I think Pulse 87.7 can succeed if it does things that aren't being done by the other stations in the area, even with their signal limitations (compared to the stations on Empire). Something like what WLIR did in the 80's, breaking the hits months before mainstream radio even picked up on them as "new" music.
There's such a lively music scene in the city, whether it's indie rock, dance, hip-hop, and stations like Z100 and Hot 97 and KTU aren't really picking up on it at all. I see all the ads for clubs and joints with live music in Time Out NY and papers like the Village Voice and then you have the whole Myspace scene as well. I'm not saying that the station should be completely out there and ignore the mainstream, but if it can carve out a niche by hitting the streets and picking up what's popular with the younger folks who aren't listening to stations like Z100, and break new acts and hit songs before the big guys, then they can succeed, even if they're not in the Arbitron book. If the station creates a vibe and the listeners respond to the ads, they will see success.
There's such a lively music scene in the city, whether it's indie rock, dance, hip-hop, and stations like Z100 and Hot 97 and KTU aren't really picking up on it at all. I see all the ads for clubs and joints with live music in Time Out NY and papers like the Village Voice and then you have the whole Myspace scene as well. I'm not saying that the station should be completely out there and ignore the mainstream, but if it can carve out a niche by hitting the streets and picking up what's popular with the younger folks who aren't listening to stations like Z100, and break new acts and hit songs before the big guys, then they can succeed, even if they're not in the Arbitron book. If the station creates a vibe and the listeners respond to the ads, they will see success.