if you don't know. Energy = LOSER. A recipe for DISASTER. Not the first time for Power.
[/quote]

KNGY has branded itself as the Bay Area's first gay-centric radio station. Despite poor overall ratings, they can presumably get enough advertising dollars to survive from advertisers who are targeting the large local gay population, which is affluent, and increasingly moving from San Francisco out into the suburbs.

Whether this will work in the long run remains to be seen. Whether it could work in LA, I have no idea.

 

[OCradiodude]

I've notice that Power 106 is throwing in some electro house remixes of popular hip hop music. Friday they played alot of that from 7pm-12pm. Looks like Power is becoming dance friendly again. It will be great to see an Energy 92.7fm in Los Angeles. Everytime a dance station comes around, it looks like KIIS FM panics and buys them out!

Maybe then 92.7FM would actually show up in the ratings! But most likely with a 0.1 or 0.2.

 

[vonrollskyway1]

I agree that LA needs a Dance station again, but do you really think it will ever happen again? Also are you saying that you can't dance to KIIS-FM or any of the others on the dial?

I've notice that Power 106 is throwing in some electro house remixes of popular hip hop music. Friday they played alot of that from 7pm-12pm. Looks like Power is becoming dance friendly again. It will be great to see an Energy 92.7fm in Los Angeles. Everytime a dance station comes around, it looks like KIIS FM panics and buys them out!

Power 106 still has powertools on sun morning.my dance fix..since 1992.

 

[4UH8SIMBKAGN]

What kind of numbers did Energy get in the PPM? Horrible, if you don't know. Energy = LOSER. A recipe for DISASTER. Not the first time for Power.

KNGY has branded itself as the Bay Area's first gay-centric radio station. Despite poor overall ratings, they can presumably get enough advertising dollars to survive from advertisers who are targeting the large local gay population, which is affluent, and increasingly moving from San Francisco out into the suburbs.

Whether this will work in the long run remains to be seen. Whether it could work in LA, I have no idea.
[/quote]No, it would not work. Groove Radio 103.1 previously targeted the gay community in L.A.. It had gay bathhouse ads and ads for the Pleasure Chest in West Hollywood. Ads that would blow off most any quality advertiser. If gays are moving to the burbs in San Francisco it isn't going to help Energy either since the transmitter is just across the bay from San Francisco. Energy isn't working now and it just got worse with the PPM.

 

[Michael Rivers Kramer]

What kind of numbers did Energy get in the PPM? Horrible, if you don't know. Energy = LOSER. A recipe for DISASTER. Not the first time for Power.

KNGY has branded itself as the Bay Area's first gay-centric radio station. Despite poor overall ratings, they can presumably get enough advertising dollars to survive from advertisers who are targeting the large local gay population, which is affluent, and increasingly moving from San Francisco out into the suburbs.

Whether this will work in the long run remains to be seen. Whether it could work in LA, I have no idea.

No, it would not work. Groove Radio 103.1 previously targeted the gay community in L.A.. It had gay bathhouse ads and ads for the Pleasure Chest in West Hollywood. Ads that would blow off most any quality advertiser. If gays are moving to the burbs in San Francisco it isn't going to help Energy either since the transmitter is just across the bay from San Francisco. Energy isn't working now and it just got worse with the PPM.
[/quote]

Although KNGY is licensed to Alameda, the transmitter is in the city of San Francisco. Due to the fact that the station is a Class A and rough topography in San Francisco, the station's useful signal is extremely limited. It certainly does not have the reach get great numbers especially given the size of the San Francisco Metro (Including embedded markets San Jose and Santa Rosa).

The gay population percentages are way above average in the city, but they are getting older and the younger population has been reportedly shrinking over the years due to the exceptionally high rent. I was part of the older group. I think that many of the younger people come into town for the club action from the East Bay/Peninsula and San Jose.

The gay population in LA, while larger overall is probably smaller in percentages and far less concentrated.

If you want a dance station in LA, buy a station and bring your wallet. It's not impossible, but it's not easy.

 

[Radiofan111]

What kind of numbers did Energy get in the PPM? Horrible, if you don't know. Energy = LOSER. A recipe for DISASTER. Not the first time for Power.

KNGY has branded itself as the Bay Area's first gay-centric radio station. Despite poor overall ratings, they can presumably get enough advertising dollars to survive from advertisers who are targeting the large local gay population, which is affluent, and increasingly moving from San Francisco out into the suburbs.

Whether this will work in the long run remains to be seen. Whether it could work in LA, I have no idea.

No, it would not work. Groove Radio 103.1 previously targeted the gay community in L.A.. It had gay bathhouse ads and ads for the Pleasure Chest in West Hollywood. Ads that would blow off most any quality advertiser. If gays are moving to the burbs in San Francisco it isn't going to help Energy either since the transmitter is just across the bay from San Francisco. Energy isn't working now and it just got worse with the PPM.

Although KNGY is licensed to Alameda, the transmitter is in the city of San Francisco. Due to the fact that the station is a Class A and rough topography in San Francisco, the station's useful signal is extremely limited. It certainly does not have the reach get great numbers especially given the size of the San Francisco Metro (Including embedded markets San Jose and Santa Rosa).

The gay population percentages are way above average in the city, but they are getting older and the younger population has been reportedly shrinking over the years due to the exceptionally high rent. I was part of the older group. I think that many of the younger people come into town for the club action from the East Bay/Peninsula and San Jose.

The gay population in LA, while larger overall is probably smaller in percentages and far less concentrated.

If you want a dance station in LA, buy a station and bring your wallet. It's not impossible, but it's not easy.
[/quote]



You want a dance station? $13 a month.. Satellite radio. Problem solved

 

[nyc101]

People dance in clubs, not in their cars.

For those few people who want the constant 4/4 thud with zero melodic structure, enjoy your ipod and your ecstasy.

 

[ronkaram]

I think a successfull a dance station would have to have a top 40 type sound. Songs that probably could get airplay on other stations, but they don't. I remember in the days of Groove and KDL, KISS would play some artists like Kristine W and Olive, but they never did before or after the stations were gone. Also radio edit mixes not more than 4 minutes long. Add a few slow songs so that it doesn't get too monotonous. I know for the hard core dance fans, this doesn't sound ideal, but in order to survive it would have to draw listeners from other formats who might enjoy dance but aren't big fans of dance. There aren't enough hard core dance people to support the format so it's would be important to get other people to listen.

 

[TonySantiago]

I think a successfull a dance station would have to have a top 40 type sound. Songs that probably could get airplay on other stations, but they don't. I remember in the days of Groove and KDL, KISS would play some artists like Kristine W and Olive, but they never did before or after the stations were gone. Also radio edit mixes not more than 4 minutes long. Add a few slow songs so that it doesn't get too monotonous. I know for the hard core dance fans, this doesn't sound ideal, but in order to survive it would have to draw listeners from other formats who might enjoy dance but aren't big fans of dance. There aren't enough hard core dance people to support the format so it's would be important to get other people to listen.

I totally agree with that.

What my big fear is, which was the case with 'KTU when they were more dance instead of rhythmic A/C is that a station like this MURDERS classic tracks. I do understand and accept the fact that you have to play recurrents once in a while (as in the past couple of years or so). Just don't play them as if this year was 1988!

I say that because there is a HUGE freestyle (genre of dance music) following here in NYC. Yes, it brings in the listeners to which..it's the bottom line for radio. But at the same time, I also feel it holds things back to what could be bigger potential. And there IS current freestyle, so it's not a question that the genre no longer exists and people have to keep the past.

Yeah....do what's popular in the clubs, the dance hits, R&B remixes, regular pop, and definitely hit on LOCAL talent...basically, an L.A. version of a Pulse 87 here in NYC.

And you know what, if you wiggle your butt a certain way, you CAN dance in your car! But I don't do ecstacy...sorry.

 

[DToTheJ]

Tony tried this on the Philly board a few months ago - did not work well...

"Okay, Philly, You Are Next!"

 

[TonySantiago]

Tony tried this on the Philly board a few months ago - did not work well...

"Okay, Philly, You Are Next!"

Well, it seems as if there are more open minds here in Los Angeles. Whereas if people here thought negative here, at least they are approaching it in a rational manner. On the Philly board....everyone in there, yourself included, was all up in arms and showing the negativity (if I remember correctly "dans stashun?") and was bashing left and right (some of the posts of that thread actualy went to TIO "Take It Outside" - not of MY doing)...to the point if I went to Philadelphia, all of you would have tried to hang me!

I've only "backed off" of that forum on advice of a PD there running such a dance/rhythmic station on the fringe. But I could have kept it going and going because I really like the challenge of going up on the "haters". The dance fans are going to support this no matter what. It's the haters showing their colors that I really want to go on.

Heck, if you want me to come back on the Philly board and start this again...then bring it!

 

[failsafe]

I used to like THUMP RADIO featured on KBIG 104.3

It was best when it used to be a nightly 4 hour show from 10pm to 2am. Being moved to Fridays only was a bad move in my opinion.

No more " Welcome to the Future ". :'(