Yikes. I agree, I think Fresh 102.7 is a more solid station, And a great idea, to hook the new generation of a/c listeners. Over time it would have paid off more I think.
The only reason I can think CBS would stay with KRock is that:
A) They're hoping for WRXP 101.9 to go under, catch their listeners, and then Maybe hope that if Sirius crashes, that they can somehow get Stern back on?
B) Or they say WLTW's numbers jump up so high in the PPM recently that they have given up, and consider it a lost cause to try and catch up.
*Sigh, Yet another flavor of the month at 102.7. Rock, Talk, Infomercials, Top 40, Blink 102, Classic Dance Mix, Fresh 102.7, Geez, why not just become one of those Variety University Public Radio Formats........ *Slaps head to face and realizes this was just done in Boston with "Radio You"
Seriously though, I guess an Amp Radio format might work,
---Personally I think they should leave Fresh 102.7 Alone, and switch 92.3 to either Alternative (like Krock 2), or If they wanted to be "mean" they could go after Emmis's back up HD2, and do Smooth Jazz. I just think that NYC is so saturated with Pop music music variants, that the numbers wouldnt be impressive due to oversaturation.
Have to admit though, When 102.7 did go Top-40 for that short time (before blink 102?) I did listen often, so who knows.