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RIP 104.7 The Fish

secondchoice said:
The "human infrastructure" is already here. The Salem sales folks are most likely still in town. The PD and air staff have not announced their new jobs. Salem might even let you "rent out" the existing studios. KLove usually just buys the signal. I bet Salem would even let you use "the Fish" for a small fee.
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That infrastructure doesn't come for free. Any new expense has to be budgeted and has to be attached to revenue. Let's say for example Cumulus decides to blow up one of their formats and replace it with CCM. They lose all the money the old format made, plus they have to pay severance to the old staff. Then they have to pay to hire the new folks. Then they have to wait a few months before they get consistent ratings for advertising. That's what I mean by infrastructure.
 
secondchoice said:
The "human infrastructure" is already here. The Salem sales folks are most likely still in town. The PD and air staff have not announced their new jobs. Salem might even let you "rent out" the existing studios. KLove usually just buys the signal. I bet Salem would even let you use "the Fish" for a small fee.
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Salem no longer owns The Fish after midnight tonight. It sold the intellectual property of The Fish to EMF as part of last month's deal. EMF will not likely license it to anyone it competes directly against.
 
There is an commandment (10th) about "coviting" your neighbors possessions. The Fish was a Christian ministry too. Instead to taking their frequencies and killing their programming, IMHO KLove should have bought the Fish Stations and kept that ministry going too. I believe the Fish Stations could have easily generated enough cash to give a decent ROI to KLove.

I thought the "mission" was to reach as many people as possible, not to eliminate of other ministries.
 
secondchoice said:
There is an commandment (10th) about "coviting" your neighbors possessions. The Fish was a Christian ministry too. Instead to taking their frequencies and killing their programming, IMHO KLove should have bought the Fish Stations and kept that ministry going too. I believe the Fish Stations could have easily generated enough cash to give a decent ROI to KLove.

I thought the "mission" was to reach as many people as possible, not to eliminate of other ministries.
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EMF has tried running live and local programming separate from its network in a couple of its markets about 15 years ago. Granted, they were smaller markets that were less lucrative than what Atlanta would be, but I believe EMF basically concluded that didn't work well for its model. Within a couple years, both markets were on one of its national feeds.
 
Kent said:
EMF has tried running live and local programming separate from its network in a couple of its markets about 15 years ago. Granted, they were smaller markets that were less lucrative than what Atlanta would be, but I believe EMF basically concluded that didn't work well for its model. Within a couple years, both markets were on one of its national feeds.
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If you look at the Atlanta and Dallas 6+*, I seriously doubt there wouldn't be a lot of challenges. I am not sure about the other markets.
* I know these are not "sales" numbers but if you listen 104.7 there are lots of commercials that are the same on 98.5.
 
PTBoardOp93 said:
Even if Salem will theoretically sell the IP separately, no commercial operator is going to buy it. Salem was the only operator of commercial CCM stations in any large market as far as I know.

A new CCM outlet would be a new brand in a market with three already established CCM stations, all of which are listener supported (KLove on 106.7, TheJoyFM on 93.3, and what has been the Fish at 104.7).
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Also, Victory 91.5 FM on the North End of metro Atlanta and Rejoice 89.1 FM on the Westside.
 
Did anyone else notice at the very end of The Fish, when the gentleman said, “keep the faith,” Penny said, “wink wink”?

Was she just making a little pun that listeners should keep the faith, or …

… is there a station in the works somewhere called “The Faith”?
 
Marcos_C said:
It was a reference to KeepTheFaith, a Christian entertainment ministry.

KeepTheFaith
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Just looking from the outside, I have no "inside info" but just looking at public info:

Carriage Kia was a major sponcer on the Fish in Atlanta. Carriage motor's owners just closed on WLJA now IDing as as locally owned by Carriage. Still playing mostly southern gospel. In the past there was bad blood between WLJA and the Davis's smooth Jazz's 101.1 translator over interference. The Carriage folks might be able to do "deal". Looking at the 6+ even if everyone in the WJZA's 6+ number was in a money demo still not much revenue IMHO. I seriously doubt there would be very much revenue lost with any kind of flip of the smooth jazz format.

There is another angle Davis and Carriage swapping 100.1 for 101.1 and reworking the translator signal for more coverage north using one of the on channel booster setups.

IMHO the Carriage folks didn't pay 1.5 million for broadcasting signals on the I 575 GA 515 corridor alone.

As I said just looking at public info.
 
secondchoice said:
Carriage Kia was a major sponcer on the Fish in Atlanta. Carriage motor's owners just closed on WLJA now IDing as as locally owned by Carriage. Still playing mostly southern gospel.
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The new GM of WLJA, Darien Southerland, was a jock and salesperson for WFSH at one time. It's a small world, I guess.
 
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