Steven21 said:Local issues need to be addressed using "creativity", which is what you get from seasoned radio pros.
Steven21 said:TheBigA said:I really think we all are making too much of this "local hosts talking local issues" idea. The goal is to attract big audiences 24/7, and I really don't see local talk attracting big audiences in most markets. There simply isn't that much to talk about. I've heard small market talk stations try to milk things like school board elections and the number of traffic lights, and it really becomes old after the second commercial break. Most local talk shows end up covering national issues, which get more passionate calls.
So I guess ALL of radio, in a few years, will be nothing but nationally syndicated Rush Limbaugh clones.
Great.
That'll guarantee quite a future for radio!
By the way, most decent local hosts don't dwell on politics and only politics--but that IS what the overwhelming majority of tier 1, 2 & 3 syndicated hosts do. How long do you think THAT will sustain?
kinetic said:The contraction and/or elimination of talent has reduced the available pool of young talent to supplant, eventually replace or currently compete against existing and, I might add, aging talent.
kinetic said:A state like California, with its disastrous fiscal problems will be far more compelling to the local listeners than hearing Sean Hannity once again tell us what a socialist Barack Obama is. That's a competitive calculus, not a philosophical broadcasting one.
TheBigA said:kinetic said:The contraction and/or elimination of talent has reduced the available pool of young talent to supplant, eventually replace or currently compete against existing and, I might add, aging talent.
That's not what I'm seeing. The aging talent is expensive. They're the ones being shown the door.
kinetic said:A state like California, with its disastrous fiscal problems will be far more compelling to the local listeners than hearing Sean Hannity once again tell us what a socialist Barack Obama is. That's a competitive calculus, not a philosophical broadcasting one.
In theory, yes. But in practicality, most people don't know anything about the issues being discussed. So the discussion about local issues gets reduced to a lot of the same left vs. right lines they get from cable news channels.
That's the problem: Radio thinks people think local. But their agendas are set by what they watch on TV. That's not local.
TheBigA said:kinetic said:The contraction and/or elimination of talent has reduced the available pool of young talent to supplant, eventually replace or currently compete against existing and, I might add, aging talent.
That's not what I'm seeing. The aging talent is expensive. They're the ones being shown the door.
One feature I really missed from this station, and no one ever bothered to try it again was an oldies program called the Friday Night Revival. It aired on Friday nights around 1987 from 10PM until (IIRC) 2AM. Maybe instead of talk programming one of the AM blowtorches could once again air such a program. If they want to keep talk during the week, fine. Just keep Friday and Saturday nights open for special music programming. CFZM is doing this now, but maybe more could follow.ctk said:louisville, kentucky 840 WHAS
it used to be a 50000 watt community blowtorch station. there are 13 hours of local programming, however only 5 are call-in shows, and 2 of those are on a sports talk show, the only local call in show on that station after 12 pm. it has gone from a station everyone programmed in their car radios automatically without question or explanation needed to one that is a virtually a 24 hour conservative outlet where you could hear the same opinions and lineup in a place like cleveland. this has nothing to do with political ideology. they don't offer any liberal programs on the program schedule. but i still could have listened to the station (except from 12-3p) because it was local. my listening dropped severely when they fired the local overnight talk host (while not made official, my take on the incident was that he made too much money) for a tape-delayed syndicated hatemonger named michael "savage" weiner. it does not feel local anymore- the news is now virtually fox news at the top and bottom with some local updates afterwards.
in addition they made a business decision to air university of kentucky (located 80 miles east) games with priority over university of louisville games two years earlier, which was the last straw with me. firing the local overnight guy was a very unpopular decision and that move shifting priority took effect the same year. when you see the ratings books, most likely these are the results of those class of people who turn the radio on and leave it on all day.
the only reason i still listen to that station is because university of louisville games still air there, but i really hope that uofl just moves all its games to the overflow station when there is a conflict and has nothing to do with WHAS anymore.
TheBigA said:Steven21 said:Local issues need to be addressed using "creativity", which is what you get from seasoned radio pros.
Seasoned radio pros tend to attract seasoned radio listeners, if you know what I mean.
Steven21 said:That's a ridiculius statement made by a chronic disagree-er.
crainbebo said:71dude said:KDKA - Pittsburgh
I agree with you. KDKA sucks! They used to be very good, with lots of local shows and TRADIO! Now, it's crap! Syndication 24/7, blah, blah, blah...
-crainbebo
Pratte4Life said:Actually, KDKA carries a bunch of local programming. The exceptions are overnights with Jim Bohannan and Overnight America.
Some AMs are already doing this. One station that I formerly worked for now has an FM translator for their AM station. This is primarily to increase their "listenability" at night, but having a presence on the FM dial also increases their visibility in the community. (If you're AM only, you're invisible to some folks.)kinetic said:Then why not take AM programming and put it on FM. I know some markets are doing this but maybe not enough of them. Why not?
firepoint525 said:Some AMs are already doing this. One station that I formerly worked for now has an FM translator for their AM station. This is primarily to increase their "listenability" at night, but having a presence on the FM dial also increases their visibility in the community. (If you're AM only, you're invisible to some folks.)kinetic said:Then why not take AM programming and put it on FM. I know some markets are doing this but maybe not enough of them. Why not?
Now they already have FM sister stations, and have had them for years. And they have had satellite/automated music formats for years, as far as I know.
I believe you were referring to moving AM programming to FM, rather than merely simulcasting, as I mentioned here. If AM programming gets moved to FM on any type of large scale, then turn out the lights for AM, because it will be over for them!
MikefromDelaware said:AM radio's owners will need to find away to re-invent AM radio for the 21st century or it won't be too much longer before the plug gets pulled all over America and AM radio will become a novelty like listening to old shalack 78 rpm records on a Victrolia.
TheBigA said:MikefromDelaware said:AM radio's owners will need to find away to re-invent AM radio for the 21st century or it won't be too much longer before the plug gets pulled all over America and AM radio will become a novelty like listening to old shalack 78 rpm records on a Victrolia.
I think the Congress is sitting there in Washington waiting for the whole band to shut down, so they can sell the whole thing to some cell phone companies, as they're doing with VHF.
KeithE4 said:TheBigA said:MikefromDelaware said:AM radio's owners will need to find away to re-invent AM radio for the 21st century or it won't be too much longer before the plug gets pulled all over America and AM radio will become a novelty like listening to old shalack 78 rpm records on a Victrolia.
I think the Congress is sitting there in Washington waiting for the whole band to shut down, so they can sell the whole thing to some cell phone companies, as they're doing with VHF.
Not likely. In fact, for technical reasons, it won't happen. The band is too narrow, the wavelengths are too long, propagation is a factor (the ionosphere is a liability, not an asset, to digital signals), and the noise levels are too high. This is the case for all frequencies below 30 MHz.
I just don't see the FCC reallocating 530-1700 kHz for anything other than broadcasting anytime in the near or distant future. It may be filled up with community broadcasters and a few 50 kW blowtorches, but it won't go away.
charles hobbs said:Remember when "200 meters and down" (1500 kHz and higher) was thought to be worthless?
Leebo65 said:Well then let it die. Lets Deregulate AM to the extent that there is no supervision. No license needed nothing. If an Anarchist wants to get on there and foment revolution no problem. Total freedom. Sounds promising.TheBigA said:Steven21 said:Problem is, thanks to incredibly poor business decisions, the industry is hastening the exodus of cume by degrading programming.
"Hastening?" The body has been on life support for 30 years. This is the longest death watch since Generalissimo Ferdinand Franco.
The fact, however, is that the majority of AM stations are owned by small owners, not the big companies. That's why they suck. The ones owned by CBS, Entercom, and CC are the few bright lights left on the dial. The government is hastening its demise by lack of leadership. No surprise there.
TheBigA said:Interesting that these are all AM stations that are considered "jokes." Which should be no surprise to anyone. The sun set on the AM band for the most part over 30 years ago. Sure perhaps there's still one powerhouse AM station that still attracts listeners, strictly for news and talk. But how many stations do you need covering the same news or airing the same talk shows? This is not a content issue or a reinvention issue. Better programming is not going to bring listeners back to AM. There is really nothing that radio itself can do to fix AM any more. It's time has passed, and it's time to let it go.