Jason Roberts said:So, the question is: if a group's music is not testing well with the station's audience, should the station still play the songs out of some twisted idea of "fairness"? Put your business hat on and think about it for a few minutes.
I think that's what an Edison Research Group study did several years ago.
The initial wave of opposition to the Chicks came mostly from people who never heard their music. They were talk show listeners who were urged to call the country radio stations. That was the first wave. But then the resulting hysteria enveloped a lot of the actual country listeners. You tell people the same thing enough times, and they'll believe it. That's ultimately what happened. At the same time, the music by the Chicks changed. You compare songs on their first and second albums with what they did on the third, and the earlier stuff is far more commercial. So they were already starting to wear on people by 2003.