O
OldiesCat
Guest
not very informed
You are just plain wrong, sir. That may be YOUR "opinion" but all adult formats have a 25-54 umbrella where they need to perform well(duh).
Classic Rock's current Programming target is 40+ males (most wouldn't admit they have few listeners under 40). Do your homework.
>
> Spoken like a die-hard Oldies backer.
>
> Actually, the demo is 25-54, with a core of 34-54 men. Mid
> 50's listeners today are close to being irrelevant even in
> the Classic Rock format. My first winner to see Tom Petty
> this weekend was 20.
>
> 20 years from now, SHE'll still be in the demo.
>
>
> >
> > >
> > > 2. It'll take about 20 years for Classic rock to
> > die...same
> > > as it takes for boomers and post-boomers to become no
> > longer
> > > viable as key demographics. You'll be 37. Will you still
>
> > be
> > > listening to Maroon 5? 3 Doors Down? Nickleback? System
> of
> > a
> > > Down? Britney? Xtina? Gwen Stefani? The Killers? Modest
> > > Mouse?
> > >
> > > Nah...They won't be around...they'll take the money and
> > run.
> > > You'll be bitching about the loss of Classic Rock then,
> > too.
> > > But by that time, maybe Radio itself will be dead...or
> > > reinvented once again.
> > >
> > > Thank you for your input.
> > >
> >
>
You are just plain wrong, sir. That may be YOUR "opinion" but all adult formats have a 25-54 umbrella where they need to perform well(duh).
Classic Rock's current Programming target is 40+ males (most wouldn't admit they have few listeners under 40). Do your homework.
>
> Spoken like a die-hard Oldies backer.
>
> Actually, the demo is 25-54, with a core of 34-54 men. Mid
> 50's listeners today are close to being irrelevant even in
> the Classic Rock format. My first winner to see Tom Petty
> this weekend was 20.
>
> 20 years from now, SHE'll still be in the demo.
>
>
> >
> > >
> > > 2. It'll take about 20 years for Classic rock to
> > die...same
> > > as it takes for boomers and post-boomers to become no
> > longer
> > > viable as key demographics. You'll be 37. Will you still
>
> > be
> > > listening to Maroon 5? 3 Doors Down? Nickleback? System
> of
> > a
> > > Down? Britney? Xtina? Gwen Stefani? The Killers? Modest
> > > Mouse?
> > >
> > > Nah...They won't be around...they'll take the money and
> > run.
> > > You'll be bitching about the loss of Classic Rock then,
> > too.
> > > But by that time, maybe Radio itself will be dead...or
> > > reinvented once again.
> > >
> > > Thank you for your input.
> > >
> >
>