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RIP 104.7 The Fish

Why would they? It would just push away their audience from the spots they're running the next few weeks.

Maybe in the final couple days, they'll acknowledge the changes on air, but doing so now would be a mistake.
Why wouldn’t they?

After a 25-year relationship with the audience, I think most people would like to know that their favorite station is disappearing in 30 days. I would think that would also draw more people trying to get their last Fish fix.

WQXI announced the end of 94Q on-air a few weeks prior to the end in 1989. Seems courteous to me.
 
I would love that EMF puts Boost Radio on 92.3 because Air 1 wont need it. Im sure EMF unlike cumulus wont have a full power and a translator airing the same station. But it could go EMFs Radio Vida spanish language network they also just bought.
 
Why wouldn’t they?

After a 25-year relationship with the audience, I think most people would like to know that their favorite station is disappearing in 30 days. I would think that would also draw more people trying to get their last Fish fix.

WQXI announced the end of 94Q on-air a few weeks prior to the end in 1989. Seems courteous to me.
But Jefferson-Pilot (I think it was J-P by then and not P&S) still owned the station. And the format change wasn't much of a format change, thanks to Jerry Blum.

It's very common for a station to advertise a format flip if the station is NOT changing hands. You want to build excitement for what comes next.

It's not Salem's job to essentially give away spots to EMF. But EMF could buy spots from Salem.

If Salem was moving Fish to another signal, they might advertise that. But it sounds like Fish is winding down nationwide.
 
They’ve mentioned it on social media. Not sure if they’ve mentioned it on air, or if they’ve aired any programming that wasn’t voiced tracked before the announcement (because of the holidays).

I know last Sunday they were airing weather reports from The Weather Channel for the previous Friday….so they may have limited staff.
 
Now here's a question. Could/would/will Salem keep Fish alive as an online station?
 
Why wouldn’t they?

After a 25-year relationship with the audience, I think most people would like to know that their favorite station is disappearing in 30 days. I would think that would also draw more people trying to get their last Fish fix.

WQXI announced the end of 94Q on-air a few weeks prior to the end in 1989. Seems courteous to me.
The Fish personalities have a relationship with their listeners, probably more so than most stations. I fully expect them to tell their audience as the end approaches.
 
Of the top of my head I can think of 4 broadcast corporations that have filed for bankruptcy and came out relatively intack. I will always wonder why they didn't:

#1 took bankruptcy and kept on with their current business model

#2 split the company CCM and AM teach and preach. Possibly the CCM properties could have handled most of the debt and possibly made a little money in the future.

#3 split the company putting the CCM stations and their debt in bankruptcy and saving their AMs.

I don't have the P & L of the various stations but the Dallas and Atlanta stations do very well in the 6+ but I don't know if they were sellable in the money demos.

IMHO #2 or #3 better if the Generally Acceptable Accounting Standards would allowed the debt to be transferred was done a couple of years ago both organizations might have survived.
 
Is it correct that The Fish played some secular AC, and if so, does this mean Atlanta will once again have a real AC as there is an incentive to move to fill the gap?
 
Is it correct that The Fish played some secular AC, and if so, does this mean Atlanta will once again have a real AC as there is an incentive to move to fill the gap?
Not really, only during their Christmas mix.
 
Is it correct that The Fish played some secular AC, and if so, does this mean Atlanta will once again have a real AC as there is an incentive to move to fill the gap?

I feel like this was something they did when they first signed on in 2000. Can anyone confirm? I think I remember reading about them in the trades doing some hybrid CCM/Secular AC format in the beginning.
 
They did play some songs that fit the format that also aired on AC and CHR stations over the years it was more Hot AC in sound in the beginning. I think sixpence none the richer's Kiss me did air on the station.
 
They did play some songs that fit the format that also aired on AC and CHR stations over the years it was more Hot AC in sound in the beginning. I think sixpence none the richer's Kiss me did air on the station.
Sixpence None The Richer was a CC band. Their band name comes from a C.S. Lewis book.

They also played a lot of Creed, another CC crossover act.
 
I know the FCC could care less about formats (as long as there is no obesity) but shouldn't the Federal Trade Commission take a look at KLove's buying a near monopoly in CCM. If I was a record label, I would be concerned about not "kissing the KLove ring". I am not accusing any one of something nefarious but if a CCM label makes someone a KLove mad, good luck getting new artists plsyed. I know terrestrial radio doesn't "break" as many hits as 20 years ago but CCM has some older listeners who might not hear a song unless it's on the radio first.
 
I know the FCC could care less about formats (as long as there is no obesity)
Absolutely can't have overweight people in radio.

If I was a record label, I would be concerned about not "kissing the KLove ring".

That's why record labels have promotion departments. Their job is to make radio happy. The other way to look at it is it's more efficient for record labels to only have to deal with one company to get your music played nationally. Local radio promotion is more expensive than national.
 
I know. Remember how Rush Limbaugh had to lose all that weight?
Absolutely can't have overweight people in radio.



That's why record labels have promotion departments. Their job is to make radio happy. The other way to look at it is it's more efficient for record labels to only have to deal with one company to get your music played nationally. Local radio promotion is more expensive than national.
For the sake of the ministry, I just hope nothing nefarious happens. In the past few promoters have been shady.
 
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