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SOMEONE SHOULD CONSIDER CREATING A MUSIC STATION FOR SENIORS 50 AND OVER

Hi, I'm a radio listener from Northeast Philadelphia. Someone here in Philadelphia should seriously consider creating a station or HD station of either a singers and standards format, a 50's and 60's oldies format, or a lite oldies format, because I notice only the classical music format is being used in this market on both WHYY-FM, and on WPEN FM HD2. When I was down the shore I found all (3) of these formats on (8) different stations. Down the shore I found (8) stations to listen to catering to Senior Citizens over the age of 50. Here in Philadelphia, I could only find (1) station, WDAS am 1480 which caters to probably all age groups, but their transmitting signal can only picked up all over the city only during the day. At night they can only be picked up in North, West, and South Philadelphia only. They are not allowed to send their signal to Northeast Philadelphia at night. The point I am trying to make here is, this market (Philadelphia) has nothing to offer people over the age of 50 for music. This is why I am suggesting someone should create an over the air station catering to a format people over the age of 50 would want to listen to, such as the formats I just mentioned above. Ever since we lost WHAT AM 1340 to spanish programming, their is absolutely nothing for people over the age of 50 to listen to here in Philadelphia, unless you have a super strong radio that can pick up the severely weak transmitting signals of WBNJ FM 91.9 , or WVLT FM 92.1 . There is now a void here in Philadelphia. Four formats are missing here in this market : Easy Listening, Singers and Standards, Lite oldies, and 50's and 60's oldies, Don't get me wrong, I know these formats I mentioned above are available on internet radio, but there nothing better than hearing able to hear them on a radio over the air in your own radio market, and in this case we're referring to Philadelphia. All I'm asking is that someone should consider creating an over the air station of something senior citizens over the age of 50 can appreciate, such as the formats I mentioned above. Tell me something, what does classical music have to offer a listening audience that the formats I mentioned above don't? How is classical music making money that the formats I mentioned above would not? In short all I'm saying is how about putting a station here in Philly like either of the following: WMID AM 1340- Atlantic City, WEZW FM 93.1- Wildwood, WHLI- AM 1100 Hemstead, N.Y. or WOBM-AM 1160 AM Toms River. These stations were fantastic when I was listening to them down the shore. Philadelphia needs to get on the ball and start offering much better programming, especially for Senior Citizens over the age of 50. At least over the internet thank god, I can hear the Johnathan Schwartz show on New York's WNYC-FM every Saturday and Sunday from 12 noon to 4pm. It would be great if a program like this could be carried here in Philadelphia. I listen to this show religiously every weekend without fail. I just love it.
 
Have you tried WRDV-FM/WLBS-FM? The format is varied, but geared to an older demographic. My Beautiful Music program on Friday nights is the only one in the Tri-State area and I had a listener call Friday night who was in in 20's, but more of the listeners are people past 50. The Big Band programming during the week the same. The weekends with rock and doo wop, a younger group of listeners, but still older than the demographics that the advertisers are after. The station has been on the air for over 30 years and is listener supported. 89.3 from Warminster/Hatboro, 107.3 from Philadelphia, 97.1 Bensalem, and 91.7 Levittown. Check out the website, www.wrdv.org
 
Whether the agencies like it or not, the sheer number of upper demo folks in the next ten years is going to be massive.
To ignore these folks is pure madness because of the amount of disposable income they have.
 
A 50's 60's based oldies format, a soft AC(like WFEZ in Miami or WDUV in Tampa)or a standards oriented station would be most welcome in Philly or most markets. Yes, I know the demos would be high, but isn't their room for at least one of these stations in every market? As the above poster mentioned, a lot of this music is available over the Internet, but it sure is nice to hear it on over the air terrestrial radio.

There are so many AM stations that could benefit from an older skewing format. Of course, the problem is people under 50 don't exist, as far as the agencies go. There is a whole lot of us out there.
 
Seltzer said:
Whether the agencies like it or not, the sheer number of upper demo folks in the next ten years is going to be massive.
To ignore these folks is pure madness because of the amount of disposable income they have.
Yes, and also, they make up that segment of the population who's more inclined to listen to an old-fashioned regular over-the-air radio in the first place. There's a bit of an irony to be found in advertisers going after the technologically savvy younger crowd walking down the street like zombies with their hand-held devices wired in to some alternate universe.
 
towernews said:
Hi, I'm a radio listener from Northeast Philadelphia. Someone here in Philadelphia should seriously consider creating a station or HD station of either a singers and standards format, a 50's and 60's oldies format, or a lite oldies format, because I notice only the classical music format is being used in this market on both WHYY-FM, and on WPEN FM HD2. When I was down the shore I found all (3) of these formats on (8) different stations. Down the shore I found (8) stations to listen to catering to Senior Citizens over the age of 50. Here in Philadelphia, I could only find (1) station, WDAS am 1480 which caters to probably all age groups, but their transmitting signal can only picked up all over the city only during the day. At night they can only be picked up in North, West, and South Philadelphia only. They are not allowed to send their signal to Northeast Philadelphia at night. The point I am trying to make here is, this market (Philadelphia) has nothing to offer people over the age of 50 for music. This is why I am suggesting someone should create an over the air station catering to a format people over the age of 50 would want to listen to, such as the formats I just mentioned above. Ever since we lost WHAT AM 1340 to spanish programming, their is absolutely nothing for people over the age of 50 to listen to here in Philadelphia, unless you have a super strong radio that can pick up the severely weak transmitting signals of WBNJ FM 91.9 , or WVLT FM 92.1 . There is now a void here in Philadelphia. Four formats are missing here in this market : Easy Listening, Singers and Standards, Lite oldies, and 50's and 60's oldies, Don't get me wrong, I know these formats I mentioned above are available on internet radio, but there nothing better than hearing able to hear them on a radio over the air in your own radio market, and in this case we're referring to Philadelphia. All I'm asking is that someone should consider creating an over the air station of something senior citizens over the age of 50 can appreciate, such as the formats I mentioned above. Tell me something, what does classical music have to offer a listening audience that the formats I mentioned above don't? How is classical music making money that the formats I mentioned above would not? In short all I'm saying is how about putting a station here in Philly like either of the following: WMID AM 1340- Atlantic City, WEZW FM 93.1- Wildwood, WHLI- AM 1100 Hemstead, N.Y. or WOBM-AM 1160 AM Toms River. These stations were fantastic when I was listening to them down the shore. Philadelphia needs to get on the ball and start offering much better programming, especially for Senior Citizens over the age of 50. At least over the internet thank god, I can hear the Johnathan Schwartz show on New York's WNYC-FM every Saturday and Sunday from 12 noon to 4pm. It would be great if a program like this could be carried here in Philadelphia. I listen to this show religiously every weekend without fail. I just love it.



Let me tell you Tower, you'd be shocked how many people below the age of 40 listen to my show, all the way down to the late teens. It's all a lie that 1950's and 60's music is for the old crowd. This myth was create by the corporate stations to condone playing all the crap that is played today, because if they stopped, no more payola from the corporate labels.
 
It's amazing how many college aged folks like 50's rockabilly. Trouble is, they no longer listen to the radio.
 
You think radio is bad here in Philly, I went to Vegas, wow,what a dead zone. All I heard was Sports Talk, Spanish programs, Christian Programs,Hip Hop and Rap, with a Top 40 thrown in.Was talking to some people around the pool, they we're disgusted at how bad their market was, and these folks we're in their 30's, they we're scanning the dials for some Motown.
 
doowopvault said:
You think radio is bad here in Philly, I went to Vegas, wow,what a dead zone. All I heard was Sports Talk, Spanish programs, Christian Programs,Hip Hop and Rap, with a Top 40 thrown in.Was talking to some people around the pool, they we're disgusted at how bad their market was, and these folks we're in their 30's, they we're scanning the dials for some Motown.

Vegas is a town filled with casino-visiting tourists and none of them are listening to the radio.
 
[T]hese folks we're in their 30's, they we're scanning the dials for some Motown.

What he doesn't tell you is that this happened in 1980. :D


Vegas is a town filled with casino-visiting tourists and none of them are listening to the radio.

Wow. And what about the other nearly-two-million people living in the Greater Las Vegas metro? I suppose they be damned. Shall I assume you work in what's left of the terrestrial radio industry? That would explain so much.

If the comment was made in sarcasm, please accept my apologies for having missed the intention.
 
Seniors over 50? 51's a "senior" now?

There are hundreds, perhaps thousands of wonderful listening choices that I'm sure folks aged 50 or better will enjoy. Just a few that are on my phone, in no particular order:

WLNG.com
1.fm - '50s/'60s
181.fm - '70s
181.fm - Good Time Oldies
181.fm - Highway 181 (Classic Country)
181.fm - Lite '80s
HyLitRadio.com
95-PEN
IRadioPhilly - Bandstand
IRadioPhilly - Martini
AM 1220 WQUN
Breeze AM
Philly Gold Radio
"WNAR-AM"

Simply searching "Philadelphia" on the Shoutcast application can turn up oodles of hidden gems as well from time-to-time.

Terrestrial radio is quickly running out of generations on which to relieve itself. Once the youngest Boomers turn 55, the remnants of Big Radio will likely find themselves again in a position to innovate. Despite this, most however won't.

I no longer have sympathy for folks who complain about having nothing worthwhile to hear when they, like Stockholm Syndrome-suffering kidnappees, choose to limit themselves to the ashes of AM and FM.
 
George Brusstar said:
[T]hese folks we're in their 30's, they we're scanning the dials for some Motown.

What he doesn't tell you is that this happened in 1980. :D


Vegas is a town filled with casino-visiting tourists and none of them are listening to the radio.

Wow. And what about the other nearly-two-million people living in the Greater Las Vegas metro? I suppose they be damned. Shall I assume you work in what's left of the terrestrial radio industry? That would explain so much.

If the comment was made in sarcasm, please accept my apologies for having missed the intention.




No, George, almost two years ago.
 
George Brusstar said:
Seniors over 50? 51's a "senior" now?

There are hundreds, perhaps thousands of wonderful listening choices that I'm sure folks aged 50 or better will enjoy. Just a few that are on my phone, in no particular order:

WLNG.com
1.fm - '50s/'60s
181.fm - '70s
181.fm - Good Time Oldies
181.fm - Highway 181 (Classic Country)
181.fm - Lite '80s
HyLitRadio.com
95-PEN
IRadioPhilly - Bandstand
IRadioPhilly - Martini
AM 1220 WQUN
Breeze AM
Philly Gold Radio
"WNAR-AM"

Simply searching "Philadelphia" on the Shoutcast application can turn up oodles of hidden gems as well from time-to-time.

Terrestrial radio is quickly running out of generations on which to relieve itself. Once the youngest Boomers turn 55, the remnants of Big Radio will likely find themselves again in a position to innovate. Despite this, most however won't.

I no longer have sympathy for folks who complain about having nothing worthwhile to hear when they, like Stockholm Syndrome-suffering kidnappees, choose to limit themselves to the ashes of AM and FM.




Tell me George, what can listeners do that are low income, who cannot afford a Computer? and the way the economy is today, with more and more people falling into poverty, or having to take part time jobs, on unemployment or having their unemployment run out, seems to me terrestrial radio should be giving people more choices, to win listeners back.
 
Tell me George, what can listeners do that are low income, who cannot afford a Computer? and the way the economy is today, with more and more people falling into poverty, or having to take part time jobs, on unemployment or having their unemployment run out, seems to me terrestrial radio should be giving people more choices, to win listeners back.
[/quote]

The problem there is that the people you mentioned don't have the income. The ad buyers want to target people with money. They could care less about those without or with low incomes.
 
George, one station you forgot to mention playing 'oldies' is www.oldiesradio1620.com, with a playlist running from 1948 thru now! We recently added songs by the Dovells and Charlie Gracie that were done in 2012 but fit into the oldies format nicely. 50 and above is a forgotten crowd now, we don't have money to spend, at least thats what these 'kid' exec's at agencies and programmers think. They need to get with the program.
 
I don't get this thread about being over 50 and have nothing to listen to. OK if maybe you can't stand to listen to anything recorded after 1975 it might be true. But there are still some current songs that a person over 50 can enjoy, like Call me Maybe by Carly Rae Jepsen, most of Adele's songs. Plus there are still many stations playing oldies, if you are in your 50s/60s now you were young in the 1980's and I still here tons of 80's music on the radio. Plus what about talkradio, we are in the prime age for listening to talkradio. Even sportstalk, you mean to tell me that people in their 50s and 60s don't watch sports and aren't interested in hearing folks talk about sports? What about news? In fact most people in their 50's now didn't listen to doo wop and 50's music.
 
I'm 63 and I do listen to many internet stations that play 50's through 70's music, but I do miss not having that music to listen to on over the air radio,with a few exceptions. I do listen to quite a bit of news and talk stations, so there is quite a bit to listen to if you are over fifty.

I just wish there were more stations like WHLI and WHLD,among others who do play music that older people enjoy. There are so many wasted AM frequencies and it would be nice to have that alternative.
 
doowopvault said:
You think radio is bad here in Philly, I went to Vegas, wow,what a dead zone. All I heard was Sports Talk, Spanish programs, Christian Programs,Hip Hop and Rap, with a Top 40 thrown in.Was talking to some people around the pool, they we're disgusted at how bad their market was, and these folks we're in their 30's, they we're scanning the dials for some Motown.
Actually Las Vegas has an FM standards/oldies station, K-Jewel, 104.7, also streaming.
http://www.kjul1047.com/

And yes, in Philadelphia you are NOT a 'senior' until you hit 62 & can ride SEPTA for $1.00, THEN it's official! lol
 
John1 said:
doowopvault said:
You think radio is bad here in Philly, I went to Vegas, wow,what a dead zone. All I heard was Sports Talk, Spanish programs, Christian Programs,Hip Hop and Rap, with a Top 40 thrown in.Was talking to some people around the pool, they we're disgusted at how bad their market was, and these folks we're in their 30's, they we're scanning the dials for some Motown.
Actually Las Vegas has an FM standards/oldies station, K-Jewel, 104.7, also streaming.
http://www.kjul1047.com/

And yes, in Philadelphia you are NOT a 'senior' until you hit 62 & can ride SEPTA for $1.00, THEN it's official! lol





Well, John, that proves my point. Plus....as with Oldies 98.1, what they call "Oldies" is up for debate!!.
 
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