RMarino said:
I was referring to past Q105 (circa 1980 to 1982). During that time period I could not stand the station. Mainly because they presented themselves as a top 40 and they were really an adult-top 40. In my opinion, they were an awful top 40. However, not a bad Top40/AC.
I have to agree with you. Listening to airchecks of Q105 (of which I have many) from 1981 through 1983 (a.k.a. the Scott Shannon years) the station sounded very unfocused at times and relied heavily on AC and oldies and little in the way of personality. I think the station sounded better after Scott left (as well was before he got there.) Personally I think Q105 was at its best from late 1983 through late 1985. Coincidentally that's also the period when they had direct competition from Z98.
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First, let me say this. Most radio people are so close to something, they can't see it. Just because someone doesn't follow the idiot's tried and tested two page industry playbook, does that qualify something as "bad"?
Radio's biggest problem is that it is the most boxed up business in the entertainment spectrum. And if many of you recall the good old days with fondness, you will all recall that there were significant distinctions between radio stations. Sure, radio has always been full of mimicry and thieves, who'd rather just take someone else's ideas, for lack of ingenuity, and slap on a copy of their favorite radio station, built on original thinking. But, in that time, you didn't have layers of regional Vps, consultants, and corporate bean counters with their fat little fingers in the pie, dictating all of this rigid no-risk sameness.
Let's not lose site of the fact that Wheeler and Shannon accomplished more in that fractionalized, wandering, spontenaety than did anyone previously in the market and in 6 short months! And it seems that this feat was widely admired, as the country's radio stations
grew all sorts of versions of ZOO shows laster than chia pets.
But how many of them were successful? Lander's Houston one was because he was fed the "secret ingredients" by the show's originators and was able to adapt extreme localization to it. Bob and Tom stole the idea in Indy, a namesake they may not have ever needed, for they were still just Bob and Tom and did well being that. Don and Mike knew what to do wtih a ZOO at WAVA but this is about RADIO PERFORMERS, not brilliantly creative P.D.s or consultants who know something about innovation and crafting it.
Let us also look at the historical account and the reasons Q105, as a musical oddball and one-of-a-kind, became one of America's phenomenal and most admired radio stations. Dixon had his shot and tanked it. Shannon was brought in because he was stuck as an off-air
PD at PGC and was burning, not to command, but to bust out of the corporate regimen and do what Shannon always did best....BE HIMSELF. When he got there to save the place, he found the perfect partner in the guy who sat in the chair. Cleveland gave creative form to Shannon's rambling. common guy style. Together, they were Martin and Lewis.
Radio has got to start loosening up and stop thinking it is science. It isn't enough that the empires are systematically eliminating human beings, they have literally removed the human element from the product that is delivered by the people that are left
Q105 will stand as a classic example of "if you build it, they will come" If you trust something to the devices of the human imagination (whoever is left that is capable of that in our business), all the mechanical programming geniuses in the world, can't touch it.
It is what radio is obviously missing that it needs most of and that which it does most of that it shouldn't. The Shannon-Wheeler experiment (and that is what it was) should have been seen as a super vaccine but instead of progressing, radio has regressed to one of those times when radio thought less of everything was more. God rest him, Bill Drake, has his place in history and used the simple dynamics of radio on spin cycle but it all faded fast because humans are not androids and they appreciate discovery and they take risks.
It is truly sad that those of you who comment on what Q105 was, dissect it like some sort of mechanical bug and attach radio's niched, hydrid titles to classify it, only to deduce that it wasn't "politically correct."
The fact that it defied all the hard and fast strategies and was embarrasingly successful to those that profess to be broadcasting scholars
and the brain trusts of our business, should be a glaringly obvious message to radio, worthy of a place in a sequel of National Treasure.