fromtheinsideout said:Boss Radio said:fromtheinsideout said:I don't disagree that if you listen to any one station the repetition will get to you, my argument is that there are a handful of songs that tend to show up on too many stations playlists and most of those songs are far from current. In fact one of the problems with Pittsburgh radio is that save for KISS, I would be hard pressed to find a station in Pittsburgh that isn't muddled in music that is 20+ years old, including the alleged alternative station which still views artists like Pearl Jam as cutting edge. Pittsburgh radio suffers from the old saying Mark Twain once made of Cincinnati when he said that when the end of the world comes he wanted to be in Cincinnati, because things happen 20 years later there. Things tend to happen 20 years after the fact in Pittsburgh radio as well. What sends me running for Pandora more than anything is simply a desire to hear something that was written after I was legally able to drink.
There are a lot of people in other markets who say the same thing about their local radio. People constantly complain about all the Skynyrd and other tired things on WDVE. Yet they're No. 1 in ratings, killing in revenue. So what's their incentive to change?
The local incentive to change their practices? Not much really, because they own enough signals to protect themselves from any real competition. The national incentive to change? They have a $4.5 billion debt payment coming due in 2014 and the idea of owning 7 stations to protect one or two may not become all that economically viable over the long term.
Actually, it would appear they're quite strong in Pittsburgh. DVE dominates and WKST and FM 104 are very strong. 3WS is currently underperforming but was strong with the Christmas format and had much better numbers through most of 2010. The X does well in its demo. 970 is something of a throwaway, but it serves its purpose and it's still doing better than some 5kw AM signals are.