Re: 'Just more 'GRR rambling...
iluvri07 said:
I hated seeing WGLD make its abrupt descent into radio's history book. Still I admired Susquehanna for making the change with a clean cut... WGRR should have gone away - lock, stock and air staff - long before Cumulus took over.
Make that TWO-of-us... In regards to WGLD's demise [only] that is...
I have this nagging notion that while Dusty and his associates were resolving the fine print on the LMA with The God Squad [who had just purchased 1160 after it was “
sacrificed to the Almighty” at co-channel WYLL to facilitate some “pattern-fattening”], they had at least an inkling that WGRR might
also make an “
abrupt decent into radio’s history book”. Remember... Susquehanna’s Indy-Jack was well-into its jukeish and thrifty retreat back into “the money demo” by that time. It may have worked-out better for the dinnerware folks had they not underestimated “The Russ Factor” at 101.9, WKLU. Oasis was having so-much fun honing the fine art of corporate radio hazing; “
stopping the music ONLY-ONCE an hour”; and getting his tower INTO Marion County – Jack ended-up juxtaposed with the other mid-level feeders!
So The Indian might have changed its chant in Cincy; and
jeepers-creepers Wally Cleaver – ‘GRR DIDN’T go-away – lock, stock, letters, and
late-60s titles that WDJO had their eye on and hoped
exclusivity with. 1160 ended-up assuming the “sock hop” left behind by then-1530, WSAI.
I think it’s reasonable to speculate that WGRR celebrates second-place today – in part BECAUSE of a decision by their prior ownership NOT to bury—instead choosing to “reform” it. Speaking of seconds... I’ll perform that style of motion and remind you of WCBS-FM [everyone else seems to drop their letters these days]. I have no earthly idea
where these stations might fall in the BBQ biz, but I
cannot spot an advantage secured by blowing their heritage up – and their listeners off [as The Indian-in-Indy did]. One DIDN’T [‘GRR]; one did [CBS-FM] and appears on its way to a second chance; and one will never reclaim the opportunity [WGLD—now the pathetic Indy-Jack]. If only Gold 104.5 had tried to “YOUTHanize” [opposed to
euthanize] their loyal and later-revengeful audience—shepherding them oh-so-gently into the era of the smiley-face and occasionally, the “O-mi-god 80s”—how might this unfortunate history and loss been mitigated? ...And could Susquehanna’s lapse of judgement there have spared WGRR from a new identity as “Jack”, “Dick” [inspired by the Cloud Brothers], or “Marge at 103.5 FM”
