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Rates for radio spots

I too am wanting to start my own studio and charge to make spots for advertisers. I don't neccessarily want to know exact rates but I would like some guidelines and what things I should charge for. What is a good range for 30's and 60's with one to two voices and a bed? How much for additional voices? How much for each additonal market? What else am I forgetting?
 
I get paid for doing spots. Some I get less than others. Think about your work load. Where do you start? What will make you happy? Would you rather charge $20 for a dry 30 and get 30 a month, or charge $30 and get 15 a month? Feel what your client wants. If they make life easy for you, and write good copy so you can get it done in 5 minutes, don't charge them much. Make em happy, so they get you more business, then down the road mark the price up.
 
NO!!! Charge what you are worth.

It’s unwise to pay too much. But it’s worse to pay too little.

When you pay too much you lose a little money, that is all.

When you pay to little, you sometimes loses everything, because the thing you bought was incapable of doing the thing it was bought to do.

The common law of business balance prohibits a little and getting a lot.
It can’t be done.

If you deal with the lowest bidder, it’s well to add something for the risk you run.

And if you do that, you will have enough to pay for something better.

There is hardly anything in the world that someone can’t make a little worse and sell a little cheaper - and people who consider price alone are this man’s lawful prey.”

John Rushkin
1819-1900
Author, Critic, British Philosopher & Artist
 
audioconnell Voice Talent said:
They're in a car, the listener can't write down # and addresses!
Click to expand...

While I agree phone #'s and addresses are nearly useless in a spot, this wouldn't be the reason. Only 1/4 of radio listening actually happens in the car.
 
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