SOMEONE SHOULD CONSIDER CREATING A MUSIC STATION FOR SENIORS 50 AND OVER

[stevations]

I would think in Las Vegas you could see Tom Jones and some of the greats of yesteryear live? America's Best Music format is heard in many cities which is just what some people are looking for....they play Neil Diamond and a lot of 70s soft rock oldies with some Tony Bennett type music. I guess the AM stations in Wilmington DE don't have anything like this? I am not in the Philly area anymore. Probably smooth jazz WJJZ is long gone.

 

[MikefromDelaware]

You are correct, AM 1290 that used to play Standards, had pretty good ratings (55+), but no advertisers. So now AM 1290 is WWTX 1290 the Ticket, airing Fox Sports Radio Network programming, plus local sports action from U of Del, local high school sports, Balt Orioles and Ravens.

WWJZ smooth jazz is gone too.

 

[klutch00]

I'm 63 and I do listen to many internet stations that play 50's through 70's music, but I do miss not having that music to listen to on over the air radio,with a few exceptions. I do listen to quite a bit of news and talk stations, so there is quite a bit to listen to if you are over fifty.

I just wish there were more stations like WHLI and WHLD,among others who do play music that older people enjoy. There are so many wasted AM frequencies and it would be nice to have that alternative.

Being that AM is likely the only viable alternative in most cases for 55+ listeners (outside of 'senior rich' environments like Florida), some innovation will be necessary. I might suggest that alternative sources of income be considered. This could include donations and having the station sponsor events; such as a dance, concert and/or car show. I also might strongly suggest that a standards station today also play appropriate music from more recent artists.

 

[doowopvault]

You are correct, AM 1290 that used to play Standards, had pretty good ratings (55+), but no advertisers. So now AM 1290 is WWTX 1290 the Ticket, airing Fox Sports Radio Network programming, plus local sports action from U of Del, local high school sports, Balt Orioles and Ravens.

WWJZ smooth jazz is gone too.

You touched on something that no one caught,you mentioned that AM 1290 had pretty good ratings, which means it can work, it can have a good listener base, but it's getting the advertisers, and as long as business panders to a younger crowd, a station playing a 50's and 60's format will not be considered.Unless it sells brokered airtime, then the hosts can go out and get their own advertisers.But, again, the experience with 1290 proves it can have a good listener base.

 

[klutch00]

You are correct, AM 1290 that used to play Standards, had pretty good ratings (55+), but no advertisers. So now AM 1290 is WWTX 1290 the Ticket, airing Fox Sports Radio Network programming, plus local sports action from U of Del, local high school sports, Balt Orioles and Ravens.

WWJZ smooth jazz is gone too.

This is why I suggest such stations rely on either a hybrid revenue model (in which the station relies on both donations and advertisement for income) or straight out donations. "The Bittner Twins" (WJIB 740 Baston MA/WJTO 730 Bath ME) rely almost exclusively on donations for revenue.



You touched on something that no one caught,you mentioned that AM 1290 had pretty good ratings, which means it can work, it can have a good listener base, but it's getting the advertisers, and as long as business panders to a younger crowd, a station playing a 50's and 60's format will not be considered.Unless it sells brokered airtime, then the hosts can go out and get their own advertisers.But, again, the experience with 1290 proves it can have a good listener base.

 

[klutch00]

You are correct, AM 1290 that used to play Standards, had pretty good ratings (55+), but no advertisers. So now AM 1290 is WWTX 1290 the Ticket, airing Fox Sports Radio Network programming, plus local sports action from U of Del, local high school sports, Balt Orioles and Ravens.

WWJZ smooth jazz is gone too.

You touched on something that no one caught,you mentioned that AM 1290 had pretty good ratings, which means it can work, it can have a good listener base, but it's getting the advertisers, and as long as business panders to a younger crowd, a station playing a 50's and 60's format will not be considered.Unless it sells brokered airtime, then the hosts can go out and get their own advertisers.But, again, the experience with 1290 proves it can have a good listener base.

This is why I suggest such stations rely on either a hybrid revenue model (in which the station relies on both donations and advertisement for income) or straight out donations. "The Bittner Twins" (WJIB 740 Baston MA/WJTO 730 Bath ME) rely almost exclusively on donations for revenue.

 

[EZway2go]

AM 1290 that used to play Standards, had pretty good ratings (55+), but no advertisers.

I believe WRDR Unforgettable 105 from the Jersey shore area had good ratings, too, before they signed off in 1999. In fact, this ratings list taken from their tribute website shows them as the No. 2 station in their market:

http://wrdrfm1049.tripod.com/wrdr_momentos.htm

I don't know how well they fared with advertisers, but I do remember they used to go out on location to various businesses in the area which seemed to draw decent crowds.

 

[stevations]

Sounds like WVLT 92.1 should get a translator in Philly. Maybe the Geator can use his influence. How is WRTI 90.1 doing with jazz? Usually when a smooth jazz station goes under (WJJZ) that a college station tries to take its place.

 

[uncamark]

Sounds like WVLT 92.1 should get a translator in Philly. Maybe the Geator can use his influence. How is WRTI 90.1 doing with jazz? Usually when a smooth jazz station goes under (WJJZ) that a college station tries to take its place.

First of all, the WRTI audience doesn't consider smooth jazz jazz, if you get my drift.

And it seems to me that RTI's been playing jazz for a long time--they only went part-time classical because of WFLN going off the air. (And wiki confirms--they went full-time jazz in 1969 and added classical in 1997 after FLN went under.)

 

[MikefromDelaware]

I believe financially, that Classical Music brought in some serious financial support as WRTI has transmitters and translators all over the tri-state area. They have found their niche, Classical Music by day and Jazz by night. Online you can get either Classical Music or Jazz 24/7. A great station.