A. Consultant said:This is torture. Why is it so hard to understand what Kabrich is saying? Frankly I'm amazed this thread is still going. It was a good one - but lots of back and forth nit-picking.
Don - An illustration for you:
You have a room of 20 people and one moderator. The moderator is asking questions and taking notes. One question the moderator asks is "how many of you would prefer to eat meal worms instead of a steak?" 17 of those people indicate they would rather eat meal worms.
So...thinking, if you can, as a business person Don, would you rather own a meal worm restaurant or steak house?
If people are stupid enough to eat meal worms - and you can make money selling meal worms - give them meal worms!
In that same group, the moderator asks the question: "If you had a choice between two radio stations - one features a music mix of 70s 80s and 90s music with great personalities, and the other is pig farts 24 hours a day, 7 days a week, which would you choose?" 18 participants respond favorably to the pig fart station and only 2 indicate they would listen to the mix station.....
Which station would you rather own Don? A pig fart station with revenue and ratings or a "mix" station bottom feeder in the ARB food chain?
P.T. Barnum said "There's a sucker born every minute" and he made money capitalizing on people's gullibility. It isn't for radio managers to decide what people want - people tell radio what they want and radio responds. It doesn't need to be good, funny, shocking, entertaining or horrible - it simply needs to provide what people ask for - even pig farts.
Did it ever cross your mind the 17 people might be having a laugh at your expense? Who is the gullible one?
Pandering to the audience will only get you so far.