PPM--But No KHOT?

[oldiesfan6479]

The first Purple People Meter results for Phoenix came out today
and here's a strange...

Nowhere to be found is KHOT/KHOV. They don't appear on the
All Access list, and here on R-I they are down at the bottom
with no numbers, not even a zero-point-zero. (Cut to pencils-
in-nostrils sight gag here. ;D)

So what gives? KHOT had been near (or even at) the top of
the ArbyTrons for a while now. Is their corporate waging one
of those PPM lawsuits? Did they do something naughty and
get de-listed?

Oh, and since the 12+ (or is it 6+ now?) numbers are more or
less superfluous, I'll dispense with posting them and make the
usual shout out to the usual suspects who just might be able
to give us the 25-54s.

 

[justthenumbers]

Nowhere to be found is KHOT/KHOV. They don't appear on the
All Access list, and here on R-I they are down at the bottom
with no numbers, not even a zero-point-zero. (Cut to pencils-
in-nostrils sight gag here. ;D)

So what gives? KHOT had been near (or even at) the top of
the ArbyTrons for a while now. Is their corporate waging one
of those PPM lawsuits? Did they do something naughty and
get de-listed?

Last I heard, they refused to let Arbitron encode them..which presumably means that they were expecting a significant ratings drop under PPM compared to the diary, and they'd rather not have that be revealed to clients.

KOMR/KMMR is also missing from the list, so I assume this applies to all Univision stations in the market.

To quote someone important at Arbitron..."if you don't encode, you don't exist."

 

[davideduardo]

Last I heard, they refused to let Arbitron encode them..

Arbitron does not encode stations Stations encode themselves, using equipment provided by Arbitron. Univision's Phoenix stations are not encoded.

which presumably means that they were expecting a significant ratings drop under PPM compared to the diary, and they'd rather not have that be revealed to clients.

Not correct. The PPM surveys in multiple markets are not accredited by the MRC. There is a reason.

KOMR/KMMR is also missing from the list, so I assume this applies to all Univision stations in the market.

And in several others, too.

 

[justthenumbers]

Other observations - and yes I know that it's "only 6+" I'm talking about.

- KFYI certainly has loyal listeners. It ranks 18th in cume, but those listeners' TSL makes them #1 in share.

- Very impressive jumps for KMXP, KPKX, KMVA - all three stations' numbers are about twice as high as what they were averaging under the diary. KZON & KLNZ also seems to be benefitting from the PPM.*

- I love seeing KJZZ and the other non-comms listed.

* All-Access publishes the last 3 diary surveys followed by the monthly April/May/June results. As far as I can tell, the ratings section here at Radio-Info has only the June numbers.

 

[davideduardo]

* All-Access publishes the last 3 diary surveys followed by the monthly April/May/June results. As far as I can tell, the ratings section here at Radio-Info has only the June numbers.

And AA makes a major mistake doing so.

Without the non-encoded stations, the 100 point share base is not in fact 100% of listening as share should be. So, in reality, every share listed might be 5% to 7% too high, since there are missing shares. It is much better to go off rating if there are unencoded stations, as rating is a valid measurement and share is not.

 

[justthenumbers]

Arbitron does not encode stations Stations encode themselves, using equipment provided by Arbitron. Univision's Phoenix stations are not encoded.

OK...so the bottom line is that they don't want to be encoded at this time.

The PPM surveys in multiple markets are not accredited by the MRC. There is a reason.

Somehow I think that if the PPM was showing higher numbers for Univision stations as a whole, MRC accreditation would be a non-issue...but that's just my opinion. To quote this site's disclaimer:

In fact many of the views expressed here are just plain wrong. But they are opinions and this site allows us all to discuss those opinions.

 

[davideduardo]

Somehow I think that if the PPM was showing higher numbers for Univision stations as a whole, MRC accreditation would be a non-issue...but that's just my opinion. To quote this site's disclaimer:

Check SD and MIA before drinking that cup of Koolaid.

 

[justthenumbers]

Without the non-encoded stations, the 100 point share base is not in fact 100% of listening as share should be. So, in reality, every share listed might be 5% to 7% too high, since there are missing shares. It is much better to go off rating if there are unencoded stations, as rating is a valid measurement and share is not.

So why are shares (instead of ratings) the statistic that Arbitron chooses to release publically?

Check SD and MIA before drinking that cup of Koolaid.

OK, I checked the SD & MIA numbers on AA. I don't see Univision stations listed there, either. Please clarify what you mean.

 

[oldiesfan6479]

We now pause for a word from your local station.

Word.
KFYI Phoenix, KNIX-FM HD2 Phoenix.

Now back to our insurrection, which is already in progress.

 

[justthenumbers]

We now pause for a word from your local station.

Word.
KFYI Phoenix, KNIX-FM HD2 Phoenix.

Now back to our insurrection, which is already in progress.

And that brings up another question...

Not that HD radio has (m)any listeners to begin with...but if the HD2 is a simulcast of the analog station -- as is the case with KFYI/KNIX-FM HD2 -- does measurable listening to that HD2 station get credited to the main station?

 

[Curi]

Last I heard, they refused to let Arbitron encode them..

Arbitron does not encode stations Stations encode themselves, using equipment provided by Arbitron. Univision's Phoenix stations are not encoded.

which presumably means that they were expecting a significant ratings drop under PPM compared to the diary, and they'd rather not have that be revealed to clients.

Not correct. The PPM surveys in multiple markets are not accredited by the MRC. There is a reason.

KOMR/KMMR is also missing from the list, so I assume this applies to all Univision stations in the market.

And in several others, too.

Does Univision not encode in several PPM markets where there is no MRC accreditation?

 

[Curi]

We now pause for a word from your local station.

Word.
KFYI Phoenix, KNIX-FM HD2 Phoenix.

Now back to our insurrection, which is already in progress.

And that brings up another question...

Not that HD radio has (m)any listeners to begin with...but if the HD2 is a simulcast of the analog station -- as is the case for KFYI/KNIX-FM HD2 -- does any listening to that HD2 station get credited to the main station?

They are encoded separately, as are their respective streams.

 

[davideduardo]

So why are shares (instead of ratings) the statistic that Arbitron chooses to release publically?

Becuase radio programmers use share, but in this case, the share is not an accurate measure. Buyers use rating or AQH persons.

OK, I checked the SD & MIA numbers on AA. I don't see Univision stations listed there, either. Please clarify what you mean.

Historically the UVN radio stations have been both leaders in their sector and in the market in both places. If anything, in PPM they might have increased share.

But the PPM is not accredited, and after several years, only two markets are... one of which uses a recruit technique not used anywhere else.

 

[Curi]

Persons 25-54 for APR MAY JUN

1 KMXP
2 KPKX
3 KUPD
4 KOOL
T5 KTAR FM
T5 KZZP
7 KESZ
8 KSLX
9 KMLE
10 KFYI

 

[davideduardo]

They are encoded separately, as are their respective streams.

If an HD2 channel is a 100% simulcast, the station can elect single line reporting or separate reporting. Similarly, if a web stream was 100% simulcast, they could be combined by choice.

 

[oldiesfan6479]

Persons 25-54 for APR MAY JUN
4 KOOL

I guess I have to grudgingly give PD Kris a kudo for #4 in the target demo
with the budgetary limitations he has to work with.

Just think what KOOL could have done with a bigger airstaff, minimal VTing,
and letting the jocks talk more often than every fourth song. Oh, and no
cold segues either! (Is that called damning with faint praise? ;D)

Or do normal listeners (not us geeks) want only bare-bones formatics--
i.e., just shut up and play the songs--on classic hits radio?

Persons 25-54 for APR MAY JUN
T5 KTAR FM
10 KFYI

Let the rumors begin anew about KFYI 102-point-5-50 or KFYI 95-point-5-50.

 

[davideduardo]

Persons 25-54 for APR MAY JUN

1 KMXP
2 KPKX
3 KUPD
4 KOOL
T5 KTAR FM
T5 KZZP
7 KESZ
8 KSLX
9 KMLE
10 KFYI

That's a three book average, right?

 

[landtuna]

Or do normal listeners (not us geeks) want only bare-bones formatics--
i.e., just shut up and play the songs--on classic hits radio?

I don't mind the jocks inserting their personalities and/or relevant talk or items of common audience interest. I think that sort of thing is what endears us to on-air staff. Items like the history of a played group/member or upcoming concerts or personal items of interest (one good example was the story of Monkee Davey Jones befriending a little girl in north Phoenix some years ago and the relationship they continue to share).

What I don't like is lame commentary/jokes/nonsense/Brittany updates which is why I don't bother with most AMD shows.

If a detached voice is just going to give time/temp and queue commercials there is no personality. I might better be listening to my mp3 player.

 

[DrAkbar]

Let the rumors begin anew about KFYI 102-point-5-50 or KFYI 95-point-5-50.

95~Five is the first choice of the Middle Eastern Men of the Media. Still a healthy cume at 102~Five which suggests listeners are hoping KNIX gets gooder again. We doubt it will, though.

Speaking of cume...pretty frightening at 5~Fifty. The cume of KNAI 88~Tres, a shared frequency station on half the day, and in Espanol, is just about the same. YIKES!

So whaddaya think about Movin' 97~Five? Pretty impressive numbers for a rimshot. Trumper must be in the Star 97 lounge toasting PPM!

 

[insidethenumbers]

Once again, everybody on this board is way too focused on ratings. KHOT does not care how it ranks against English speaking stations. KHOT only competes against itself and other traditional forms of media competing for the Hispanic audience. In fact, many English stations do not place a high importance on ratings since they are still arbitrary. Ratings are for gawkers like us who want something to gossip about. Bottom line is always revenue and the top rated stations do not always represent the top stations in revenue. The lighter rock and oldies stations are performing well across the nation due to “arena” type listening where more conservative formats are played in offices settings, malls, stores, etc. and therefore picked up by the PPM radar methodology. However, this does not represent an active audience that will engage with the station or support it’s advertisers. The majority of that type of audience are passive, non-emotional listeners with morning shows that are absent of true personalities. Powell, Parker and Tom Peak are simply good disc-jockeys who shut up and ride the format. Those morning shows are still faceless. The big winner in this book is KZON who is benefiting from PPM but still has an unwanted audience for advertisers. As for the other CBS stations, if you give kudos for KOOL, you must give demerits to KMLE. They were nearly caught by KNIX who lost a PD during their spring ratings period and are handicapped by a weak morning show. And what about Riviera? Yikes? The Edge barely has a 1 share? Sandusky’s only security is not having competition. Finally, the sad thing is how the #1 station in our market relies on syndicated programming. What does that say about the local talent level? By the way, 4 of the top 6 stations in town are owned by a company on the verge of going belly-up.