The number 1 biller in Selma is WALX. Alexander takes more $ out of that market than all others combined - now that ConFuzion has pissed off the market. Make no mistake about it, in markets like Selma, personal relationships count! Mike Reynolds, attempt to distance himself from his home town market while trying to be a "big boy" in Montgomery, will not be forgiven so quickly. I believe this will go down as one of the biggest blunders in Alabama broadcasting history when all is said and done. Oh, and yes, a million and a half is the number floating around the market - not just for the transmitter site, but studios in Montgomery, sales staff in Montgomery, staffing, marketing, and other overhead. How long can a company run at a loss before they run out of reserves? I don't know. Only Mr. Mike can answer that.