Re: Depends on how you define oldies
> There are only about 6 or 7 major commercial TV networks,
> but there are 22 commercial radio stations on my dial.
> Today's twenty-somethings don't listen to commercial radio.
> As that "choice demo" shrinks (both in age and in numbers),
> how can all 22 stations survive? Won't 75% of them be
> playing the same music?
Who says today's 20somethings don't listen to commercial radio. Are they listening in the numbers the boomers did when they were that age? No, but we didn't have much choice...there wasn't much else out there. If "no one" in that age group listens, why do we have so many altrock and rap stations? Neither genre has much appeal to an over-30 audience.
> There are only about 6 or 7 major commercial TV networks,
> but there are 22 commercial radio stations on my dial.
> Today's twenty-somethings don't listen to commercial radio.
> As that "choice demo" shrinks (both in age and in numbers),
> how can all 22 stations survive? Won't 75% of them be
> playing the same music?
Who says today's 20somethings don't listen to commercial radio. Are they listening in the numbers the boomers did when they were that age? No, but we didn't have much choice...there wasn't much else out there. If "no one" in that age group listens, why do we have so many altrock and rap stations? Neither genre has much appeal to an over-30 audience.