Radio 106.7

[Nu_Roo_2]

I don't know, Nu, but if you reveal it be sure and let CBus know how many of them AREN'T modern! (It'd be over 75% of the total, if that term wasn't the most "notoriously fuzzy" one of them all!!!)

True, and "Alternative" isn't much better -- especially with the within-format fregmentation demonstrated by stations like 106.7.

Radio-Info spotlights "Ross on Radio," and in an interesting recent edition called "Does Imaging Still matter," Ross talked about trying to image a station like WRFF in Philly (which likely provided the model for 106.7): "...there is indeed no traditional attempt to explain the station in one slogan, possibly because "Mass-Appeal Alternative Rock Of The '70s, '80s, '90s and Now with a Lot of Music and Some Hot AC Functionality" would be as long as some of the songs." (http://www.edisonresearch.com/home/archives/2007/12/does_imaging_st.php)

While digging up that quote, I ran across a more-recent Ross comment which supports my personal wish that CC Columbus had instead gone with a more Hot-AC version like 94.1 in Cincy, or an AAA (and I realize that few of the posters here would agree, except perhaps AAA proponent Bill Harmonic). Referring to the hole in Philly for WRFF, Ross said, "Not every market is going to have the same conditions as Philly (no current-based Hot AC or Modern AC, no other Alternative, and a history of female-friendly Alternative in the market)." Well, that certainly *doesn't* match the Columbus landscape. Columbus *does* have a current-based Hot AC, and it *does* have another Alternative. I know CC did research here, and maybe there was a hole for what Radio 106.7 is doing, but it sure doesn't seem as clearcut as the situation in Philly. OTOH, looking at the glass half-full, there's no doubt this format choice made incredibly more sense than what they did with 93.3 (as usual, I look for every possible opportunity to knock that monumental wasted opportunity called WLZT).

 

[Nu_Roo_2]

Heard the new calls around 1am. I think it's WRXS. I say "I think" because the radio wasn't nearby, and I probably won't be up at 2am to confirm.

 

[Bill Harmonic]

Hey Nu...I do agree with you. I too would have liked the Cincy model much more that what they are doing. My tastes lean more to the pop side of the equation and even though I like some of the things 106.7 is doing, they get to hard and out there for my tastes. I know I'm outside the demo even though my wife thinks otherwise. I'm to old, they're too loud or strange (at times) and I've turned in to my father but I deal with it (those new meds are wonderful). I also like 97.1 but it's the same thing only on the opposite end when they "get down with their badselves" on the really pop stuff that they have to play as a Hot AC. So, a favorite station for me sits in between the two. I'm good for a couple of songs and then it's push the button for both. Your look at the facts is spot on. I thought they would do the Cincy model to really hurt WBNS (which helps to protect WNCI) and let CD101 continue to dangle in their own misery but it looks like they decided to take out WWCD because they probably saw that there was NO alternative station in the market and didn't fear 97.1 when there was an easier path. Just a thought but would the Cincy model have cut into WNCI at all? I am a Triple A fan (surprise) and would like to hear one in town but at this moment I'm not holding my breath. The organizations that have the chance do not have the wisdom to see the opportunity that sits in front of them. Maybe we'll see some change in the next book or two. Excuse me but I'll tuck that thought back into my "wish" category in hopes of dragging it out in another post. It's those darn common sense flashbacks that will do you in!

 

[xiradiodotcom]

Heard the new calls around 1am. I think it's WRXS. I say "I think" because the radio wasn't nearby, and I probably won't be up at 2am to confirm.

Rolls right off the tongue :-\

Looks like they came from a now defunct Alt station in Maryland: http://www.wypr.org/WRXS_pressrelease.html

 

[jakej]

I thought they would do the Cincy model to really hurt WBNS (which helps to protect WNCI) and let CD101 continue to dangle in their own misery but it looks like they decided to take out WWCD because they probably saw that there was NO alternative station in the market and didn't fear 97.1 when there was an easier path.

Forget the Fall book -- it's the Winter ratings that are going to be much more interesting, after WRXS ("Radio Xerox Station") enters the picture (I hope you heard those calls right, Nu!). The only drama to the Fall is going to be in finding out whether WYTS, in Mr. Gilbow's wonderful words, has become officially nonexistent. The station didn't make an appearance in last month's P2 list either, nor did WRFD -- good grief, they're dropping like flies out there!!! Let's see, if we can continue to lose a new one each month, then in twenty months' time there will only be five left in the chart, and gosh ... you'd think "Yesterday's Top Secrets" would HAVE to be given a chance by one of the 22 drop-outs, wouldn't you? Wait a minute, I don't think I want any of you to answer that -- or at least 95% of you. I might have one friend out of twenty on this board, if I'm lucky.

 

[Nu_Roo_2]

Hey Nu...I do agree with you. I too would have liked the Cincy model much more that what they are doing. My tastes lean more to the pop side of the equation and even though I like some of the things 106.7 is doing, they get to hard and out there for my tastes. I know I'm outside the demo even though my wife thinks otherwise. I'm to old, they're too loud or strange (at times) and I've turned in to my father but I deal with it (those new meds are wonderful). I also like 97.1 but it's the same thing only on the opposite end when they "get down with their badselves" on the really pop stuff that they have to play as a Hot AC. So, a favorite station for me sits in between the two. I'm good for a couple of songs and then it's push the button for both. Your look at the facts is spot on. I thought they would do the Cincy model to really hurt WBNS (which helps to protect WNCI) and let CD101 continue to dangle in their own misery but it looks like they decided to take out WWCD because they probably saw that there was NO alternative station in the market and didn't fear 97.1 when there was an easier path. Just a thought but would the Cincy model have cut into WNCI at all? I am a Triple A fan (surprise) and would like to hear one in town but at this moment I'm not holding my breath. The organizations that have the chance do not have the wisdom to see the opportunity that sits in front of them. Maybe we'll see some change in the next book or two. Excuse me but I'll tuck that thought back into my "wish" category in hopes of dragging it out in another post. It's those darn common sense flashbacks that will do you in!

Bill, we're clearly on the same page here, or at least nearly so (except that I don't have any of those pills!). I do have four possible theories as to why CC didn't see the obvious logic here: (1) Design and/or interpretation of the research (2) Corporate advice (NOT "dictates" !!!)...but I knida doubt this was it (3) Maybe they were tired of CD-101 railing against Corporate Radio (doubt this would have been the decision driver, but maybe a tie-breaker), and last but not least the BIG one: (4) Nothing ever works out the way I want here with regard to format changes on DECENT SIGNALS. BTW, I apologize for the "waah, waah, whine, whine!" at the end there, even if it's true (which reminds me...WHAT were those pills?).

 

[Nu_Roo_2]

I thought they would do the Cincy model to really hurt WBNS (which helps to protect WNCI) and let CD101 continue to dangle in their own misery but it looks like they decided to take out WWCD because they probably saw that there was NO alternative station in the market and didn't fear 97.1 when there was an easier path.

   Forget the Fall book -- it's the Winter ratings that are going to be much more interesting, after WRXS ("Radio Xerox Station") enters the picture (I hope you heard those calls right, Nu!). The only drama to the Fall is going to be in finding out whether WYTS, in Mr. Gilbow's wonderful words, has become officially nonexistent. The station didn't make an appearance in last month's P2 list either, nor did WRFD -- good grief, they're dropping like flies out there!!! Let's see, if we can continue to lose a new one each month, then in twenty months' time there will only be five left in the chart, and gosh ... you'd think "Yesterday's Top Secrets" would HAVE to be given a chance by one of the 22 drop-outs, wouldn't you? Wait a minute, I don't think I want any of you to answer that -- or at least 95% of you. I might have one friend out of twenty on this board, if I'm lucky.

Will we soon be hearing top-of-the-hours that say, "live, from the the Xerox ClearCopy studios"?  Has a nice ring to it.  You'd probably call what I would have preferred "Xerox," too.  I'd absolutely enjoy hearing "Yesterday's Top Secrets" on the radio Tim, but I think it would be more appropriate for a struggling AM.  Hey, Salem DOES do a bit of non-Christian radio, although I believe it's mostly Talk.

 

[dawg4life]

WRXS fits quite well actually. Radio one o siX Seven

 

[gabigley1]

I don't know, Nu, but if you reveal it be sure and let CBus know how many of them AREN'T modern! (It'd be over 75% of the total, if that term wasn't the most "notoriously fuzzy" one of them all!!!)

I thought they would go against CD101 and program Alternative Rock... When the official announcement was made, they announced their format as Modern Rock..... I haven't hear
of the term Modern Rock in over ten years so I was surprised they would use Modern Rock
instead Alternative Rock to describe their format choice for 106.7 FM.

So, a station can program AAA Rock, Alternative Rock, Modern Rock, Active Rock and Classic Rock.
Am I missing any here??

 

[Nu_Roo_2]

I don't know, Nu, but if you reveal it be sure and let CBus know how many of them AREN'T modern! (It'd be over 75% of the total, if that term wasn't the most "notoriously fuzzy" one of them all!!!)

I thought they would go against CD101 and program Alternative Rock... When the official announcement was made, they announced their format as Modern Rock..... I haven't hear
of the term Modern Rock in over ten years so I was surprised they would use Modern Rock
instead Alternative Rock to describe their format choice for 106.7 FM.

So, a station can program AAA Rock, Alternative Rock, Modern Rock, Active Rock and Classic Rock.
Am I missing any here??

Some trades still call Alternative Modern Rock. I believe Billboard may have been using that term until it folded its radio content into Radio & Records. Also, note that AC's that lean to hit Alternative are called Modern AC's, not Alternative AC. I'm not sure, but I think New Rock has also been used to described Alternative. And of course, the word Rock has been used many other ways in format descriptions and/or positioners: Variety Rock, Soft Rock, Lite Rock, Hit Rock, Solid Rock, Real Rock, and New Rock (as used by the Blitz for Active Rock). Up until a few years ago, Tim Feran of the Dispatch called CHR "rock"...but that was just Feran.

 

[Nu_Roo_2]

WRXS fits quite well actually. Radio one o siX Seven

Bingo! I've been trying to figure out something that incorporates the frequency, since I believe CC has done that with other stations that have taken on this format or its variants. E.g., the NF in WNNF Cincy stands for Ninety-Four. I forget what the other N means -- maybe New? Or perhaps Nu, since they knew that would be my preferred variant of the format??? Yeah, right...

 

[jakej]

Dawg's shows great imagination, and I bet Clear Channel was thinking EXACTLY along those same lines when it came up with the letters(?!?!), but sorry, I think I like my interpretation better. Just a tad more incisive, cuts a little closer to the mark, and is a bit more biting (with me playing the part of the pit bull -- guess there's two dawgs posting under this topic!).

You'd probably call what I would have preferred "Xerox," too.

Well, er, yes, Nu, if it would've been nothing more than a copy of an existing Cincinnati station (in much the same way that I understand our 106.7 is nothing more than a copy of an existing Philadelphia station, while it also mimics some others in this town). I just think it would be nice if Columbus was a programming leader instead of a programming follower. Is that really too much to ask? Apparently it is.

 

[xiradiodotcom]

Right on cue. It's Monday and we have commercials. At least the breaks have been less than a minute so far.

 

[Nu_Roo_2]

Right on cue. It's Monday and we have commercials. At least the breaks have been less than a minute so far.

Going into one spot I heard them refer to "our music sponsor," or something like that. Almost like an underwriter on a non-comm.

 

[CBusDave]

Right on cue. It's Monday and we have commercials. At least the breaks have been less than a minute so far.

Going into one spot I heard them refer to "our music sponsor," or something like that. Almost like an underwriter on a non-comm.

Yea and one spot I heard from Roush Honda talked more about how Roush was proud to be the first sponsor on Radio 106.7 and how they think shorter commercials and more music is better for everyone. Weird.

 

[gabigley1]

Tuned in this morning expecting at least local weather and traffic breaks but heard nothing.
Since they are starting to air commercials, that can't be to long off.

 

[xiradiodotcom]

Tuned in this morning expecting at least local weather and traffic breaks but heard nothing.
Since they are starting to air commercials, that can't be to long off.

Traffic was on a couple times this morning on my drive between 6:45a and 7:15a.

 

[JohnboyCrenshaw]

gabigley1:

Why did you "expect" weather and traffic today?

Thanks,
JbC

 

[dawg4life]

Johnboy, I'll tell you what I expected.

I expected cool imaging for a station (that started off) playing cool music.

I expected to hear the fantastic selection of music that you played the first couple of days on the air but now the station has quickly reverted back to the same old bland commercial radio we have all grown used to here in Columbus.

I expected to hear Bob Marley but I haven't.

Not posting this just to be a prick, I'm posting this because Columbus deserves a GREAT radio station and you're not delivering.

Cincinnati is not that far away. It only takes an hour drive down 71 to hear The Sound. We're not stupid.

 

[Nu_Roo_2]

I expected to hear Bob Marley but I haven't.

4:40 am 1-8: Jammin by Bob Marley and the Wailers. And I know I heard No Woman No Cry not long before that. Funny, someone else *complained* about 106.7 playing Marley. And if JbC visits Cincy, I'd prefer he listen to 94.1 instead. Guess we all have different preferences.