(my idea, may be slightly off-the-wall)
Kirk Bayne
Horrible comparison. Everyone knows that there is water in lakes and rivers and oceans. First graders know that! But people under 30... even under 40... who grew up on streaming and iPods and MP3's and now use Spotify and friends do not have radio as an immediate thought when in an emergency.People don't consider streams and rivers sources for drinking water in their everyday lives, but when they're hiking in the wilderness and become lost or stranded, they suddenly do.
But many never used radio, many more "graduated" from it to new media. And most under 40 never, never, ever, ever, used radio for news and information. To those generations, radio is "where they play songs with lots of commercials." It is not where they ever went for news as younger people, in a vast majority, don't seek news that way.I think you and some other regulars here are so discouraged about the public's declining radio use that you've made yourselves believe their preference for its superior entertainment alternatives in good times has somehow removed their memories of its utilitarian uses during bad times.
n = 3. And we don't know the age of the people. You are grasping for straws.I just don't think the situation is that bleak yet. Listen to...
And those without radios in the home (over a third) will not turn on a device they do not own. The first choice for anyone today is the web, then TV. A few will "remember" radio and most of them are in their 50's and beyond.Have you been paying attention to these threads?
I have written over and over about how the hurricane 8 years ago in Puerto Rico took out all utilities, all cellular, all TV and all but one of the 130 radio stations there. Power was out for nearly a week for some, over a month for many. Landlines took months to come back for most. Cellular came back in a few days in some areas, weeks and months in others. Cable TV was out for many months in areas that had it. TV stations came back with reduced power in a few days, with very limited coverage and few people had electric service to watch.They contain some personal accounts and multiple links to articles describing how vital radio was in the week or two post-Helene. One scenario at least two articles described was the fragile cellular networks imploding very early into the event, preventing emergency evacuation order texts from reaching people even as the disaster was getting started.
Yes, older people. Young people did not have radios. If they even knew their neighbors (out of my 6 nearest neighbors, I only "know" one well enough to chat with and have as an emergency contact). Anecdotal stories don't make up for the fact that people in the younger demographics like 18-34 use very little radio and some don't use it at all. It is not a top of mind source of information in any case as they never use radio for news... they use it for music and, maybe, for a fun morning show that "winds them up and gets them going in the morning".Another article I'll just partly quote, since I can't paraphrase it any better personally: "When cell service blinked out and thousands were left without power and water, people turned to radio.
And after the storm recovery period, they will not use radio any more than they ever did. And in the younger demos, they will be back to streaming music sources and, if they care about news, online news sources.Please check the links in those threads, including the Facebook video link. I believe you will be pleasantly surprised. People who had quit radio found it again in droves during and after Helene.
I skipped your pseudo-political dissertation as being irrelevant. The fact is, after this is over, radio listening will return to the exact same levels as before. And with declining radio revenue, stations will make further cuts in programming expenses and there will be fewer and fewer stations with any news staff at all.Initial panic always segues to somber alertness soon after, restoring that analytical state and the natural thirst for information that comes with it. One video that popped up on Youtube for me today actually said it took as long as 4 days to get temporary cell towers distributed. That's a lot of time to calm down, and a lot of radio listening in the process.
Gee, in the last three decades of my life, I can think of just a few cases where I immediately put on the radio: Northridge earthquake in 1994. 9/11 as soon as my American flight aborted right at take-off and I had my radio in my briefcase. Nothing since then. And I work in radio.We don't disagree on any of this part. My assertion when I began this topic was simply that people who no longer use radio for normal news/entertainment/talk are still sufficiently aware of its existence, today, to use it in significant numbers, as a lifeline, in emergencies, for emergency content, when the alternatives like cellular/cable all go out.
You are forgetting that EAS is like an upside down centipede. There are hundreds of government agencies and departments that can activate it but no central "EAS Master Control". EAS is a system, but not an organization.,In other words, I would have sooner told you augmenting EAS could re-endear former listeners to radio as I would've said SAME alerts could make TV viewers abandon stacked weather babes and colorful 4K weather maps for NWR's ashen robovoice forecasts when the weather was calm and people's cable service was up and working.
But if we take the 50 kw non-directional former 1-A clear channels ( 640, 650, 660, 670, 700, 720, 750, 760, 770, 780, 820, 830, 840, 870, 880, 890, 1020, 1030, 1040, 1100, 1120, 1160, 1180, 1200, 1210) all but one or two of those are profitable and still viable stations... although most have added an FM simulcast. One is the "landmark" station for the Grand Ole Opry, another (880 in New York) just went through a transition and maybe one more is borderline profitable.I think one way (and the only necessary way) to save AM radio would be for state and federal government disaster response bodies to just buy the best 50,000 watt flamethrower stations' tower sites once and only once their owners reached the point of choosing to surrender their licenses due to non-profitability. (Their studios/business offices would not be purchased.) Those government bodies would then contract with broadcast engineers to maintain and periodically test them -- possibly the same people who had always maintained them for their previous, private owners.
Again, in daytime hours, those stations don't cover much more than their immediate areas. Even in regions with huge ground conductivity, stations like WHO in Des Moines don't even cover all of Iowa in the daytime. And WSM in Nashville has a good signal only for maybe 80 miles or so around that city. It is not useful in Huntsville, AL or Knoxville or Memphis.Why do this? Simply so those sites' huge groundwave/skywave signals could continue serving the public during local/regional emergencies in areas not fully penetrated by FM. Basically, their transmitters would sit idle except for weekly tests, but during local/regional emergencies, local staffed FM stations would coordinate among themselves to decide which of their audio programs would get STL'ed to which of those AM sites, causing their 50,000 watt signals to come alive with "FM on AM" and fill in all the enclaves and valleys not reachable by actual FM signals.
Yet those stations with higher power are, today, the least likely to be available as they are, for the most part, profitable.In the end, the government would just be paying their (primarily standby) electricity bills, and for periodic inspections and maintenance. Otherwise, what happened to the rest of the AM band would be left to the free market.
Again, those stations are among the few AMs that are viable as stand-alone or FM-paired facilities today. They would be the last to go among all AMs.This idea makes double sense considering FEMA has already invested in many of these sites by fitting them with EMP proofed studios and backup transmitters. Perhaps the specific 50,000 watt transmitter sites the government could offer to buy -- when and if their owners no longer wanted them -- could be those FEMA hardened ones, plus any that are already serving as EAS LPs in their regions. (Any that are already LPs, the engineering community has already effectively declared their regions' "best" signals, anyway.)
Useless at night, too, from May through September in many areas because of atmospheric bangs and crashes from lightning near and far.And even then, you'd have limited night coverage and no day coverage at all over much of the nation. For example, the 50 kw station in Atlanta has daytime coverage that is viable for only the few surrounding counties nearest to Atlanta. It is useless elsewhere in the daytime.
I do have a (about 10 year old) hand crank AM/FM radio, the one in this sales/article looks interesting, I may get one.
Excellent vid, really. Thanks for posting this. Very pertinent to the discussion.From CBS Saturday Morning:
It's the only programming that seems to work, it would seem.Considering the programming offered -- nonstop one-sided "news" and talk program funded by the uber-wealthy, dollar-a-hollar preaching and ethnic programming (similarly endless suffocating non-English right-wing rants funded by partisan millionaires) -- it's not worth saving, IMO.
Progressive don't like to admit that liberal talk never worked on radio but they love to complain about conservative talk radio even though they had a chance to suport liberal talk and didn't.It's the only programming that seems to work, it would seem.
Y'know, like enough to keep the transmitter energized with juice...rudimentary things like that.
Progressive don't like to admit that liberal talk never worked on radio
Your point is well taken BigA, but I and the person I was responding to are referring to stations that must sell time to pay the bills.It depends on who you talk to. A lot of conservatives like to view NPR as liberal talk. At least when they're trying to defund it.
It isn't necessarily "liberal" talk. Talk radio wasn't always about politics, and ONLY politics, all day, all night, and one-sided.Progressive don't like to admit that liberal talk never worked on radio but they love to complain about conservative talk radio even though they had a chance to suport liberal talk and didn't.
That's what I've never understood about the appeal of right-wing talk radio. Aren't its listeners confident enough in their opinions that they don't need to have them regurgitated at them every single day on the radio? I'm liberal on more issues than I'm conservative, yet I never listened to Air America and only occasionally do I listen to NPR; most of my public radio listening is to musical programming. I try to stay informed on the issues that interest me, and once I've determined where I stand on those issues, listening to others make the same arguments on the radio is just about the most boring way to use radio that I can think of.It isn't necessarily "liberal" talk. Talk radio wasn't always about politics, and ONLY politics, all day, all night, and one-sided.
Sure, I may not have agreed with a "liberal" or "moderate" host, but it was always interesting to listen to.
Now, it's only a partisan echo chamber.
Owners know they can't sell Liberal talk but they can sell conservative talk.
It's business not politics.
That's what I've never understood about the appeal of right-wing talk radio. Aren't its listeners confident enough in their opinions that they don't need to have them regurgitated at them every single day on the radio?
You can say the exact same thing about cable news network MsNBC. They never have a pro Trump person on their network and I mean NEVER.That's what I've never understood about the appeal of right-wing talk radio. Aren't its listeners confident enough in their opinions that they don't need to have them regurgitated at them every single day on the radio? I'm liberal on more issues than I'm conservative, yet I never listened to Air America and only occasionally do I listen to NPR; most of my public radio listening is to musical programming. I try to stay informed on the issues that interest me, and once I've determined where I stand on those issues, listening to others make the same arguments on the radio is just about the most boring way to use radio that I can think of.
That's right, it's business.Your point is well taken BigA, but I and the person I was responding to are referring to stations that must sell time to pay the bills.
Owners know they can't sell Liberal talk but they can sell conservative talk.
It's business not politics.