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Rover vs Maxwell is getting intense

Bob & Tom and John Boy & Billy (mostly southern markets) have their audiences. B&T are huge in Toledo on CC rock WIOT. They're flagship WFBQ/Indy still on top for the most part (WJJK-FM nipping at their heals).

In Raleigh (00-04) we had both shows at different times. In fact, B&T replaced JB&B on then rock WRDU. CC Corporate didn't want to lose JB&B to a competitor so they parked the show on my station, oldies WTRG. Had to blow out the live morning show. No choice. JB&B eventually eroded the females in AM drive. But.. WTRG was #1 Men 25-54 beating B&T on the rock station. Eventually we were able to drop JB&B for a VT'd AM show (Dave Mason from San Diego) and female numbers started to climb again. Each show did very well during their respective runs on WRDU. Each may be quite long in the tooth so to speak yet they both have decent affiliate numbers and must bring in the $$$ otherwise Premiere (CC) would cut them loose.

I recall WRDU's affiliate fee for Bob and Tom was approx $120k the first year. By year three B&T's numbers were declining (more due to lack of promotion by the PD) and the fee was reduced to $85k. A deal considering the talent on the show and what they provide. IMO a local show couldn't do the same for that money. Not with the production quality the show provides.
 
re: Capulet and "hometown boys"

Tom is from Shaker Heights. Bob from Michigan (where they first teamed together). They've been Indy so long they're like "homers".. akin to Lanigan. Not from Cleveland but has been here so long he might as well be.
 
Lanigan is to Cleveland as Harry Harrison is to New York. Grew up in Illinois, and started his radio career in the 50's in Chicago and Peoria; he would become the latter city's "morning mayor" for a half-decade until he went to New York and became that market's "morning mayor" for years to come - 43, to be exact.
 
Rover show is getting tired. sounds done and beat. Maxwell, too bad. It's a mess of a show and imploding. Trying to hard. it's toast. I'm listening to XM more. The DJ format is just done. And if you want just talk, there are plenty of people doing that better than Rover, Cox and Maxwell, for sure.
 
To me, Alan Cox is the best of the three. It's good he doesn't badmouth the other hosts in town, unless he'll respond to someone badmouthing him in a big way on the air on another show. Plus, Alan puts on a more enjoyable show than Rover and Maxwell.

Lately, it seems they tend to stay on the same topic for a while or talking about one thing at the same time on different stations (i.e. rape). Their topics and feuds with each other is driving me away from both shows. Rover isn't really interesting to listen to, and Maxwell needs to stick with a format for his show.

Speaking of Maxwell, I'm sure a lot of you have heard that he's now doing all-talk from 5:30am until 9am. Bill Louis is now starting his show at 9am and ending at 3pm. That to me doesn't show a lot of confidence the station has in Maxwell. I guess the morning crew are happy that they're not doing "Classic Rock Academy" anymore, but they probably wish they ended at 10am with an all-talk show.

Also, I hate it when Rover talks about personalities at CC getting dismissed. That to me is disrespectful.
 
The funniest part of the announcement that Maxwell was taking over WNCX mornings - his stated enthusiasm that he'd get to play Led Zeppelin.

I'm not at all sure that wasn't his first joke at WNCX.
 
There's not much on morning radio these days, is there?
Maxwell? Seriously? Lucky to have a job in radio, much less a morning show. Rover is a syndicated failure. Never quite set the world on fire. Copy cat acts don't get too far. Tired old routine.

Sooner than later these guys will be replaced by syndicated talent. Just a mtter of time.
Local content on music radio might just be the weather and traffic reports, if that.
 
Capulet said:
There's not much on morning radio these days, is there?
Maxwell? Seriously? Lucky to have a job in radio, much less a morning show. Rover is a syndicated failure. Never quite set the world on fire. Copy cat acts don't get too far. Tired old routine.

Sooner than later these guys will be replaced by syndicated talent. Just a mtter of time.
Local content on music radio might just be the weather and traffic reports, if that.

106.5 and 92.3 are already at that level with their jukebox formats (plus weather/traffic)... and 106.5 especially is going gangbusters. Now, what does THAT tell us about the need to reinvent the wheel? Sometimes it's not necessary.

Rover is far more than a syndicated failure... he's a local show with a simulcast on a low-rated, third-tier rock station in Rochester NY. So much for being one of CBS's designated heirs for Stern.

Maxwell's show is more suitable for afternoons. The morning slot is not for them. Simple as that.
 
Nathan Obral said:
Capulet said:
There's not much on morning radio these days, is there?
Maxwell? Seriously? Lucky to have a job in radio, much less a morning show. Rover is a syndicated failure. Never quite set the world on fire. Copy cat acts don't get too far. Tired old routine.

Sooner than later these guys will be replaced by syndicated talent. Just a mtter of time.
Local content on music radio might just be the weather and traffic reports, if that.

Maxwell's show is more suitable for afternoons. The morning slot is not for them. Simple as that.

Maxwells show is not suited for any broadcast. It is a horrible example of how bad radio has become. They have zero talent. They should be preparing for when CBS fires them ( see jockless 92.3 ). Its just a matter of time.
 
I agree, Maxwell's show sounds like college radio. bad, bad radio.
 
The reason why the Maxwell Show is doing bad isn't because of the station, time slot, or the fact they play music. It's because they were off for a year and the listeners got accustomed to what a real show should sound like when Alan Cox took over. When Maxwell came back, old fans would say, "Why did I listen to this??" now no one turns them on anymore. If you blame anyone, blame Alan Cox for having a good show that makes the Maxwell Show look like bad. WMMS trained the audience to like crap for six years and now they see it was crap because of Alan's success in the afternoons
 
becker5 said:
The reason why the Maxwell Show is doing bad isn't because of the station, time slot, or the fact they play music. It's because they were off for a year and the listeners got accustomed to what a real show should sound like when Alan Cox took over. When Maxwell came back, old fans would say, "Why did I listen to this??" now no one turns them on anymore. If you blame anyone, blame Alan Cox for having a good show that makes the Maxwell Show look like bad. WMMS trained the audience to like crap for six years and now they see it was crap because of Alan's success in the afternoons

becker5, with all due respect, I know you're a big Alan Cox cheerleader. But the "Maxwell show is crap" argument still doesn't excuse the crap treatment of Maxwell's dismissal by WMMS, having Rover and his sidekicks dance over The Maxwell Show's grave with outright glee, insulting the #2 25-54 demo audience his show had (in 2009, Max was head-to-head against perennial leader Mike Trivisonno for the #1 spot).

I have refused to listen to the station entirely ever since. I wish Alan success such as it is, but I have never caught even one second of his show, and there has never been any desire for me to ever do so.

Oh well. Until I see specific demo ratings that show Alan recouping about all of the lost audience from Maxwell*, I can't judge on how much of a success Alan's show has been. I need proof. Has his show taken the #2 slot in the 25-54 demo?

*I can't access those stats; the "imperceptible ratings" stat I found out concerning Maxwell's first month on WNCX was from a fairly reliable source with multiple connections into the 6200 Oaktree Compound.
 
To becker/Nathan, I believe, according the one PPM report than MWL was around for at WMMS (I was attending OCB at the time, so we went over it in class) WMMS in the afternoons were actually ahead of Triv by a somewhat decent amount in all male and female demos. Maybe my memory isn't 100% accurate about the specific demos, but I'm pretty sure he was.

I don't believe Alan has completely recouped the total numbers MWL had, even though the company seems to have embraced them as their #2 golden child (silver child?) and they are getting publicity from other non radio media via the news organizations and such.

and this is NOT a bas hon Alan, I like his show a lot. I personally don't like Chad, because he has recently been a dick to me personally on a few occasions over very petty things, but I still listen from time to time when I don't have homework to do in the afternoons.
 
dasfonzie said:
and this is NOT a bas hon Alan, I like his show a lot. I personally don't like Chad, because he has recently been a dick to me personally on a few occasions over very petty things, but I still listen from time to time when I don't have homework to do in the afternoons.

I think Chad is just a dick, I've met him before and he gave me that impression.
 
dasfonzie said:
To becker/Nathan, I believe, according the one PPM report than MWL was around for at WMMS (I was attending OCB at the time, so we went over it in class) WMMS in the afternoons were actually ahead of Triv by a somewhat decent amount in all male and female demos. Maybe my memory isn't 100% accurate about the specific demos, but I'm pretty sure he was.

I don't believe Alan has completely recouped the total numbers MWL had, even though the company seems to have embraced them as their #2 golden child (silver child?) and they are getting publicity from other non radio media via the news organizations and such.

and this is NOT a bas hon Alan, I like his show a lot. I personally don't like Chad, because he has recently been a dick to me personally on a few occasions over very petty things, but I still listen from time to time when I don't have homework to do in the afternoons.

Maxwell has a big-time opening to go after Triv for the #1 ranking after Marty Allen and Paul Rado were thrown under the bus in their infamous mid-show budget dismissal.

CC has to hype Alan's show far more than they ever did with Maxwell in order to continue reestablishing the lost audience Mike "Charlie" Toomey and Shawn "Dumb" Street caused with "The Aftermath." Had WMMS elected to just plug Alan in on the same day that Maxwell was let go with little mention, Alan would be in a far better position. And I might have given his show a shot. But they just had to let Rover open his mouth and bad-mouth Maxwell's audience - and Charlie and Dumb did the same thing, bashing callers that dared to ask "where's Maxwell?"

So Alan's been behind the ratings 8-Ball ever since because of Rover's ego and Charlie/Dumb's idiocy. Probably the greatest thing that Alan did was select Chad instead of Charlie as a sidekick, even though I've heard nothing good whatsoever about Chad.

Remember, Maxwell never got much advertising or press thrown his way in his four years there - even when he was the only show worth listening to on the station. Meanwhile, after hiring Rover, WMMS immediately went full-bore with planning and throwing RoverFest. Now, how would YOU feel if your show became the red-headed stepchild in the building with no shot at getting any attention whatsoever? I can't blame Max for acting the way he did throughout 2009, counting down to the end of his contract...

Pretty much after Maxwell was let go, Triv went back to #1, where he's been at ever since. And given The Lake's astounding success, they have to be either #2 or #3 in afternoons - if not #1. Those two station automatically box Alan out of that level of ratings success, so no, I can't consider his show better than Maxwell was.
 
Alan Cox seems to be getting a lot of press from Cleveland Magazine to WKYC Channel 3. I even saw an "Alan Cox Comedy Tour" ad during WJW Channel 8's "New Day Cleveland." Either WMMS is really pushing Cox - more so than Maxwell when he was there - or Cleveland radio listeners really like him or both. He's also doing the type of talk show Cleveland radio and its listeners are craving. We've been used to Rover, Maxwell and Triv and the type of talk shows they do. I do feel bad that Maxwell is getting the same promotional push that Rover, Triv and Alan Cox are getting. He may not win over everyone in Cleveland, but he at least deserves some respect.
 
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