I knew all along that a WOKV move to WFYV is where 104.5 was headed; however I was not at liberty to let on I knew the real plan although I did hint to the fact. This trend has proven to be highly successful for Cox Radio with WDBO-FM 96.5 Orlando and with WSBB-FM 95.5 Atlanta. With the gradual decline in the former Rock 104.5 ratings, and classic/mainstream rock in general, this is a brilliant move on Cox Radio Jacksonville's part since vast improvements were realized when WOKV-FM first appeared on the smaller 106.5 signal. With the bigger 100kw signal, Cox will realize even bigger success with an already proven news-talk formula heard for years on WOKV-AM 690 and WOKV-FM 106.5.