That is all true, but if they find out that there is something "good" on 87.7, they will check it out. Just like how, for many years, 103.5 was the country frequency, about as far away from rhythmic music as you can get. Then 'KTU comes along, and they go all the way to #1. Ditto Z100 way back when it first came on the scene in the 80's, replacing a station that wasn't even broadcasting from Empire or the WTC if I'm not mistaken. Yes, those stations were in the commercial band, however, when new stations were launched on those frequencies, they were able to attract listeners who probably had never tuned in to that frequency before, and were able to do well. In this day and age, I don't feel dial position matters as much, just as long as you know "where to go."
What they will have a harder time getting, and I will concede this, is the casual listener that just scans through the stations until they find something they like. They may not go all the way down to 87.7. But most listeners will probably respond to word of mouth and any advertising/publicity they hear about and check it out.
What they will have a harder time getting, and I will concede this, is the casual listener that just scans through the stations until they find something they like. They may not go all the way down to 87.7. But most listeners will probably respond to word of mouth and any advertising/publicity they hear about and check it out.