True, Majic 94.1 will never be like the old Magic in Charlotte. The company has filed for a Change of the City of License to Faith and is attempting to build a tower in Rowan County. If, and there should be a big question mark, they can build the tower in Rowan County. Once built they would have a city grade signal over Charlotte. Advertisers bought the old Magic but not to the level that CC wanted. You all know that CC would throw their Mom's under the bus for an extra market share of revenue. There is also the possiblitly that Majic 94.1 could drop their format and switch to religion and make the move to Charlotte. That move would open doors for a local operator like The Ride to alter, not change, their format and fill that gap in the Charlotte market. The current Ride format produces a 2 - 3 share in the market depending on the time of the year and could move up another notch or two fairly quickly with little effort on their part. Lots of speculations ad to what is going on in the market. K104 could make a switch to Sports after Christsmas and CC is hot and heavy on Rush Radio after the first of the year. Could CC be looking at 105.3 for Rush Radio and have coverage in both Charlotte and Greenville? Somewhere there is a crystal ball that hold all the answers.
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Oldies 100,000 watt radio in Charlotte Market reborn- Magic 96.1 now Majic 94.1
Majic94.1 will never go religious again... It did it one time as WWGL and they lost their ass.. Trust me..Rock or Oldies is all it will ever be with the present ownership...And to quote a friend of mine "I've never been wrong" baaaaaaaa!!!
J
JockDude
Guest
Lit'l Chimp should know since he worked there and is related to Gig!
M
MaskMan
Guest
If someone else buys the station, they may very well go Religion. Gig won't have anything to do with it at that point. And, who knows that it might not be profitable with someone else running it?
I can see that Big Ape is back to making his unfounded positions well know. Assume this comes from him being such a close knit member of the Hilton family. I think religion was put on the station by Gig's brother Bill. While the station never had any great ratings I am told they made money.
nuffsaid said:
Religious stations usually make money because there are "preachers" on every corner who are willing to buy 30 or 60 minute blocks of time to get their message (or 15 minutes of fame) out to the public. Sunday's have always been especially lucrative to religious broadcasters, often sold out from sign on to sign off, and all paid in CA$H up front, on ca$h, no air time. No bad debts, no slow pays, no collection problems.
Huh? I never worked in radio.JockDude said:
I did, however, tell them to go religious. I called them and said there were too many country stations. The guy asked what I'd recommend instead. I knew WWMO had dumped religion for country and WLXN was religious. The guy actually said that's what they'd do because no one else had cared!
I certainly hope someone has the good sense to put an "Oldies" format back on the Charlotte airwaves! I was there when Magic was unplugged--a very sad day--and even though it's been 5 years, I STILL have people coming up to me and telling me how much they regret the decision made by a large media company in search of ratings and revenue!
hschutte said:
Best I remember back in the beginning, WBUY-FM (94.3) was 33,000 watts, but I'm getting old and I would have to check that. Yes , Gig's brother, Bill was the driving force to put religion on the FMBIGAPE
OK, This is best I can recall:
WBUY-FM was begun in the early 1960s by Davidson County Broadcasting as a simulcast partner of their AM station WBUY at 1440 on the dial. By the early 70's separate calls of WLXN were acquired for the FM station but it remained simulcast with WBUY until 1976, when the station would break away from the simulcast at certain times during the day to air Christian programming. WLXN's programming had become largely separate from that of WBUY by late 1983. On January 1, 1984, the Christian programming and WLXN call letters were transferred to the AM station and the WBUY call letters came to the FM, which then initiated a Country format. In April 1985 WBUY-FM changed call letters to WKOQ. Another signal boost was made several years later when WWGL built a new, taller tower north of Lexington, which it'd eventually share with WFDD.
In 2000, the station began calling itself WTHZ "Hitz 94", playing mostly 80s music. The station eventually evolved to a Hot AC format, still using the "Hitz 94" name, with the slogan "The 80s, 90s, and Now."
The station began the Classic Hits/Oldies format in November 2006 after local Entercom Oldies outlet WMQX flipped to Country music. The flip has proven successful for WTHZ.
lizluke said:
Just wondering, Liz...why did you and Jim (Schaefer) opt to not do a "goodbye" show? If I remember correctly, I believe you guys had the option. Yep, Magic 96.1 is still missed and I still hope CC is still bleeding from their bone-headed decison...along with the bone-headed decision to blow up WFMX. But, I'm not bitter ;D
Eric
He cheated! That's Wikipedia!BIG APE said:
While I was checking, I did some fixing. Someone has completely the wrong idea about what Majic has done.
And this person has messed up a couple of other articles. I need to fix those too.
A
audiomusiclover
Guest
Ape's recall seemed very close if not perfect from what I remember from it too. His breaking it down brought back several memories of that station, especially after its move in about 2000.....
Hi Eric
When CC blew Magic up, they just came to us after our shifts and individually brought us in to break the news...They brought in Boomer and Eggman first since they were not going to part of the "dynasty" across town, then Jim, and then me...They offered Jim afternoons at Lite and me the honor of doing news at three stations at once--they even upped my salary by one fourth (even though they had cut it in half a year before); of course we were on board--we had no real choice. But no talk was ever mentioned, at least to me, about a good bye show.I even asked for the Magic prizes from the promotions department--cups, magnets, shirts--to give to fans at Band of Gold concerts--they told me Magic was dead and stinking and there would be no more promotion of it, period. So that's that, as they say!
Good luck to all of you still in the business!
When CC blew Magic up, they just came to us after our shifts and individually brought us in to break the news...They brought in Boomer and Eggman first since they were not going to part of the "dynasty" across town, then Jim, and then me...They offered Jim afternoons at Lite and me the honor of doing news at three stations at once--they even upped my salary by one fourth (even though they had cut it in half a year before); of course we were on board--we had no real choice. But no talk was ever mentioned, at least to me, about a good bye show.I even asked for the Magic prizes from the promotions department--cups, magnets, shirts--to give to fans at Band of Gold concerts--they told me Magic was dead and stinking and there would be no more promotion of it, period. So that's that, as they say!
Good luck to all of you still in the business!
Liz,
May I say how much I miss Magic and all the good times and great oldies, in addition to how much I really despise Clear channel and what it has done to this great industry.
Maybe one day they will implode and local ownership will return, then there may be great radio in the country again.
May I say how much I miss Magic and all the good times and great oldies, in addition to how much I really despise Clear channel and what it has done to this great industry.
Maybe one day they will implode and local ownership will return, then there may be great radio in the country again.
If 94.1 does not change to religion after it is sold and if 94.1 moves to a new tower near Charlotte they will have a city grade signal over the metro which will bring "oldies" back to the city. It will not be Magic of old but it will certainly fill a void in the market place. The logical choice for a local "oldies" statiion would be for The Ride to make a change. The market is hungry for a Classic Hits / Oldies station and the person that does it first will have a chance to win. Win with revenue increases and win with "ego" by kicking CC and the other big guys in the butt! This format is making big gains in PPM markets and in diary markets as well.
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