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Say Goodbye to the AM Band

Would it work today?

Well, if I were a betting man and looked at many more stations (9 more than 20 years ago), lesser population, unsteadier farm economy, fewer farmers, fewer farm radio buys, fewer "local" stores, and people like "Fred" who "think" they live in the megaloplis 80 miles NW of this town and don't care about supporting "localism" as their parents did. WHO KNOWS? You might put the money in the bank, have less risk, less stress and do better than my successor. WHO KNOWS? I wish him the very best.

The 3 states you mentioned are "rural" and VERY liveable places, yet rich enough to make an am a good investment; WGN (my personal favorite), WBBM, WTMJ, WISN, WHO, WMT, KDTH, and a few others still have that "traditional" news/full service/pop culture sound.

Hey, until I got the sale price, a family member (not in radio) who lives in the megalopolis only degraded me as a "hick." Now he calls me and his sister (my wife) the "rich hicks."
 
tjthedj said:
Hey, until I got the sale price, a family member (not in radio) who lives in the megalopolis only degraded me as a "hick." Now he calls me and his sister (my wife) the "rich hicks."

Smart rich hicks, too.

I am fascinated to see Jim Ingstad buying back the Fargo cluster from Clear, most of which he sold to them for more money than he is paying today. Clear can not make a go of it with the corporate overhead, big-market benefits programs, etc. Yet I will bet the new owners do better radio for less money and make a good income while improving the market radio quality immensely.

I do wonder what stations like WNAX, KRVN, etc. are doing to replace the farm revenue. I remeber when WNAX regularly advertised in Broadcasting with the "Big Aggie" gal riding the tractor across a map of the Dakotas.

Again, a tip of the hat for knowing when to fold 'em. Maybe I should be asking you to manage my investments... ;D
 
OldGringo said:
Again, a tip of the hat for knowing when to fold 'em. Maybe I should be asking you to manage my investments... ;D

Timing is everything! But you really can make a decent living in small market radio.... ;)
 
Sorry if I'm a little late getting into this:

I've been working in small market radio going on 25 years now and we still do all the corny stuff a lot of the posters complain about, obits (there was quite a storm of protest a few years back when the obits were moved from the top of the newscast to the end!), school lunch menus (in our case Mama Bear wanted to know if they were having something Little Bear would eat otherwise she'd pack a pb&j and a banana- he's grown up a bit since and will eat most anything they offer now), lots of local news and interviews-come look at the public file someday. This small market is a city of 35,000/county of 60k where most folks are born here, live here and ultimately - after 80 or 90 years - die here; so most everyone knows everyone within about 3 degrees of separation (I know someone who knows someone who knows the person mentioned on the obits/news). In the old days (Before the HIPPA regulations) we did hospital admissions. Additionally we utilize the website for much the same purpose with loads of pictures and stories of local people and happenings.

I am led to assume that most of you here live in a large metropolitan area where this sort of programming would not fly since degree of separation between you and the mentioned would be much higher.

As for the idea of moving the small market AM's to FM:
We have one FM and two AM's. the idea of moving the two AM's to an expanded FM band (76-88) would render the current facilities worthless: The new solid state 1 kw transmitter-upgraded about 4 years ago, the optimod 9200 and that 150 foot tower (quarter wave at 1480) would have to be replaced entirely with a taller tower to get the same range (about 30 miles daytime). Not to mention having to move to a frequency that no current radio can pick up!
And if I understand the concept we'd have to cram 116 channels into 12 mhz reducing the bandwidth into less that half what he current FM's use. Ludicrous!
 
I grew up in Chicago and eventually bought a station (1kw daytimer) in the town where I attended college, a city of 6000 inn a county of 25,000 (culture shock plus). Most of the big city signals were available there, but we LOCALIZED everything (when the mayor farted it was on the news behind the interstate fatality) and had both ratings and financial success, enabling us to eventually buy 3 other stations and sell them all.
 
Drew1480 said:
As for the idea of moving the small market AM's to FM:
We have one FM and two AM's. the idea of moving the two AM's to an expanded FM band (76-88) would render the current facilities worthless: The new solid state 1 kw transmitter-upgraded about 4 years ago, the optimod 9200 and that 150 foot tower (quarter wave at 1480) would have to be replaced entirely with a taller tower to get the same range (about 30 miles daytime). Not to mention having to move to a frequency that no current radio can pick up!
And if I understand the concept we'd have to cram 116 channels into 12 mhz reducing the bandwidth into less that half what he current FM's use. Ludicrous!

I am a self confessed fan of local radio. I've spent most of my life living in Top 6 markets, and I've traveled extensively all around the world. I live in a rural area by choice. I think a lot of other people do too. There is a place for local and down to earth radio as you describe. It might not float in Philadelphia or NYC, but most small towns really welcome a radio service they can call “their own.” The station doesn't have to be anything fancy. Just do good broadcasting and be an important part of your community. That will do it. AM can, and traditionally has done a good job of that.

Recently, the NAB as advocated FM translators for small AM stations. I'm not sure what they have been smoking... It certainly contradicts what they have been saying for years about the FM band being too crowded.

But, never mind that. I am a fan of local radio; I think this might actually be a good idea, if someone can figure out where to put the new stations. That's the rub. It seems odd to me that NAB vigorously opposed LPFM, which really is "local radio," but now they want local radio to have FM translators. That seems quite out of character.

The FM band is pretty crammed full of stations, even in rural areas. There is plenty of available space in rural Wyoming and Montana, but more populated states will have trouble accommodating any more stations, even at very low power. If you are going to do it, the logical place to put some of these things is in an expanded FM band now occupied by TV channel 6.

Not too many channel 6 TV stations are planning on exercising their option to return to their analog channel when, in a couple of years, DTV becomes all there is. Working from a "greater good" point of view, I think the FCC should force the Channel 6 occupants to keep their current UHF DTV channels, and reopen those old frequencies for radio. I know that the TV station owners won't be pleased, but realistically about 80% of TV is delivered to homes via cable or satellite. It really doesn’t matter what channel they actually broadcast on. Only a small minority views TV broadcasting off the air so it should have little impact to most people

The real down side for the former Channel 6 TV station is in their electric bill. It takes more power to go the same distance on UHF as it does on VHF channels, but their new digital transmitters are much more efficient than their old analog counterparts, and it does not require as much power to get an acceptable digital signal. It may be a wash.

For the proposed AM to FM translators, and any other new services that the additional bandwidth might allow, there would at least be a place to go. If they can't be accommodated in the conventional band, each small AM station would get a free expanded band frequency. You would also keep your existing AM channel as it is, in glorious analog. There would be nothing lost. As you point out, right now, nobody in this country has a radio that can pick up TV channel 6. Nobody has an IBOC radio either, so we are starting from more or less the same point. An analog expanded band FM radio would be cheap. So far IBOC radios are quite expensive.

Actually, now that I think of it, I have a radio in my bathroom that does pick up TV, including Channel 6, so I'll bet there are more than a few radios out there. In any case, there is a ready supply of these things. Japan and other countries use the lower frequencies for broadcasting right now, so it is just a matter of importing the radios. They are not cost prohibitive. They are priced about like a conventional radio, model for model. You could probably afford to use them as station give-aways. A $10-20 radio a day for a few months shouldn’t break the bank, but it would get some good buzz going in your community.

Nobody would force you to use the FM frequency if you don't want to, but I can't imagine why you wouldn't. Assuming you already have some kind of tower, a 300-watt FM transmitter, an antenna and some feed line can be bought in the vicinity of $5000. If you want to go First Class, it might represent a $10,000 investment. In any case, it is a fraction of what IBOC would cost, and I believe would deliver a lot more 'bang for the buck" for both the broadcaster and the listener.

It could work.
 
OK! I'm convinced! We can keep the AM band. Actually, I'm rather astonished that AM seems to have the interest and profit potential. I guess us old folks can still learn a few things our many experiences haven't yet taught us. I officially rescind my opinion on AM radio. Thanks for the opinions! :D
 
Anyone who would want to get into radio today would be wise to spend some time at a great local station like the ones mentioned in these posts. That is real radio, guys. The obits, swap shops, home town sports, you can't beat it for fun and community service. Having people drop by with their lost dog announcements KNOWING you can help them is just a beautiful thing about local, small market radio. Give me a nice 1kw fulltimer, and man I would be in heaven. When my wife and I travel around doing our road trips, I don't even touch the FM band (I know whats there, already!) but I punch up and down the AM dial in search of a great little station reading obits. Probably one of the best local stations around is here in Oklahoma. WBBZ (in a state where all the stations have "K" call letters!!) in Ponca City in the northcentral portion of the state. Great little station, been around for ages. You can listen online. I've loved AM radio since the very beginning of my career and really, have never found or heard anything better. For those of you who have owned these great little AM's, hats off to you from Oklahoma!!
 
Radio55 said:
Anyone who would want to get into radio today would be wise to spend some time at a great local station like the ones mentioned in these posts. That is real radio, guys. The obits, swap shops, home town sports, you can't beat it for fun and community service. Having people drop by with their lost dog announcements KNOWING you can help them is just a beautiful thing about local, small market radio. Give me a nice 1kw fulltimer, and man I would be in heaven. When my wife and I travel around doing our road trips, I don't even touch the FM band (I know whats there, already!) but I punch up and down the AM dial in search of a great little station reading obits. Probably one of the best local stations around is here in Oklahoma. WBBZ (in a state where all the stations have "K" call letters!!) in Ponca City in the northcentral portion of the state. Great little station, been around for ages. You can listen online. I've loved AM radio since the very beginning of my career and really, have never found or heard anything better. For those of you who have owned these great little AM's, hats off to you from Oklahoma!!

The problem is these little gems are getting harder and harder to find. Even the good local operators can't seem to afford to be live around the clock. Outside of morning drive they plug into a satellite feed which isn't very local.
 
Well, you are absolutely right, Mike. The pickins' are getting harder to find. But there are some opportunities. Lots of radio guys are into sports, and small market owners are always interested in speaking to someone who can call a great football or basketball game. Local sports is a big money maker in small markets, and a really great play-by-play person could do some fun work in a small town. Another avenue is news. Local news is important in small market radio too. It really is the only way a small station can play against any nearby competition. These stations usually have a regular local newscast on the air, particularly after Paul Harvey at noon. And there are always remotes and live cut-ins on the weekend. Small stations, sadly, are mainly programming satellite (Jones Network, etc.) these days, but many of these stations are still live some of the time, so I would encourage interested radio folks to give it a go.
 
Fred:

Some of the statements you've made in this thread are so far from reality that I don't really know where to start. It shows obviously that you do NOT know anything about local small-town radio. I happen to own two little-bitty 1kW radio stations, and I am offended by the fact that you seem to believe we do nothing to serve our community. There are less than 40,000 people in our county, but those people deserve a local media voice. My little "local boonie" stations are the most-listened-to stations in our town, despite the fact that listeners can choose from at least a half-dozen signals from nearby Knoxville. I give them the information they can't get anywhere else, period, and my stations do not sound like "boonie stations". I'd challenge you to call into the morning show on one of my stations and assert that "nobody listens except the owner's friends". The net result will prove that either I have a whole lot of friends I don't know, or that people really DO listen.

The "local garbage" you talk about are oftentimes the reasons people listen. School lunch menus? Who needs them? The parents driving their children to school. But they should look on the internet, you say. Well, guess what...some of these folks live an hour from town, and can only get dial-up internet at home. Who has time to fool with that when you are getting three kids ready and off to school? And obituaries? Talk about bad radio! Well five times a day, when we air them, you can stick your head out the door in our town and hear a collective "clicking". That's the sound of everybody tuning in to listen. Miss airing the obituaries once and see how many times the phone rings. Still think nobody listens? Venture on down to our mall one night when we are doing a live remote and watch us pack the place. What we like to listen to in Small Town America may not represent what you believe to be great radio, but Fred, we love it, and it is good for our community. So often, I've seen you stand up for Air America. Well guess what? We people in the boonies have as much right to hear what we want on the radio as the left-wing nuts do. The only difference? I'm not going bankrupt doing it.

As for the discussion about what formats won't work on AM, I can assure you that if you program it well enough, young people WILL listen. I program one of my AMs with Hot AC, and it's our most popular station. Again, this is despite the fact that a Knoxville station with the same format can be heard well in our community. The average caller to our morning show is around 32. Yes, Fred, younger people DO listen to AM.

Indeed if you think AM is dead, then you obviously don't know much about the radio business. My stations do very well, both from the perspective of listeners, and from a financial perspective. On at least one occasion per week, our stations are sold out. And no, this isn't "dollar a hollar" spots. Simply put, we are successful because we offer good, relevant programming, and a good value to our advertisers.

Before you make an absolutely insane assertion like that our 'boonie stations' should be turned off, you better step back and do a reality check.
 
Hey Broker, I'm with YOU.

We did a pretty "straight" local information morning show, with tons of local name dropping, and ALL the stuff Fred hates, like local (and celebrity) birthdays and anniversaries, pet patrol, church calendar, a song by a LOCAL artist (maybe granny playing "Always" on the piano), prices at 12 local grain elevators (who paid for having their price on the air), and more stuff that would BORE Fred (but that WLS or WGN 80 miles distant do not do). We also had the "name of little town" news from 5 different small towns each day so they could get their own "local news" - even if it was "Joe Smith got a new Ford Truck last week" or Father Joe came back from his trip to the Vatican." People WANT to hear that stuff. Believe me. Look in ANY local newspaper.

Just before our 7:30-8:30am NEWSCAST before the triple spots there at premium rate and the (sponsored) menus before the sponsor billboard (mentioning all 8 news sponsors) we played a top 5 song (oftentimes stolen from AT40 - which had 6 local sponsors on Saturday) and I can tell you (from what the school kids that worked for me said) EVERY school bus had my local AM on - and not Larry Lujack (then) on WLS.

By the way OUR "SPORTS BOOSTERS" ALL SOLD BY PHONE (by a 62 year old lady who could hardly walk) for 4 local high school teams netted us over $2000 per month.

Fred, in small-town America, I guarantee that YOU AIN'T UBIQUITOUS -not even a little.
 
I'm with "Broker" too. It was a most eloquent post that really summed up what small town radio is all about. Thank God that stations like that still exist!
 
Small Town, Big Time

Possibly the best example of small town radio that people from big cities might be familiar with is Prairie Home Companion. No, most small town radio stations don't do a live variety show. But, most small town radio stations server THEIR audience.

There was a time when that's what radio was all about, serving YOUR audience. Programming was tailored to the community. The radio station was involved in the activities that mattered to the community. A few stable voices anchored the station, and a variety of talents came and went on their way up or down the ladder of success.

Now, we have corporate giants who shoehorn cookie-cutter formats onto rural radio stations and target them toward the nearest metroplex. Syndication and voice-tracking have replaced local talent, and local audiences have tuned out. Meanwhile, this "rimshot" gets a 1.0 share in the big market, and management is annoyed that it isn't making money.

The house of cards created by the likes of Clear Channel (and others) is quaking. CC is quietly starting to sell off smaller markets, sometimes at a loss. Their fear is the coming of wireless Internet radio. Suddenly, they won't be able to create de facto monopolies by buying up the full-coverage stations in a market. They'll be forced to compete with some smart radio people who don't have - or need - deep pockets to put an Internet radio station on the air. It will be interesting to see how corporate content competes with live and local in the long run.
 
Having been born and raised in the Los Angeles area I had little clue what real local radio was all about. I had an idea and it was a negative one. But for several months I worked as a board op/newscaster/production person for an AM station in a rural Kansas town and it was a real education to put it mildly.

There was no pre-packaged format but eclectic with chunks of time allocated to a talk show, a music program, farm reports, a trading post and news. All locally produced. Local sports and a church service was also part of the mix. The townsfolk loved the station and listened regularly even though there were FM stations in neighboring, larger towns. Locals felt at ease calling in or coming by with news (births/deaths, etc.). Because the station owner/manager personally knew all of the businessmen in town they naturally would advertise on his station. It was clear that the locals had a real relationship with the station.

Now it would have been easy for a 'city guy' like me to sneer and dismiss that AM station as corny but I actually came away envying the town. I wished we had something like this back in L.A. and it really caused me to despise these media conglomorates with their marketing and programming "suits" for taking that away from the urban areas and reducing our communities to "markets" with pre-packaged formats that are routinely "flipped" when audience numbers aren't high enough.

One regular poster on this board who shall remain nameless once said that a radio station's first obligation was to it's advertisers (and by inference, itself) but the owner of this AM station in Kansas put the community first and I think the locals sensed that. The advertising dollars followed and the station made money.

db
 
The "hometown" format couldn't work in a top 25 market, at least not in English or Spanish. The primary all-news or N/T station fills that role. Most stations running languages other than the two major ones do pretty much the same thing as a rural AM, because they're really small/mid market stations serving the neighborhoods where their language is spoken.
 
"The "hometown" format couldn't work in a top 25 market"

I see your point, but I'm not sure I fully agree. WGN, Chicago does a fine job with the news, phone calls from listeners, and humor. You can't get any more local. When bad traffic occurs, they tell you. Bad, weather, fires, etc. Listeners feel they have a "relationship" with the on-air talent.

Of course you can't have obituaries there (unless local celebs die and they have even done "on-air" wakes on wgn).
 
AM is Alive and Well

Once again, it's all about serving the audience. In a small town, your have at most 2 degrees of separation. If somebody dies, it's somebody you know, or somebody who's related to somebody you know. The impact on lives is more palpable. So, obituaries are of general interest.

In a large city, there are more degrees of separation. For most people, an obituary is 20 seconds of "who cares", unless a celebrity is involved. So, you don't do obituaries. You DO focus on what's important to the people who live in that city. Sometimes, national issues are important, and syndicated programming works. That ONLY happens if there's enough local content to give the national content context. Look at major markets. There are radio stations that are nothing but syndication. Usually, their sole purpose is to take a piece of audience from the dominant news/talker, which is predominantly local. Live and local wins, usually by a lot, because they serve the LOCAL audience.
 
I've been involved in a whole lot of debate about "first priority being the advertiser". I have a somewhat different view when it comes to that subject. My stations stay pretty close to sold-out, so we have to take care of our advertisers, and we have a whole lot of them to take care of. They pay our bills, and provide a good living for me, so we certainly can't have a "to heck with the advertisers" attitude.

HOWEVER, I believe personally that by serving our community and listeners with my stations, I am, in effect, directly looking out for the interest of our advertisers. If I make the community happy, then they listen to my stations. If they listen to my stations, then they hear ads from my advertisers. Since I understand what good production means, the listeners who hear the ads then go buy something from the advertiser. It's all one big circle. I feel that I can't properly serve my advertisers without first serving my listeners and community.

To me, radio, when done properly, is simply about giving people something they can relate to. That could be their favorite music, news from their community, or the games of their favorite college basketball team. People want to have something they can call "their own", in my opinion. I am certainly no expert in programming. However, I feel like I do know my community pretty well, and so long as I serve my community, and give my neighbors something they can relate to, I feel like I've provided "good radio". Just because we play obituaries and Tradio, though, doesn't mean our stations have to sound bad. I believe my Hot AC station sounds as professional, if not more so, than any big-market station. We have jingles, professional imaging, and award-winning commercial production. It just happens that those jingles and expensive imaging are sometimes wrapped around Tradio, where Chester from up the river is trying to sell his bear-dog puppies.

Indeed, I think the folly of corporate radio is that they have lost touch with their communities. They convene focus groups and spend more money on research than most of us could imagine. The result? Four of five flavors of, pardon the frankness, homogonized crap. Programming decisions and playlists are often made by folks who have never even been to the market where the station is. Is it any wonder they are whining and crying about increased competition? No wonder...if I want homogonized crap, I'll get it from my iPod. If I want local news and weather, or if I want to hear real radio personalities from my community, or my neighbor calling in to joke with said personality, I'm going to turn to local radio.

I personally do not own an FM station...I only have two small AMs. It's not that I haven't tried...but with all the move-ins in nearby large markets, I can't beg, steal or borrow an FM frequency for my town. Just imagine, though, if Fred's assertion came true and I had to turn in my licenses. Where would my community turn when there's severe weather, or when it's time to so the Radio-Thon for the Rescue Squad? To the super-powered stations Fred wants? Doubt it...
 
Broker,

You are my hero. God bless local radio. I left the business in 2005 after 35 years, but there is NOTHING, NOTHING, like the great local AM stations Broker is talking about. You guys who run these great little stations are REAL broadcasters doing REAL radio.

Good luck to you all.

Radio55/Oklahoma
 
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