PPM--But No KHOT?

[KOHS]

insidethenumbers,

Thanks a lot for being a killjoy!

 

[justthenumbers]

Here are the A18-49 & A25-54 rankings (Top 25 stations in each demo), based on AQH rating, for the full Spring period (Apr/May/Jun 3-mo average), Total Day -

A18-49

1) KMXP
2) KPKX
3) KZZP
4) KUPD
5) KZON
6) KESZ
7) KMLE
8t) KLNZ
8t) KTAR-F
10) KSLX
11) KOOL
12) KMVA
13) KVVA
14) KNIX
15) KNAI
16) KDKB
17) KKFR
18) KFYI
19) KVIB
20) KTAR-A
21) KJZZ
22) KAJM
23) KYOT
24) KLVA
25) KNRJ

A25-54

1) KMXP
2) KPKX
3) KUPD
4) KOOL
5t) KTAR-F
5t) KZZP
7) KESZ
8 ) KSLX
9) KMLE
10) KFYI
11t) KNIX
11t) KZON
13) KLNZ
14) KDKB
15) KMVA
16) KVVA
17) KNAI
18) KTAR-A
19) KJZZ
20) KKFR
21t) KVIB
21t) KYOT
23) KAJM
24) KLVA
25) KNRJ

 

[davideduardo]

Once again, everybody on this board is way too focused on ratings. KHOT does not care how it ranks against English speaking stations.

Absolutely false. Every rated market Spanish language station sells mostly to general market accounts, not tortilla factories. To get on those buys, they need to compete with every station in the market for buys, just like country stations compete with AC stations for buys.

KHOT only competes against itself and other traditional forms of media competing for the Hispanic audience.

For audience, Spanish language stations compete first with other Spanish language stations. But since a considerable amount of listening is by bilingual Hispanics, the competiton for audience is with CHR, rhythmic and AC stations, to name a few.

In fact, many English stations do not place a high importance on ratings since they are still arbitrary.

Aside from the lack of MRC accreditation in Phoenix, all stations that do business with agencies... and the bigger stations depend on agency business for at least two thirds of revenue... and agencies buy numbers.

Ratings are for gawkers like us who want something to gossip about.

And that, of course, explains why Phoenix stations pay hundreds of thousands of dollars a year to Arbitron to use the numbers to sell. Why else would Arbitron be in business?

Bottom line is always revenue and the top rated stations do not always represent the top stations in revenue.

That's easy to say since you don't see the correlation between sales and ratings in specific demos. A sports station may be 15th or 20th in 12+, but be in the top 5 in Men 21 to 44, and get huge revenue from that. In general, do well in 25-54 or some portion of it and you will do well.

The lighter rock and oldies stations are performing well across the nation due to “arena” type listening where more conservative formats are played in offices settings, malls, stores, etc. and therefore picked up by the PPM radar methodology. However, this does not represent an active audience that will engage with the station or support it’s advertisers.

Advertisers want "exposure" as they don't care how a person hear their message. They want to know impressions and how much each impression costs.

Differences in billing among formats have to do with what part of 25-54 or, sometimes, 18-54, the station reaches and how well the station works on a campaign that includes other stations as far as optimizing reach and frequency.

The big winner in this book is KZON who is benefiting from PPM but still has an unwanted audience for advertisers.

That's because the listeners may be out of the most desirable demos. Stations with a lot of older or younger listeners have trouble. I'm guessing KZON may be in the top 10 12+ and out of it in 25-54. Advertisers don't buy off 12+, which is why Arbitron can give it away and not lose anything of value.

 

[DrAkbar]

Here are the A18-49 & A25-54 rankings (Top 25 stations in each demo), based on AQH rating, for the full Spring period (Apr/May/Jun 3-mo average) --

Suck City for KYOT in both demos....bring on KFWhyEye 95~Five!

Again...strong showing for Movin 97~Five. And it's a rimshot!

 

[pattiwacki]

Or do normal listeners (not us geeks) want only bare-bones formatics--
i.e., just shut up and play the songs--on classic hits radio?

I don't mind the jocks inserting their personalities and/or relevant talk or items of common audience interest. I think that sort of thing is what endears us to on-air staff. Items like the history of a played group/member or upcoming concerts or personal items of interest (one good example was the story of Monkee Davey Jones befriending a little girl in north Phoenix some years ago and the relationship they continue to share).

What I don't like is lame commentary/jokes/nonsense/Brittany updates which is why I don't bother with most AMD shows.

If a detached voice is just going to give time/temp and queue commercials there is no personality. I might better be listening to my mp3 player.

For the past twenty years or so, with a very few local exceptions, DJ talk has been pretty obnoxious.Since the blessed advent of mp3 players, a personality has to be pretty special before I'll tune in. The music is the thing. If you want Davy Jones stories, you can check in at his Facebook or website.

 

[landtuna]

Or do normal listeners (not us geeks) want only bare-bones formatics--
i.e., just shut up and play the songs--on classic hits radio?

I don't mind the jocks inserting their personalities and/or relevant talk or items of common audience interest. I think that sort of thing is what endears us to on-air staff. Items like the history of a played group/member or upcoming concerts or personal items of interest (one good example was the story of Monkee Davey Jones befriending a little girl in north Phoenix some years ago and the relationship they continue to share).

What I don't like is lame commentary/jokes/nonsense/Brittany updates which is why I don't bother with most AMD shows.

If a detached voice is just going to give time/temp and queue commercials there is no personality. I might better be listening to my mp3 player.

For the past twenty years or so, with a very few local exceptions, DJ talk has been pretty obnoxious.Since the blessed advent of mp3 players, a personality has to be pretty special before I'll tune in. The music is the thing. If you want Davy Jones stories, you can check in at his Facebook or website.

Oh c'mon there Ms. Wacki. Do you really mean to tell me you didn't get a kick out of Sammy Sherwood or Gardner, Maria Knight and the news guy John Michaels banter on KOOL? Where else would you ever have found out about all the 'growing up' stories from beautiful downtown Florence?

 

[pattiwacki]

Well, I did say with a FEW local exceptions

 

[ykw]

No sign of KEDJ or KKNT on either list. Are they not Arbitron-measured? Or do they really score ratings below the likes of K-Jazz and Energy?

 

[DrAkbar]

No sign of KEDJ or KKNT on either list. Are they not Arbitron-measured? Or do they really score ratings below the likes of K-Jazz and Energy?

In the all important 6+ KKNT pulled a 1 share, earning bragging rights over a bunch of Flagstaff and Tucson stations. KJZZ walloped the Nifty 9~Sixty with a 3.4 share and Energy has a 0.7. Nurse Jeff and I are still scratchin our fezes over the performance of Movin' 97....6+ and in demos that mean $$. We thought PPM would not take kindly to rimshots.

 

[justthenumbers]

Nurse Jeff and I are still scratchin our fezes over the performance of Movin' 97....6+ and in demos that mean $$. We thought PPM would not take kindly to rimshots.

Movin' seems to have a pretty good signal around the Valley on car radios. Perhaps a lot (the majority?) of listening to Movin' occurs in cars, and with people constantly changing stations, maybe this wasn't being accounted for by diary keepers as well as it is by the PPM? This could be especially true with Movin', since they share so many titles with numerous other stations in town - the average diary keeper may have been giving those other stations credit. The PPM makes sure that doesn't happen (or so I would imagine?)

 

[Curi]

Nurse Jeff and I are still scratchin our fezes over the performance of Movin' 97....6+ and in demos that mean $$. We thought PPM would not take kindly to rimshots.

Movin' seems to have a pretty good signal around the Valley on car radios. Perhaps a lot (the majority?) of listening to Movin' occurs in cars, and with people constantly changing stations, maybe this wasn't being accounted for by diary keepers as well as it is by the PPM? This could be especially true with Movin', since they share so many titles with numerous other stations in town - the average diary keeper may have been giving those other stations credit. The PPM makes sure that doesn't happen (or so I would imagine?)

KMVA, KKFR, KLNZ, KVVA/DVA all did well enough in the June book to make the top 10 P18-34. I assume that's a little closer to thier target. KMVA is actually tied for 4th with KZZP W18-34.

 

[Curi]

Persons 25-54 for APR MAY JUN

1 KMXP
2 KPKX
3 KUPD
4 KOOL
T5 KTAR FM
T5 KZZP
7 KESZ
8 KSLX
9 KMLE
10 KFYI

That's a three book average, right?

Correct. P25-54 for the June book:
1 KMXP
2 KPKX
3 KOOL
T4 KUPD
T4 KSLX
6 KZZP
7 KESZ
T8 KMLE
T8 KFYI
10 KTAR FM

 

[Curi]

They are encoded separately, as are their respective streams.

If an HD2 channel is a 100% simulcast, the station can elect single line reporting or separate reporting. Similarly, if a web stream was 100% simulcast, they could be combined by choice.

It does not appear KFYI has opted to compined KNIX's HD2 into a single line, at any rate no HD2 listening was reported. Only 2 discreet weeks in the quarter show stream listening. 1 to KMVA and 1 to KPKX.

 

[oldiesfan6479]

Persons 25-54 for APR MAY JUN
(Yada, yada, yada...)

That's a three book average, right?

Correct. P25-54 for the June book:
(Yada, yada, yada...)

So which set of 25-54 rankings is the "correct" one, in the PPM world?

If it's JUN--instead of APR MAY JUN--then does KOOL's PD Kris get an
even bigger kudo (for #3 instead of #4)? Should KFYI now not pursue
a simulcast on either 95.5 or 102.5 (since they topped KT'R-FM)?

 

[davideduardo]

So which set of 25-54 rankings is the "correct" one, in the PPM world?

Each month (28 days, actually, so there are 13 months in Arbitron's view of the world) is a separate book, and since the sample is essentially the same, the most current month is going to be the one to look at.

The Arbitron software allows us to show month to month trending, but unless we create custom date ranges, they don't give you a simple option to create rolling averages. With a panel based study, there is no need.

 

[DrAkbar]

Should KFYI now not pursue a simulcast on either 95.5 or 102.5 (since they topped KT'R-FM)?

Should Nurse Jeff and I buy a Pontiac 'cause they're selling 'em cheap? Uhhhh, hell no! Stay on Ancient Modulation if you want to become extinct or move to FM and have a life. Look at KT'R's 18-49 and their cume. And HD2 aint doin anything for KFWhyEye anyway!

 

[oldiesfan6479]

DE--

Re the (13) 28-day cycles, does this mean there will no longer be a
two-week ratings blackout during the Chirstmas/New Year's period?

I guess that still wouldn't stop the suits and bean counters from
firing airstaff just before, uh, "Kristmas."


Doc--

I hear you can pick up a '65 Bonneville (the car, not an aircheck of
Herb Jepko on KSL) real cheap at Mecham Pontiac. ;D

 

[davideduardo]

DE--

Re the (13) 28-day cycles, does this mean there will no longer be a
two-week ratings blackout during the Chirstmas/New Year's period?

Nope, in PPM there is no break, ever. 12 4-week period.

 

[DrAkbar]

Doc--

I hear you can pick up a '65 Bonneville (the car, not an aircheck of
Herb Jepko on KSL) real cheap at Mecham Pontiac. ;D

Yes indeedy....that '65 Bonnie was from the era when everyone knew what a wide track Pontiac looked like and could do! No watered down Chevbuickmobile like we've seen for the past 20 years. 4566 W Glendale Av...sacred ground for the Middle Eastern Men of the Media 'cause Ev & Willard sold quality AMC vehicles there as well!

Back to topic: betcha we'll see a KSL credit in one of the PPM ratings this fall when that Ancient Modulation skywave kicks in big time.

 

[Curi]

Doc--

I hear you can pick up a '65 Bonneville (the car, not an aircheck of
Herb Jepko on KSL) real cheap at Mecham Pontiac. ;D

Yes indeedy....that '65 Bonnie was from the era when everyone knew what a wide track Pontiac looked like and could do! No watered down Chevbuickmobile like we've seen for the past 20 years. 4566 W Glendale Av...sacred ground for the Middle Eastern Men of the Media 'cause Ev & Willard sold quality AMC vehicles there as well!

Back to topic: betcha we'll see a KSL credit in one of the PPM ratings this fall when that Ancient Modulation skywave kicks in big time.

A Phoenix PPM has already recorded KIIS FM. The meter doesn't care where you do your listeneing.