DavidEduardo said:
I somehow posted before finishing... 12 four week periods named for the months they sort of parallel, and a 4 week Holiday period from mid December into early January. 13 in total, non-stop.
So when do jocks take vacation now?
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PPM--But No KHOT?
- Thread starter oldiesfan6479
- Start date
I somehow posted before finishing... 12 four week periods named for the months they sort of parallel, and a 4 week Holiday period from mid December into early January. 13 in total, non-stop.
So when do jocks take vacation now?
DavidEduardo said:
Guess they don't. They may come back to find they've been replaced
by Tom Kent, Ryan Watercress or some generic voicetracker.
Didn't there also used to be a two-week ratings blackout in early July--
between the spring and summer book periods?
oldiesfan6479 said:
Speaking of TK, the Nurse and I listened to the first couple of hours of his Saturday night show on KOOL-FM (Coo FM as the late BJ Hunter would say). Any resemblence to what KOOL does during the day was purely coincidental. Kinda funny to hear "Backstabbers" by the OJays played twice within a half hour! ...what they do!
So, Doc, can we sign you up for the TK fan club??
L
LorrieLuck
Guest
Univsion chose not to encode. MediaWeek had an article on it in June and it was made official in July. The only market that Unvision is encoding currently is Houston. One has to wonder what the significance of Nielsen pushing ahead with strengthing their radio presence will play in the future.
LorrieLuck said:
Encoding is being done in NY, LA, SF, SJ, CHI, Hou and DFX.
L
LorrieLuck
Guest
Curi said:
In a press release by Univision on July 22nd they are not encoding in Miami, San Diego, and
Curi said:
Then why is there talk of a metered test as soon as Q4 in a major market, using BDS technology for fingerprinting and storing detection data?
(Nielsen owns BDS)
LorrieLuck said:
And Phoenix and any future roll out markets.
DavidEduardo said:
Whether or not "talk of a metered test" would come to fruition or not, it will be a long long road between that "talk" and agency/broadcast acceptance as currency in major markets. And that's assuming Arbitron makes no adjustment to protect its market share. I stand by my "anytime in the near future" statement.
Curi said:
Nielsen already has acceptance at every agency, and the "call for porposals" by Clear, and the changes in smaller markets indicate a deep dissatisfaction with Arbitron. When a top 30 market morning show is around a 9 to an 11 for months, and then gets less than a point in another month just shows how much there is to fix with the diary samples. And the PPM is onlly accredited in two markets...sign of a huge problem there.
Agencies would love to buy with a cross platform metric, and be able to see synergies, combined reach and frequency, etc.
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