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Oldies 103.7

Whatever the reason....they aren't bad so far. The mix is good and it's about time they take at least half the 80's decades and phrase them as oldies in which they are. 25 or 30 years old...that's old enough. It sounds like the largest selection for an oldies playlist in the Bay Area so far.
 
1069_KIFR said:
Did Yoko Ono break up The Band?

Is this move due to KFOX at 102.1?

Did anyone see this coming, a move to Oldies?
Click to expand...

Anyone who didn't see it coming is blinder than Stevie Wonder ;)

Seriously... with 2 other Classic Rockers and a VERY classics-heavy Triple-A in the market, no way The Band was gonna survive. "Classic Hits" really wasn't enuf to differentiate them and I think they sound decent. I'm not expecting K-Earth or 'CBS-FM (that sort of quality costs money) but so far, so good.
 
Still rock leaning & still leaving out most of the 100's & 100's of great Pop, Soul, R&B & Disco songs that were such a huge part of the 60's, 70's & early 80's??

And "Oldies" is too confining??? This is unreal?

What are these guys afraid of?? Someone at CBS/SF is just determined or just hasn't bothered to listen to KOOL or K-EARTH??....Both, ratings stars and both CBS??!! Puzzling??
 
carolinaradio said:
But why use that "O" word? Stations have avoided that like the plague since 2005 or so.
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I'd speculate that the word has been 'rehabilitated.' When Oldies stations evolved into Classic Hits stations a few years ago, they needed imaging to differentiate themselves and attract new listeners, so "Classic Hits" was born. Now that there are no stations (or very few anyway) with a traditional Oldies play list, there's no reason the word can't be used as a generic label for music of past decades. Even "90s Oldies" sounds OK if you think about it.

Outside of the Art Laboe "Oldies but Goodies" record collections, the "O" word wasn't used much by radio stations until the 90s. Oldies were always "Goldens" when I was a kid in the 60s. KNEW in the early 70s was "California Gold" -. KSFO/KYA in the 80s was "Rock and Roll Classics."

And "Oldies 103.7" gets right to the point - if CC decides to spend money on advertising like billboards and buses, people will have no doubt what kind of music they play.
 
"Oldies" connotates "Old" and is confining...at least listener perception wise...That's why KRTH & KOOL abandoned it long ago!

KRTH & KOOL both do very well in coveted Demo's at least partially I think, because they "don't" use the "oldies" moniker!

You hear KOOL everywhere you go in PHX...You hear KRTH everywhere you go in L.A.....Even the younger set seems to like & embrace the music!! It helps that they both play a much better and wider variety of music!

Maybe KKSF will figure it out?....Seems to be a tough one for them to grasp?
 
Clear Channel has been flipping some of their Classic Hits stations for the past couple of years to the Oldies brand over Classic Hits. The Brew flipped to Oldies and KJR-FM is now Oldies and number one 6+ in the February PPM. This is A smart move since Oldies is a very strong brand. Now that Bob Rivers is mornings on KJR-FM Seattle how long before Clear Channel simulcasts both stations in am drive? I'd bet soon. As to KFRC-AM it will make zero difference since that frequency is a dog. 79,000 weekly cume means an Average Quarter hour rating well under a .1 share P25-54 and unless you get at least a .3 you are out of the money. CBS Radio has much bigger fish to fry.
 
airpab said:
"Oldies" connotates "Old" and is confining...at least listener perception wise...That's why KRTH & KOOL abandoned it long ago!

KRTH & KOOL both do very well in coveted Demo's at least partially I think, because they "don't" use the "oldies" moniker!
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I understand that argument. I remember the PD of KSFO/KYA-FM in the 80s giving that as the exact reason he labeled his stations "Rock and Roll Classics." But the "O" word has been in heavy use now in the 2 1/2 decades since then, so people are familiar with it.

K-Earth probably gave up the "O" word because they had transitioned forward into a mix that included 80s music, and wanted people to know it wasn't that same...uh...old KRTH.

And you may be giving too much power to the root word "old" - I'll point out that "Old School" has replaced "Classic Soul" as the preferred slogan for rhythmic oldies stations like KISQ.
 
I am surprised that they didn't call it "Classic 103.7". That is what CC calls its Sacramento Classic Hits station, KHLX-Classic 93.1, but then again, KHLX plays classic hits from the 1970's & 1980's. No '60's.
 
Keep it as "Oldies"..It seems the term "Classic Hits" spells doom for stations in these parts anyway. Classic Hits in San Francisco mean classic rock hits with the same played out artists (Journey,Eagles,Fleetwood Mac,etc) so I'm all for a Oldies format that finally goes beyond 1974. . We will see how this turns out.
 
The real reason K-EARTH went to Classic Hits over Oldies was a "Sales" perception not a "Listener" perception. Since I was there for 20 years and saw all of the research from 1992 to 2005, you could call K-EARTH poo radio and the listeners still thinks the station plays oldies. Not one diary ever came back "Classic Hits" they wrote "Oldies". "Classic Hits" isn't a brand it's a product statement, "Oldies" is a solid brand but hated by the sells department. K-EARTH is doing well because of years of branding, marketing, contests and the PPM which can track the phantom cume that the diary system didn't. We knew in the 90's when our P25-54 diary cume was just under a million that we had at least 44% more cume which would have put us over 1.2 million cume in the P25-54 demo. By the way K-EARTH is currently at 1.2 million cume 25-54. Forget the 6+ cume nobody buys 6+ cume. KKSF is doing the right thing, bring in the boomers and capture the 45-54 crowd. The best a Classic Hits or Oldies station can hope for is an average age of 47 trying to bring in listeners in the 25 to 34 demo is a waste of time. You might do okay 38 to 44 but any lower and the cume will disappear. without cume (or butts in the seats) you can not win in the PPM world since TSL is lower now that PPM has shown that listeners have at least 5 or more favorite stations and they are spreading their listening over a wider range of stations. It's all math when it comes to ratings you need a .4 Average Quarter Hour Rating in the P25-54 demo to be a success with sales, any lower and you are a pack player picking up the left overs. K-EARTH is a .4 and in a 4 way tie billing around 28 million a year or 16 million in cash flow. That's pretty good, not as good as it was in the 1990's when we billed around 45 million a year but every body is down and the Classic Hits formats are also tougher to sell.
 
The Smooth Jazz format stayed on 103.7 a lot longer than the formats that came after. I predict it will flip a few more times.

When it comes to formats Clear Channel seems to have a narrow focus.
 
This won't last. They flip as often as you change your socks with formats that just never rocks!
you need the right blend of music along with something the bay area lacks....talent
 
I always associate the word "Oldies" with 50's, 60's and early 70's while I associate the word "Classic Hits" with late 60's, 70's & early to mid-80's.
 
Madmansam said:
I always associate the word "Oldies" with 50's, 60's and early 70's while I associate the word "Classic Hits" with late 60's, 70's & early to mid-80's.
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Oldies 103.7 has set out to change that perception.
 
Jay-

Still think you are one of the better jocks in the biz & wouldn't mind hearing you on 103.7 at some point!

But on KRTH and KKSF, would love to get your insight? :

-What creedence do you give to the music? Seems to me that music/music selection is key to a stations success? KRTH (and KOOL/PHX), both play great stuff & both have an overall sound that's big city, with 1st rate jocks to ice the cake! And most importantly, both cover the whole spectrum of music....Pop, R&B, Soul, Rock!

-It's gotta help that KRTH's signal is unsurpassed in covering SoCal and the surrounding area? And it's gotta help that the Sound Processing is 1st rate...I mean, KRTH just sounds better! And so does KOOL in PHX! I think people pick up on that, whether they know it or not..No?

As for Oldies 103.7.....They're definitively rock leaning, with some Pop....At least at this point.....What can the reasoning possibly be? It doesn't work!?

What KRTH & KOOL are doing, works?.....So why is the MD/PD at KKSF so hell bent on the rock lean?
 
I wish I knew. Others have speculated that KKSF doesn't want to step on KISQ's ratings. The two stations are co-owned by Clear Channel and KISQ plays Urban Oldies. But a station like KKSF that still plays 60 or 70% Rock and Pop Oldies can afford to increase the number of Rhythmic Oldies it plays, especially for a market like San Francisco that has such a large audience of Hispanics, African-Americans and Asians. I doubt KKSF would hurt KISQ's ratings even if it added a couple more Rhythmic Oldies per hour. After all, KISQ plays plenty of Urban Gold that never crossed over to the pop stations of the 60s, 70s and 80s.



Gregg
[email protected]
 
Gregg said:
I wish I knew. Others have speculated that KKSF doesn't want to step on KISQ's ratings. The two stations are co-owned by Clear Channel and KISQ plays Urban Oldies. But a station like KKSF that still plays 60 or 70% Rock and Pop Oldies can afford to increase the number of Rhythmic Oldies it plays, especially for a market like San Francisco that has such a large audience of Hispanics, African-Americans and Asians. I doubt KKSF would hurt KISQ's ratings even if it added a couple more Rhythmic Oldies per hour. After all, KISQ plays plenty of Urban Gold that never crossed over to the pop stations of the 60s, 70s and 80s.



Gregg
[email protected]
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That does seem a bit odd. I would think KISQ's main competition is KBLX, in any case. KBLX has a more 'mellow' lean, but the 2 stations probably share 70% of the same play list. As I remember it, the "Smooth Jazz" version of KKSF was about 40 urban oldies in any case - at least during the daytime hours.

KOIT also leans heavily on urban oldies. Perhaps Oldies 103.7 thinks it can pull in better ratings by not duplicating those other stations as much.
 
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