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OLDIES 106 ALREADY SOUNDING BETTER
- Thread starter gregg75
- Start date
I really wish that people who work in radio could manage to listen to a radio station with the same perspective as the average listener out there. People who work in radio seem to have this "can't see the forest for the trees" vision. They notice picayune little details that the average listener doesn't catch or care about, but miss the overall, big-picture sound of the station.
Lately, as my wife has been putting 106 on the radio at home more and more at home, and I'm stuck listening to it, what sticks out isn't whether the songs came from 1965 or 1975, or who the DJ was. What sticks out is its still sounds like old bubblegum music. If you happen to like old bubblegum music, great. It's good that there's a station that you can listen to that plays the old bubblegum music that you like. There's absolutely nothing wrong with targeting the fans of old bubblegum music as a market.
But what's the point of getting carried away about big changes when the changes are so subtle that only someone who works in radio or a mega-radio nerd would notice them?
Lately, as my wife has been putting 106 on the radio at home more and more at home, and I'm stuck listening to it, what sticks out isn't whether the songs came from 1965 or 1975, or who the DJ was. What sticks out is its still sounds like old bubblegum music. If you happen to like old bubblegum music, great. It's good that there's a station that you can listen to that plays the old bubblegum music that you like. There's absolutely nothing wrong with targeting the fans of old bubblegum music as a market.
But what's the point of getting carried away about big changes when the changes are so subtle that only someone who works in radio or a mega-radio nerd would notice them?
106.7 isn't going to be a deep-cut classic rock station (ask Neil Millman at Z90Dave how that worked out), or even an AORish classic hits station like the NEW 97.1 The River. The number of old pop hits--even chart-toppers--that have been derided as bubblegum at some point past or present is legion.Talk_Dude said:
Sean Ross had a great column on this phenomenon yesterday, specifically discussing "Little Willy" by Sweet and 1970s British glam rock in general, and carrying it forward to newer Chinn/Chapman works like "Mickey" by Toni Basil (which went to #1), another song that, ahem, raises strong opinions.
jabba17 said:
Shannon is still on the True Oldies Channel and has a job. Fred does not. There is this statement about Atlanta:
http://trueoldies.com/Article.asp?id=2033119&spid=34406
This is an easy fix. Put Shannon on HD #2 on 106.7. Citadel has HD on 106.7. This should not be too hard. True Oldies is on 95.5 WPLJ HD #2 in NYC
I wonder if Citadel was really thinking when they cut Fred. They have some cash (as a company coming out of bankruptcy should) and this might matter nationally but the Atlanta operation’s administrative costs are going up. They have to “staff” 106.7 and pay Fred’s severance. The severance might not have been a big deal but their unemployment tax is based on an historical rate of how many or and percentage of claims. Fred’s departure and the Y106 staff’s dismissal will take some time to bring the tax rate down.
Reminds me of the old "Shannon" song by Henry Gross...............106.7 should play that
Shannon is gone. I hope she's drifting out to sea.
She always loved to swim away.
Maybe she'll find an island with a shady tree.
Bye bye Shannon........take your old old 45s with you........swim away........drift to an
island.....with a shady tree.......106 doesn't miss you......we listeners don't either.
Shannon is gone. I hope she's drifting out to sea.
She always loved to swim away.
Maybe she'll find an island with a shady tree.
Bye bye Shannon........take your old old 45s with you........swim away........drift to an
island.....with a shady tree.......106 doesn't miss you......we listeners don't either.
Clark2 said:
We'll see.
I though it cool to hear Bill Celler on 106.7 last week when Trip West was sick,I use to wish we could have gotten him on 106.7 back when it was Eagle,but I guess he had too much invested with Kicks.
jabba17 said:
I'm not saying that an oldies station that plays vintage music to appeal to older people needs to play classic rock deep cuts. I'm just saying that people who are now in their 30's, 40's, and 50's might have pushed bubblegum songs like "Sugar Sugar" to the top of the charts while more 'mature' sounding Top 40 songs only made it to the bottom 20 of the Top 40 back in the day. But as the audiences get older, and their tastes mature, they come to appreciate the songs that charted at the bottom of the Top 40 more than the bubblegum songs that charted at the top of the Top 40. Children in 1969 might have thought "Sugar, Sugar" was the best song of the year. But those children who are now adults probably would prefer nowadays to hear "I'd Wait A Million Years". That's still a charting song. It was #75 on the Billboard top 100 for the same year that "Sugar, Sugar" was #1.
That's the kind of adaptation to a maturing audience I was referring to. And it's not a question of my own personal taste. My opinion on this kind of song is based on what I perceive as what fans of hit pop music (like my wife and her friends) would prefer to hear.
The best example of an oldies playlist that does a really good job of reflecting the maturing taste of the audience who likes older pop songs is WJPA-FM in Washington, PA. Their programming is done in-house, not bought from some consultant. Their slogan is "The New Sound of the Oldies", referring to CD quality recordings on FM stereo of old AM hits. They play what the people who were teenagers when the oldies were new would have liked best had they been adults when the oldies were new.
And regarding a "deep cut classic rick format", like any format, it can be done well and it can be done badly. The fact that stations that implemented that format badly failed only proves that a bad implementation will fail. It doesn't prove that the basic concept will automatically fail.
N
Nyte Ryder
Guest
Lots of details in this thread but bottom line is the station sounds 100 percent better. Tripp West is a huge upside in PM Drive. Station sounds like a million bucks when he's on.
Yep. Tripp's a great jock and I'm really glad he landed in this market.
jabba17 said:
IIRC some time ago there was a post about 106.7’s aux transmitter or STL kicking in while the main is still on, and they would “fight” each other and really sound bad. When this happens, nobody at 101.5 knows there is a problem, unless they actually listen to 106.7. I wonder, is this problem is back?
jabba17 said:
IIRC Does not the FCC take a dim view of “uncontrolled” operation of a transmitter?
I
InSearchOfGear
Guest
TheMusicMan said:
They have a night opening. Would love follow Tripp on the air every night.
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