> *****Jack will be huge in the 3rd phase and in the summer
> book. from there.. we'll see what happens. the jack in
> dallas is now coming back down to earth, it's not hard to
> get a pop early with a radical music mix.. holding big
> numbers and rank over 2, 3 or even 4 years is the trick and
> the point of the exercise.
Which of the other 100 assumptive posts like this on
Radio-Info's Variety Hits did you copy this from?
Jack may have longer viability because of it's (his)
ability to break all the rules. Then again, who knows. But,
it's already a proven fact that it's got more legs than
Jammin' Oldies that everyone compares it to.
> wjxa looks to be suffering early as does the river.. all
> their men have gone to jack.
False. JXA had a superb Feb that spiked it. That added to that
big book. This time around, Mix did drop, but only down
to just below normal numbers. Look back at the last 6-10 books
to compare. Still, Mix needs to make a few minor adjustments
(which they are) and they'll be fine. How many men listen to
Mix, and does Mix court their listenership? Not really.
They'll take them, though.
The River was (is?) going through a slight down time because
of the music, it's a normal thing. The music is a little
better for them to play with this summer, though.
>i'm pretty sure SCC didn't
> intend on cutting off an arm to make room for the jack..
> infact the sales force is saying that the jack will take
> down the rock. so they could be a little shocked at what
> they're doing to their sister station.
As for this major impact on Mix, Jack would have
had to have something like a 75 share (in jest)
to make any difference in the numbers. Same goes
for Oldies 97.1 with even one day less to count
in the trend. Not part of the picture in the
numbers posted last week. No slice or dice from
Jack on Mix in those trends. The future will be
interesting, though.
> 105-9 the rock had a nice trend but i don't think they can
> hold the 12 plus #1 ranking for long. but.. it doesn't look
> like wjxa will get back there either.
While I agree the variables are going to be
different because of Jack in upcoming trends/books,
The Rock just had a spike and Mix was down,
but if you take the last 12 months, you see Mix is
not in the tank completely. Jack may impact
Mix in the next round, but if done right,
as it will be, Jack will back away from Mix's
music and move toward the Rock's music. (It's
already starting to happen.) The Rock could be
in for a rougher ride. And as for the sales
staff at JXA/CJK, they are much happier
to have Jack on their team than coming
against them. Hopefully, they can look forward
to selling Air Supply on only one of the
stations again. Then again, The "Rock" is
selling Carly Simon.
i hear that the call out at cumulus shows the jack to be
> putting up #1 type numbers 25-54 adults, women and men...
> all 3 plus 12 plus they are the #1 game in town in the short
> term.
See the post on the Cumulus comments below in this thread.
Regardless, the Jack fight will be a lot more fun to watch
than even to listen to.
<P ID="edit"><FONT class="small">
Edited by tibbs on 07/12/05 06:29 AM.</FONT></P>
