Not all radio jobs are "on-air" jobs. Nor should they be... If somebody is actually willing to work, and pay their dues, I am willing to take a chance on them... If they have that Gen X sense of entitlement, I'm not interested...
Dude, if you think
Gen-X'ers have a sense of entitlement, you might as well close up shop...'cos you're in no shape to be a supervisor anymore. Millennials are about 100,000 times more entitled, whiny, unmotivated and needy than the cynical and practical Gen X folks. I highly recommend reading
Jean Twenge's book "Generation Me"...we had to as part of a seminar for the Division of Student Affairs last semester. I found it a bit redundant...I'm close enough in age to that generation that it's all instinctive to me...but seeing how Twenge explained it to the over-40 folks in our department was impressive; she knows her stuff.
For example, it's easy to write-off the youngin's as "entitled", but that's only half the story. Millennials are also more creative, harder-working (when they're interested in something) and work excellently in teams. Unfortunately, the environment you have to create in order for millennials to thrive is practically anathema to radio. You have to have a clear, rapid path of potential advancement, you have to work with them on a constant basis, you have to treat them like they are as important and knowledgeable as you...because more often than not, they are. (at least in their eyes)
Most importantly, you have to present them with a job that gives them the immediate feeling that they're making a
difference. I don't think radio can actually do that. It's highly questionable that radio makes a difference at all anymore, much less to a generation that has never known life without cellphones, texting and e-mail. But focusing back on the specifics again, name me a position in radio where you really see that something you did made an
impact. Even just once. I'd be shocked if any of us - save for the employees of WWNO in 2005 - have done that in the last five years, even the last ten. Radio isn't about making an impact, it's about doing your job right the first time, every time, and doing that over and over every day. Rarely do you see a significant benefit in your daily routine...although if you screw up it becomes glaringly apparent to thousands of people very quickly.
Yeesh, no wonder I have a hard time getting my students to give a crap about WEOS. :'(
Getting back to brass tacks, though...radio is a dying industry and everyone kinda knows it. It's like working for a newspaper...what fool would take THAT job? Lousy pay, lousy benefits, stressful work conditions, no means for advancement, guaranteed layoffs in your future? Hell, radio's not much different...that's I didn't take a job at a radio station, I took a job at a COLLEGE. Big difference, there.
